question

"Four Ps" of marketing.

answer

product, price, promotion, placement

question

While approaching an ethical issue in marketing, the ____ would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.

answer

rights-based ethical tradition

question

The rights-based ethical tradition would see a simple situation of an agreement for an exchange between two parties as: (a) upholding respect for individuals by treating them as autonomous agents capable of pursuing their own ends. (b) as evidence that both are better off than they were prior to the exchange and thus conclude that overall happiness has been increased by any exchange freely entered into.

answer

A

question

The utilitarian ethical tradition would take the two parties' agreement as: (a) upholding respect for individuals by treating them as autonomous agents capable of pursuing their own ends. (b) as evidence that both are better off than they were prior to the exchange and thus conclude that overall happiness has been increased by any exchange freely entered into.

answer

B

question

When approaching any ethical issue in marketing, the rights-based ethical tradition: (a) would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale. (b) would want to know the degree to which the transaction provided actual as opposed to merely apparent benefits.

answer

A

question

When approaching any ethical issue in marketing, the utilitarian tradition: (a) would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale. (b) would want to know the degree to which the transaction provided actual as opposed to merely apparent benefits.

answer

B

question

A condition for respect requires that consent be not only ____, but also ____.

answer

Voluntary, informed

question

Empirical studies provide evidence that suggests that greater consumption can lead to unhappiness, a condition called ____.

answer

Affluenza

question

Unsafe products do not further the _____ of maximizing overall happiness.

answer

utilitarian goal

question

Just because someone wants to buy something and someone else is willing to sell it does not mean that the transaction is ______.

answer

ethically legitimate

question

show that even if both parties to the exchange receive actual benefits from the exchange, other parties external to the exchange might be adversely affected.

answer

Externalities

question

In a _____ case, no matter how careful the business is in its product or service, if harm results from use, the business is liable.

answer

strict liability

question

holds that in selling a product, a business implicitly offers assurances that the product is reasonably suitable for its purpose.

answer

implied warranty of merchantability

question

Most courts will not allow a business to completely ____ the implied warranty of merchantability.

answer

Disclaim

question

Under a _____, the only duties that a person owes are those that have been explicitly promised to another party.

answer

contract model

question

involves the ability to foresee the consequences of our acts and failing to take steps to avoid the likely harmful consequences.

answer

Negligence

question

There are cases in which consumers can be injured by a product in which no negligence was involved. The _____ holds manufacturers accountable in such cases.

answer

legal doctrine of strict product liability

question

is ethically controversial exactly because it holds a business accountable for paying damages whether or not it was at fault.

answer

legal doctrine of strict liability

question

The caveat emptor approach assumes that: (a) every purchase involves the informed consent of the buyer and therefore it is assumed to be ethically legitimate. (b) in selling a product a business implicitly offers assurances that the product is reasonably suitable for its purpose.

answer

A

question

In such cases where no one was at fault, the question of accountability remains. The ______ holds manufacturers accountable in such cases.

answer

legal doctrine of strict product liability

question

The use of an implied warranty of merchantability solved one set of problems with the contract law approach to product liability. Consumers would not need _____ in order to protect themselves from all possible harms that products might cause.

answer

complex contracts

question

need not involve total control, and in fact it more likely suggests a process of subtle direction or management

answer

Manipulation

question

Implied warranty of merchantability holds that: (a) every purchase involves the informed consent of the buyer and therefore it is assumed to be ethically legitimate. (b) in selling a product a business implicitly offers assurances that the product is reasonably suitable for its purpose.

answer

B

question

A consumer's consent to purchase a product is _____ if that consumer is being misled or deceived about the product.

answer

not informed

question

The ____ in ethics would have the strongest objections to manipulation.

answer

principle-based tradition

question

The principle-based tradition in ethics would have the strongest objections to manipulation (a) when a person manipulates someone, he or she treats him or her as a means to one's own ends, as an object to be used rather than as an autonomous person in his or her own right. (b) the evil rests with the intention to use another as a means, even unsuccessful manipulations are guilty of this ethical wrong

answer

a, b

question

by creating consumer wants, advertising and other marketing practices violate consumer autonomy

answer

dependence effect

question

the seller will replace the product but neither offers any other guarantees nor seeks to cap liability damages

answer

limited warranty

question

products are sold "as is"

answer

disclaimer of liability

question

Many businesses issue a ______ or ______ limit their liabilities by explicitly disowning any promise or warranty.

answer

disclaimer of liability, limited warranty

question

One can be ______ by doing something that one should not

answer

negligent

question

occurs when a person has an impaired ability to make an informed consent to the market exchange.

answer

Consumer vulnerability

question

occurs when someone is susceptible to some specific physical, psychological, or financial harm.

answer

General vulnerability

question

refers to those situations where we are subject to directed commercial activity without our knowledge

answer

stealth or undercover marketing

question

We are each vulnerable when we are not aware that we are subject to a marketing campaign.

answer

stealth or undercover marketing

question

practice of promoting a product by misleading consumers about the environmentally beneficial aspects of the product

answer

Greenwashing

question

refers to the growing marketing practice of taking back one's products after their useful life

answer

Reverse channels

question

Which function is an often overlooked aspect of advertising?

answer

Educational function

question

A vulnerable consumer lacks the intellectual capacities, psychological ability, or maturity to make informed and considered consumer judgments. _______ would be the paradigmatic example of consumer vulnerability.

answer

Children

question

Marketing experts consider stealth marketing extraordinarily effective because:

answer

consumer does not question the message

question

How does advertising distort the economy wherein resources devoted to contrived, private consumer goods are therefore denied to more important public goods and consumer needs?

answer

affluent society

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