Question 1

1) Web. 2.0 is a loose collection of information technologies and applications.

Accepted Answer

True

Question 2

2) Web 2.0 sites are primarily online places to visit.

Accepted Answer

False

Question 3

3) A tag is the way a developer describes a piece of information.

Accepted Answer

False

Question 4

4) Geo-tagging refers to tagging information on tour sites.

Accepted Answer

False

Question 5

5) A wiki is a collection of blogs.

Accepted Answer

False

Question 6

6) Companies monitor blogs for mention of their products.

Accepted Answer

True

Question 7

7) One can trust the content of blogs.

Accepted Answer

False

Question 8

8) Web 2.0 media sites allow people to share digital media.

Accepted Answer

True

Question 9

9) You must be a Web site developer in order to create a mashup.

Accepted Answer

False

Question 10

10) Buying a book online at Amazon is an example of social commerce.

Accepted Answer

False

Question 11

11) When using social commerce, the user has to leave the social network page in order to purchase a product.

Accepted Answer

False

Question 12

12) Businesses do not use social commerce for new products.

Accepted Answer

False

Question 13

13) Generating revenue from social networking sites is easy to do.

Accepted Answer

False

Question 14

14) Word of mouth marketing can be achieved using social shopping.

Accepted Answer

True

Question 15

15) Craigslist is an example of a shopping community.

Accepted Answer

False

Question 16

16) Viral marketing is an example of social advertising

Accepted Answer

True

Question 17

17) Social ads are placed in paid-for media space on social networking Web sites.

Accepted Answer

True

Question 18

18) Social apps are online apps that promote social interaction

Accepted Answer

True

Question 19

19) Ads cannot appear as YouTube videos.

Accepted Answer

False

Question 20

20) Communication marketing is using social media sites to get feedback.

Accepted Answer

False

Question 21

21) Social networks are helping marketing professionals understand who their customers are.

Accepted Answer

True

Question 22

22) People making online posts know that they are providing market research data.

Accepted Answer

False

Question 23

23) Social computing increases the need for customer service.

Accepted Answer

False

Question 24

24) Social computing empowers customers to act.

Accepted Answer

True

Question 25

25) Human Resources departments only use social computing for external tasks.

Accepted Answer

False

Question 26

26) More and more organizations are using social media for training sessions.

Accepted Answer

True

Question 27

27) Recruiters only use social computing to find people who are unemployed.

Accepted Answer

False

Question 28

28) Social computing sites are not utilized by passive job seekers.

Accepted Answer

False

Question 29

29) With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________. a) Use HTML, use CCS b) Passively receive information, participate with the site. c) Use wired connections, use wireless connections. d) Have to know the address of the site, can use search engines to find a site e) Did not have to login to find information, have to login in to find information.

Accepted Answer

b) Passively receive information, participate with the site.

Question 30

30) You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen? a) When you sign up, you will need to download print templates. b) You won\'t be able to search RSS content. c) You will be able to choose only one topic area. d) You will be notified of updates in the content areas you selected. e) You will get content sent to you via e-mail.

Accepted Answer

d) You will be notified of updates in the content areas you selected.

Question 31

31) Which of the following is not an example of Web 2.0 applications? a) Blogs b) Wikis c) Netcasting d) Crowdsourcing e) AJAX

Accepted Answer

e) AJAX

Question 32

32) Many companies are using ________ to capture updated product features and specifications. a) Blogs b) Netcasts c) RSS feeds d) Tags e) Wikis

Accepted Answer

e) Wikis

Question 33

33) Which of the following statements concerning blogging is false? a) Anyone can blog. b) A reader can believe all of the details in a blog. c) A company can maintain an internal blog site. d) Blogging can be used in marketing. e) Tweets are replacing blogging.

Accepted Answer

b) A reader can believe all of the details in a blog.

