CH. 17 PHED 1301 – Flashcards
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What tactic do sport marketers use to increase consumption of their product (actual purchases or viewership)? Examples of this tactic include offering product samples, reducing prices on tickets (e.g., a fan four pack that includes ticket, drink, and hot dog), arranging player appearances, and offering clinics.
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merchandising
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Which of the following represents information placed in the media by an identified sponsor that pays for the time or space?
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advertising
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The use of social media has not become a key tool for sports managers.
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false
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Risk management is a responsibility of
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all employees
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Providing support services, facilities, and other amenities to make the performance and spectatorship of the physical activity experience as enjoyable as possible is the goal of
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sport management
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Which professional organization is responsible for the development and continued monitoring of the curriculum standards for sport management degree programs?
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NASSM
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A mentor is best described as an individual who
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provides a student or professional with guidance and advice based on her own wisdom and related experiences
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What skill or ability is required in order to function effectively in almost every sport management task?
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communication
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The sport industry has existed only since the 1950s.
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false
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The sport industry includes only competitive sport.
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false
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People working within _________ may be responsible for a variety of tasks, which may include conducting risk assessments, implementing security, developing schedules, and overseeing concessions.
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venue and event management
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Which of the following is NOT a crucial skill or experience for sport management students interested in getting a job in their field after graduation?
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a variety of practical experiences (e.g. internships), coaching experience
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Risk management focuses primarily on practices and procedures designed to eliminate financial losses.
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false
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Which job would NOT be considered as a part of the sport management industry?
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college recruiter
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Which of these best describes the sport management field?
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it offers many employment opportunities
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Which of the following is the greatest asset of any sport organization?
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employees
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Which of these is NOT one of the subindustries identified within the text as part of the sport management industry?
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presentation
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Sport entertainment includes a variety of jobs and segments of the industry. Which of the following is a job type associated with sport entertainment?
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event management
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Program management activities vary across functional areas and sport industry segments. Two of the more common areas are
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scheduling and maintenance of facilities and equipment
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As U.S. society has grown more inclined to take legal action, sport managers have become more concerned about which of the following?
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risk management
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Ice-skating rinks and bowling alleys would fall under which setting of the sport management industry?
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participation
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Program management activities vary across functional areas and sport industry segments. Two of the more common areas are
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scheduling and maintenance of facilities and equipment
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As U.S. society has grown more inclined to take legal action, sport managers have become more concerned about which of the following?
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risk management
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Ice-skating rinks and bowling alleys would fall under which setting of the sport management industry?
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participation
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The 21st century provides many exciting employment opportunities for qualified individuals interested in ________ management careers.
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sport
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Research and development centered on understanding consumer opinions regarding sport experiences are associated with ____________________.
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marketing management
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Within sport management, __________________ seeks to achieve positive relationships between the sport organization and its most important constituents.
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public relations management
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Which of the following is a for-profit sport participation organization?
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golf course
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Which of the following is a nonprofit sport participation organization?
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YMCA
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Which of the following is NOT a crucial skill or experience for sport management students interested in getting a job in their field after graduation?
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a variety of practical experiences (e.g. internships), coaching experience
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Risk management focuses primarily on practices and procedures designed to eliminate financial losses.
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false
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Which job would NOT be considered as a part of the sport management industry?
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college recruiter
