Category Management Exam 1 Ch. 1

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Category Advisor
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A position within category management, the retailer usually assigns this position to a competitior in the same category. This competitor provides 2nd opinions to the decisions made by the category captain.
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Consultant
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The category advisor is usually a team of people called a validator, co-captain, or consultant. They have the same role. They review the planogram and promotions to make sure it is fair to all other vendors within that category.
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Category Leader
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The vendor with the largest share in a category. Sometimes serve as advisors to reduce their cost.
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Category Management
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A manufacturer or retailer process of managing categories as strategic business units to generate consumer value.
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Category Captain
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Usually a supplier or vendor appointed to be in charge of that category. One is chosen for each category
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Category Manager
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Person ultimately in charge for the category
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Market data
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Total dollar sales or total unit sales
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Efficient Consumer Response (ECR)
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Assortment, product introduction, promotions, and distribution
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Planograms
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Detailed depiction of a display of computer images or a photograph that analyzes data to ensure the success of the cateogory
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Point of sale
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Data of retailers sales by dollar and unit
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Stock Keeping Unit (SKU)
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The products gross margin: Sales pric-cost of a product retailer and vendors focus on
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Universal Product Code (UPC)
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A bar and numeric code that enables retailers to use technology to maintain and access inventory by scanning a code
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Vendors
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Companies who provide products and services to retailer to sell their product
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Proprietary Data
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Private data controllled by a business or retailer allowing the retailer to limit acess to this sensitive data
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Strategic Business Unit
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Process of mamaging categories; produncing enhanced business results focused on delivering customer value, profit, sales for entire groups of product categories
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Trade Partners
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Retailers and vendors work together in the pursuit of profit and productivity while providing a desireable level of consumer satisfaction.
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Validator
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Same as the co-captain and consultant
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Syndicated data
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Data provided by a company for public use like ac nielson

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