Question 34

34) You just started to work on a project with three other people. You realize that everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done. Which of the following applications would you suggest the team use? a) Blogs b) Netcasts c) RSS feeds d) Tags e) Wikis

Accepted Answer

e) Wikis

Question 35

35) The comments of consumers in the blogosphere concerning a company\'s products are called ____________________. a) Free advertising b) Consumer-generated media. c) Consumer-generated PR d) Rumors e) Reliable feedback

Accepted Answer

b) Consumer-generated media.

Question 36

36) The reliability of the content in Wikipedia, the online encyclopedia, is questionable because  a) All of the administrators are volunteers. b) No author has to identify himself or herself. c) The content is updated all the time. d) It is difficult to test the authenticity of the content due to the fact that anyone can contribute content. e) All of the above are reasons why the content is questionable.

Accepted Answer

d) It is difficult to test the authenticity of the content due to the fact that anyone can contribute content.

Question 37

37) A Web site that combines content from other Web sites to form new content is called a(n) ______. a) Social network b) Aggregator  c) Blog d) E-commerce site  e) Mashup

Accepted Answer

e) Mashup

Question 38

38) Which of the following is not a social networking site? a) Facebook b) YouTube c) Flickr d) Wikipedia e) LinkedIn

Accepted Answer

d) Wikipedia

Question 39

39) LinkedIn is a _______________________ social networking site that makes money from advertising and services. a) Training b) College  c) Business-oriented d) Video-upload e) Blogging

Accepted Answer

c) Business-oriented

Question 40

40) Which type of social network allows users to edit and contribute content posted to a particular site? A) A Wiki B) B Blog C) RSS D) Mashup

Accepted Answer

A) A Wiki

Question 41

41) A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________. A) RSS B) Mashups C) Enterprise Social Networks D) Microblogs

Accepted Answer

C) Enterprise Social Networks

Question 42

42) Building relationships, anticipating needs, and providing special deals for the community\'s members is a function of which category of Web 2.0 applications? a) Social networking b) Aggregators  c) Blogs d) Crowdsourcing e) Social commerce

Accepted Answer

e) Social commerce

Question 43

43) Which of the following is an advantage of social commerce over traditional e-commerce? a) Loyalty b) The ability to predict buying habits based on real-time data c) Processing speed d) Crowdsourcing e) Reduced expenses

Accepted Answer

b) The ability to predict buying habits based on real-time data

Question 44

44) Which of the following is a true statement about the impact of social computing on a business? a) There is a high cost to using viral marketing b) It is difficult to gain information about customers  c) A small minority of individuals contribute the majority of feedback and can provide skewed data d) Social computing does not allow for rapid feedback from customers.

Accepted Answer

c) A small minority of individuals contribute the majority of feedback and can provide skewed data

Question 45

45) Which of the following is not an example of social commerce? A) Wendy offers gift cards to online users for funniest response to various challenges. B) Pepsi Co. sends live notifications to customers when they are close to a store that sells their products. C) Disney allows people to book tickets on Facebook without leaving the site. D) Best Buy has a Web site which can be used to purchase products for pick up in a store. E) Zappo\'s uses Twitter to send customers coupons when they mention a Zappo\'s product.

Accepted Answer

D) Best Buy has a Web site which can be used to purchase products for pick up in a store.

Question 46

46) Which of the following is a risk of social computing? A) The content posted will not be found with a search engine. B) Employees will be willing to participate. C) Employees will maintain company privacy. D) Ignoring negative posts is easy to do. E) Consumer-generated content is not edited or filtered

Accepted Answer

E) Consumer-generated content is not edited or filtered

Question 47

47) Which of the following is true about social commerce? A) Social commerce only benefits customers. B) Social commerce only benefits businesses. C) Businesses can easily learn about customers\' experiences. D) Social commerce is only concerned with the selling process. E) New products are never tested via social commerce.

Accepted Answer

C) Businesses can easily learn about customers\' experiences.

