Ch. 14 Business practice test Essay

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____ the primary focus of social media
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people are
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the most cited reason for using social media is
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to stay in touch with family and friends
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David has been referred to as a “digital native”. This designation is given to anyone
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under the age of 32
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Nancy, an adult, uses Facebook to message friends in Europe and shares pictures with them via Instagram making her one of the approximately _____ of online US adults who use social media.
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69%
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Calvin’s business would like to use social media for marketing purposes. Which of the following is true about marketing messages on social media?
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social media marketing messages are not like traditional marketing messages
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when businesses sell to ____ they frequently use webinars and online informational promotional materials
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other businesses
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the public relations officer for GHJ Corp. is writing a _____, which is a website that allows the company to share information about products or services
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blog
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Derrick is creating a digital audio file for people to listen to or watch online on tablets, computers, MP3 players, or smartphones that explains how to install his company’s vehicle theft-guards. He will use which of the following media sharing sites to do this?
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podcast
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Joyce wants to put the video she made about her company on an internet site where it will most likely be availble for the largest audience. She has chosen to put it on _____ which is the largest video site on the internet.
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youtube
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a podcast is a
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digital audio or video file
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a ____ is like a radio show that can be distributed through the web
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podcast
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nancy wants discounts to events, services, and activities in her area so she subscribes to Groupon which is a ____
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social media site
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jeff is considering buying a tool from eBay. Before he does, he reads the consumer opinions about the seller because he is one of the _____ percent of consumers who trust online consumer opinions
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70
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Thelma, a professional woman, is starting her own business and would like to network with other professionals. The best social network site for this would be
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LinkedIn
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timothy would like to establish a strong online presence so he will utilize social networking sites to do so. Which of the following is not one of the top four social networking sites used by business?
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pinterest
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tricycles, Inc. has opened a ____, an interactive community bulletin board, to permit users of adult-sized tricycles to share their experiences, improvements made to the company’s model, and other information in a discussion format.
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forum
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when a business uses a website to solicit ideas for a new products or services from customers it is _____
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crowdsourcing
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maria, a business professional, can’t decide which social networking site she should use to promote herself and her solo law practice. She has decided to use LinkedIn because it _____
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is for professionals
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Barney and Betty are public relations staff members for Big Rock Mining which would like to begin mining operations near the outskirts of a small city. In order to incur the favor of the community, Barney and Betty are creating a social media plan. The objectives of this plan should be all of the following except
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vague
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Before Barney and Betty begin to build their social media plan for Big Rock Mining they should
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listen to determine opportunties
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_____ gather(s) quantitative statistics on unique visitors, number of views, and ratio of visitors to posted comments to the individual owning the site can know how to improve the site, and gather other useful information
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blogs
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____ provides quantitative measurements in terms of the number of fans and likes.
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facebook
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Key performance indicators are quantitative measurements used to
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measure and define the progress of an organization toward achieving its social media objectives
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To start an e-business, Carrie will need computers and software, which belong to the ___ specialized e-business resource category.
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material
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Resources for an e-business include human, material, informational, and financial with specializations in each of these areas. Web masters and programmers belong to which specialized e-business resource classification?
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human
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Investors in e-businesses provide ___ resources.
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financial
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____ is the use of labor in a foreign country to provide services for the company, such as providing technical assistance to customers.
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outsourcing
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Myrtles Turtles provided free overnight shipping to customers who ordered online but has recently discontinued free shipping in an effort to increase profits by
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decreasing expenses
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Terry’s e-business sells bicycle tires to the public. It also has a blog which accepts third-party advertising, an e-magazine to which it sells subscriptions, and makes referrals to brick and mortar businesses for bicycle repairs and receives commission for the referrals. Which of these activities would be considered a revenue stream?
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advertising, subscription fees, sales of products
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Thurston looks at electronic equipment on the Best Buy website but goes to the store to look at the physical item and buy it. This demonstrates what aspect of e-business?
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a firm’s website may lead to increased sales in its physical stores
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Online auction sites like eBay have a primary revenue stream derived from
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fees charged for selling products on the site
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Many businesses create websites to provide information to customers who would otherwise call the company offices to speak to a customer-service representative in an effort to increase profit by
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reducing expenses
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Many banks encourage customers to “go paperless” and conduct the majority of their transactions with the company via its website. Companies benefit from customers substituting paper transactions and statements for electronic by
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decreasing expenses
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The best definition of a business model is that, as applied to business, it represent.
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group of common characteristics and behaviors
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William is opening a hamburger restaurant that he has determined will be similar to McDonald’s and Burger King by offering about the same products and needing about the same type of employees. His plan includes using the similar ____ because it has been tried and found to be successful.
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business model
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Danny’s Dairy uses an e-commerce software program that permits stores to enter their own orders for auto parts on its website. Danny’s Dairy uses a ____ business model.
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B2B
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Terry’s Taxes provides tax preparation services to tax preparers who send their information to Terry’s online, pay for the services online, and receive their assistance online. This is most likely a ___ model.
