Over View Campbell Soup Company Essay Example

on engineering and packaging development across a broad range of activities. These fell into three department: real estate, packaging, and engineering systems.Engineering systems was responsible for developing advanced manufacturing process for new food products and providing more traditional efficiency improvements in existing processes for all of Campbell's divisions. It also developed and/or purchased the plant equipment for new lines and provided special engineering support to the regional manufacturing plants. The engineers in the CCID often worked closely with the professinals in CIRT.

CIRT had primary responsible for product, packaging had primary responsible for the package, and engineering systems had primary responsible for the production process.Plastigon In the beginning of the development period, Plastigon prototype line was done by hand. CIRT had difficulty getting consistent results. But in the late 1983, the company agreed that the production line should be a continuous process operation running at a rate of 200 units per minute. And the line that engineering systems designed was very similar to a canned soup line, broken down into six sections.

• blending, where the soup ingredients were mixed;
• filling, where the bowls were filled with soup;
• sealing, where the tops were placed on the bowls and sealed;
• ooking where the soup was cooked and sterilized;
• incubation, where the bowls were tested for leaks;
• secondary packaging, where the bowls were individually boxed.

In the start up period of plastigon production, the equipment turned out to b sufficiently different from standard soup –making equipment that in many cases the vendor could not deliver exactly what was promised. After several discussions, the new plastigon production line should be installed in the Maxton. Because of this, the engineers based in

Camden, New Jersey, had to fly to Maxton to work on the equipment.

The shape of Plastigon was ideal to consumer but it was not fitted to the product line. Furthermore, comsumer liked microwavable, not the shape of container. The shape of the Plastigon generated many problems. Task Force Team, also had problems.When a task force was established, the leadership role generally fell to the person from the business unit (marketing), who was in some sense a customer for the new product development effort.

As a practical matter, however, since those doing the bulk of the work did not report to that person. In addition, the company decentralized, and task force team are hard to have their meeting. So we think about using ERP system positively to have more communication between marketing and engineers. And make up a new department that charge for problems in the production process instead of task force team.

Technical Plastigon is different from frozen food. Campbell, but, they depended on experience and workers of frozen food. It could make narrow the developer's sight. We can find out another problem in the Gadner's suggestions. He said that continuous system is theoretically more efficient than a batch system but not very flexible. Continuous system is maybe more efficient than batch system, However, in this case, current system has facing many problems so the product line run very slowly. There are some process: Job shop, Batch, Line flow systems.They has to try other systems before install the equipment. In the case, CCID and engineering, two groups had testing each other in different way. Futhermore, there are bad sealing.

Bad sealing is a big problem. Batch system is

all of the lid placement job is done at a time and then the lid sealing is done in a sequent way. So there's a break between the two different works. In the batch system, a problem can't stop the whole line. And workers are performing similar process in one place. Therefore they can control the sealing easily.

We can see the current product of Campbell for microwavable in Campbell's web site. It looks like DRG. DRG was developed by marketing groups. Campbell assuming the problem with DRG was lack of test marketed and available in sufficient quantity and quality to permit a national roll-out.

Other products are cashcow and Plastigon is question mark that will be star. New idea suggested Since microwavable food products were introduced, its container material has been highly developed. PP is one of them. Polypropylene (PP) is a thermoplastic polymer, made by the chemical industry and used in a wide variety of applications, including packaging, textiles, stationery, and plastic parts.

Ethylene Vinyl Alcohol, commonly abbreviated EVOH, is a plastic resin commonly used in food applications, although it has lately found application in plastic gasoline tanks for automobiles. Nylon is one of the most common polymers and is technically a synthetic. Its high tenacity fibers are used for seatbelts, tire cords, ballistic cloth and other uses.