Question 48

48) Which of the following is not an example of social shopping? A) Group shopping B) Going to Amazon.com to buy a book C) Shopping communities and clubs D) Social marketplaces E) Peer-to-peer shopping models

Accepted Answer

B) Going to Amazon.com to buy a book

Question 49

49) Groupon is an example of ________________ A) Shopping communities and clubs B) Social marketplace C) Group shopping D) Peer-to-peer shopping  E) Collaborative consumption

Accepted Answer

C) Group shopping

Question 50

50) Which of the following ratings/reviews do companies routinely pay for? a) customer reviews  b) expert ratings  c) sponsored reviews  d) none of the choices are correct

Accepted Answer

c) sponsored reviews

Question 51

51) Ratings, reviews, and recommendations  A) Are always provided by businesses on their Web site. B) Are posted by experts. C) Are posted without compensation. D) Are an aspect of social shopping. E) Are not beneficial to the business

Accepted Answer

D) Are an aspect of social shopping.

Question 52

52) Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services. A) intermediaries B) shopping carts C) communities D) collaborative consumption E) mashup

Accepted Answer

A) intermediaries

Question 53

53) Which of the following is a type of collaborative consumption? A) Buying a new book from Amazon B) Craigslist C) Renting a car from Hertz or Avis D) Buying a e-textbook from your bookstore

Accepted Answer

B) Craigslist

Question 54

54) Which of the following social shopping methods contributes to environmental sustainability? A) Group shopping B) Peer-to-peer shopping C) Shopping clubs D) Social marketplaces

Accepted Answer

B) Peer-to-peer shopping

Question 55

55) Which of the following tools are not used by marketing professionals to compile market research? A) Blogs B) Wikis C) Online forums D) Social networking sites E) RSS

Accepted Answer

E) RSS

Question 56

56) The monitoring, collection, and analysis of socially generated data is called A) Social networking B) Social commerce C) Social intelligence D) Social advertising E) Social capital

Accepted Answer

C) Social intelligence

Question 57

57) All of the following are used to provide online market research except A) Reviews B) Recommendations C) Voting D) Emails E) Blogs

Accepted Answer

D) Emails

Question 58

58) Which of the following is false about social advertising? A) Social network sites have turned to advertising as a way to make revenue. B) Viral marketing is effective with social netwoirking C) Social advertising removes peer pressure from the buying decision. D) Social advertisements are placed in paid-for media space by companies. E) Social apps support social interactions and are managed by a company to promote its brand.

Accepted Answer

C) Social advertising removes peer pressure from the buying decision.

Question 59

59) Using social computing tools to do market research  A) Is only done by consumers B) Is only done by businesses C) Is expensive D) Can foster closer customer relationships E) Uses only data provided to the business.

Accepted Answer

D) Can foster closer customer relationships

Question 60

60) Conversational marketing can take place in which of the following forums? A) Blogs B) Wikis C) Online forums D) Social networking sites E) All of the above

Accepted Answer

E) All of the above

Question 61

61) The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as_________. A) social commerce B) social intelligence C) social capital D) social networking

Accepted Answer

B) social intelligence

Question 62

62) Which of the following is true about the impact of social computing on customer service? A) It\'s harder for customers to be heard by a company. B) Businesses can take their time responding to social media posts. C) Customers themselves can be used to reduce problems. D) Businesses will only get negative comments on social media posts.

Accepted Answer

C) Customers themselves can be used to reduce problems.

Question 63

63) Social computing has allowed customers A) To be advocates and influencers. B) To continue to have to be passive with their interactions with companies C) To be forced to interact more often with customer service. D) To be restricted to only posting positive feedback about products.

Accepted Answer

A) To be advocates and influencers.

Question 64

64) One of the problems that HR departments have with using social computing to recruit is a) all candidates seek them out b) they only receive qualified applications c) they receive many more applications than they can process. d) social sites each have their own special niche e) they cannot be used for internal tasks.

Accepted Answer

c) they receive many more applications than they can process.

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