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B2B
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Terry’s Tax Service provides tax preparation services to tax preparers who send their information to Terry’s online, pay for the services online, and receive their assistance online. This B2B model focuses on
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facilitating sales transactions between businesses
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Forest Flowers in Washington State publishes a catalog but also has a website that utilizes e-commerce software to permit customers to enter their own orders for seeds and bulbs that are delivered within three days of the order being placed and paid for. This is a ___ model.
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B2C
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Online firms like Zappos.com take a B2C business model approach and
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try to build a long-term relationships with their customers
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Zulily.com, an online B2C clothing business, uses data about buying preferences and customer profiles to do all of the following except
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offer lower prices
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A(n) ___ e-business model performs e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges.
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brokerage
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Lee Sin lives in China and uses the Web, which makes him one of the currently estimated ____ people in the world using the Web.
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3 billion
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With 3 billion Internet users in the world, what percentage of these users are American?
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10
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E-business is affected by many internal forces. Which of the following is not an internal force affecting e-business?
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the economy
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Many websites use ___ to track users’ movements and clicks on the Internet without the user being aware that they are being monitored.
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cookies
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A maleficent software designed to infiltrate a computer without the user’s consent is known as
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malware
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Total Business Training provides training workshops for businesses selling to other businesses through the Internet. Due to the type of training it provides, it most likely provides training via
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webinars
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Kerry’s Internet Consulting (KIC) business provides corporate clients information, data analysis, and answers on its KIC website. This consulting company is using a ___ model.
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B2B
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Target Stores’ online site focuses on consumer business which indicates that it uses a ___ model.
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B2C
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Rebecca handwrites thank you notes to customers of her real estate business and makes welcome baskets which she personally delivers to every new home buyer she represents once they move into their new home. She also sends birthday cards and Christmas cards to the sellers and the buyers. She is willing to invest time and money in attracting and retaining customers because she knows that
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one loyal customer’s repeated purchases for life will be well worth the expense
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E-businesses are affected by both internal and external forces. Some of the eternal forces affecting e-businesses include all of the following except
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available financing
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Joseph is trying to explain “social media” to his grandfather. His grandfather asks for a definition of “social media.” Joseph correctly answers that
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there are many definitions of “social media”
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Marek is trying to determine when pictures he has were taken. He knows that he had them posted to his personal website before Facebook and Twitter were created. The pictures were most likely taken
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in the early 1990s or before
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A _______ is defined as a social network based on the relationships among people.
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social media community
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Tracy wants to use the social media that most businesses use to connect and communicate with other businesses rather than with customers for his new e-business. To do this he will most likely use
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webinars
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Many social media sites have adopted consumer ratings to permit businesses and individuals to judge the popularity of their site and the items they post. Which of the following companies was one of the early adopters of consumer ratings?
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amazon
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____ permit members of the community to be the editors and gatekeepers of the site content.
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wikis
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Individuals who were born after 1980 and are tech savvy, digital natives are known as
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millennials
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Python is a software that is commonly utilized to create computer games. The Python company maintains a website where users can share information and contribute content. One benefit of this website is that all members of the community are editors and gatekeepers which ensures that the content is correct and updated. This webpage is especially helpful for new users of Python who are learning how to create computer games using the software. This website is an example of a(n):
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wiki
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____ can be most closely associated with “outsourcing tasks.”
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crowdsourcing
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The last step in building a social media plan is
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implement and integrate the plan
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The most popular objectives for a social media plan for most companies include all except
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increasing profitability
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____ is the first step in building a social media plan.
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listening to determine opportunities
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Katy Perry is reported by Advertising Age as being Twitter’s most popular individual with more than 62 million followers. The number of followers for anyone on Twitter would be considered a _______ social media measurement tool.
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quantitative
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Reading online forums and blogs and listening to podcasts are ___ activities.
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spectator
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Social media measurement tools provide ___ measurements.
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quantitative
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Sentiment analysis measurements are used to test customer satisfaction by many businesses. Which of the following is not a sentiment analysis measurement?
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number of website visitors
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_____ is the organized effort of individuals to produce and sell, for a profit, the products and services that satisfy society’s needs through the facilities available on the Internet.
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e-business
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Secondary objectives of social media planning objectives include
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improving search engine ranking and increasing website traffic
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When building a social media plan, a company develops ____ that describes a typical customer in terms of age, income, gender, and ethnicity.
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a customer profile
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The search for the right social media tool(s) usually begins with
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the company’s social media objectives
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A social media plan is different from traditional advertising campaigns because
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it doesn’t necessarily have a start and stop date
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Companies often integrate online promotions with ___ by doing such things as adding a Twitter icon at the end of a television commercial so potential consumers can access Twitter for more information.
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more traditional or offline promotions
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A key performance indicator a business may use to determine the success of its social media plan may be
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the number of followers on twitter
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____ is a measurement that uses technology to detect the moods, attitudes, or emotions of people who experience a social media activity.
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sentiment analysis
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A basic assumption that a business should make when designing a social media plan is
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social media is not free and can be quite expensive
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Social media activities should be reviewed and the results compared against
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predetermined benchmarks
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In an effort to reduce the cost of specialized resources that are used in e-business, many firms have turned to
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outsourcing

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