question

Which of the following are typical marketing tasks of an organization? a) Creating a product or service b) Distribution of a product or service c) Promotion of a product or service d) Purchasing a product or service e) Pricing of a product or service

answer

a, b, c, and e

question

A consumer usually uses ___ or credit in exchange for a McDonald;s hamburger or Wendy's onion rings.

answer

debit

question

Which of the following do marketers usually view as persuasive marketing activity accomplished through promotion? a) Distribution b) Selling c) Researching d) Promoting

answer

b

question

____ is when avocados are divided and separated by size as well as color and ripeness.

answer

Grading

question

True or false: The "something of value" received by a consumer is always something tangible.

answer

False

question

______ focuses on many activities - planning, pricing, promoting, and distributing products - that foster exchanges.

answer

Marketing

question

Which of the following do marketers usually view as a persuasive marketing activity accomplished through promotion? a) Selling b) Researching c) Promoting d) Distribution

answer

a

question

A basic philosophy that guides all marketing activities is the ___ concept. a) relationship b) marketing c) selling d) promotion

answer

b

question

Customer benefits - customer costs = customer ______.

answer

value

question

The idea that a business or organization should try to satisfy customers needs through activities that allow it to achieve its own goals is known as the ____ concept.

answer

marketing

question

Which of the following are social factors that influence how, why, and when a consumer may buy a product or service? a) culture b) attitude c) motivation d) reference group e) social class

answer

a, d. and e

question

Define perception

answer

The process by which a person selects, organizes, and interprets information received from his or her senses.

question

Define motivation

answer

inner drive that directs a person's behavior toward goals

question

Define learning

answer

Changes in a person's behavior based on information and experience.

question

Define attitude

answer

Knowledge and positive and negative feelings about something.

question

Define personality

answer

The organization of an individual's distinguishing character traits, attitudes, or habits

question

Which of the following is least likely to be part of promotion? a) Personal selling b) Publicity c) Advertising d) Pricing

answer

d

question

The factors that go into a marketing program-product price, place, and promotion-are called the ________ mix.

answer

marketing

question

Which two of the following terms best describe the process of gathering market research about potential customers that will help guide marketing decisions? a) Systematic b) Objective c) Random d) Subjective e) Hypothetical

answer

a and b

question

Any physical good, service, or idea that satisfies a want or need is a(n) _________

answer

product

question

Data that you gather using sources like surveys, focus groups, and interviews is known as _______ data. a) clean b) primary c) tertiary d) secondary

answer

b

question

Existing data is called ______ data since you aren't the first one to gather the data. a) niche b) secondary c) tertiary d) multisegment e) primary

answer

b

question

Define concentration approach

answer

A market segmentation approach whereby a company develops one marketing strategy for a single market segment.

question

Define multisegment approach

answer

A market segmentation approach whereby the marketer aims its efforts to two or more segments, developing a marketing strategy for each.

question

Deodorants, shampoo, and conditioner are often marketed and packaged differently to men than to women. This is an example of market segmentation using _____ variables.

answer

demographic

question

The process of dividing the total market into groups whose members have similar characteristics is market _______.

answer

segmentation

question

Promotion includes which of the following? a) Sales promotion b) Personal selling c) Advertising d) Publicity e) Distribution

answer

a, b, c, and d

question

Which of the following is not a social variable in regard to buying behavior? a) Reference groups b) Culture c) Social classes d) Motivation

answer

d [Motivation is a psychological variable of buying behavior.]

question

Which of the following orientations was prominent in the second half of the 19th century? a) Product orientation b) Marketing orientation c) Sales orientation

answer

a

question

When production capacity exceeded the immediate market demand. the business philosophy changed form the production orientation to the ______ orientation

answer

sales

question

A group of people who have a need, ability to purchase, and the desire and authority to spend money on a good or a services is a(n) _________.

answer

market

question

_____ is making products available in the quantities desired. a) inventorying b) promotion c) distribution d) segmentation

answer

c

question

_____ behavior is the decision process and actions of people who purchase and use products. a) Buying b) Demographic c) Consumer d) Psychographic

answer

a

question

Match the psychological factors to the brief description. a) Perception b) Motivation c) Learning d) Attitude e) Personality

answer

Perception - the process by which a person selects, organizes, and interprets information received from his or her senses. Motivation - inner drive that directs a person's behavior toward goals Learning - changes in a person's behavior based on information and experience Attitude - knowledge and positive or negative feelings about something Personality - the organization of an individual's distinguishing character traits, attitudes, or habits

question

An individuals buying behavior is influenced by ______ variables like learning, attitudes, and personality.

answer

psychological

question

The U.S postal service uses a(n) _______ approach by offering personalized stamps among its other varied products and services.

answer

multisegment

question

Which of the following are marketing activities that are part of the marketing mix? a) Promotion b) Product c) Distribution d) Sponsership e) Price

answer

a, b, c, and e

question

A marketing strategy has two major components: 1) selecting a target market, and 2): a) pricing all products according to consumer's desires and needs b) developing segmenting the markets c) developing an appropriate marketing mix d) distributing products according to consumers' need

answer

c

question

Which of the following terms accurately describe primary data? a) Observed directly b) Compiled by the Census bureau c) Collected directly d) Recorded e) Compiled externally

answer

a, c, and d

question

____, the process of moving strawberries, blackberries, and raspberries from Portland Fresh and Ready Farms to the farmer's market where customer's purchase them, is a marketing activity. a) Storing b) Freighting c) Inventorying d) Arranging e) Transporting

answer

e

question

Which of the following demographic segmentation characteristics? a) Lifestyle b) Social Class c) Family Size d) Education e) Religion

answer

b, c, d, and e

question

Market research is collected online today using sites such as Facebook and other _____ networks.

answer

social

question

What is the orientation that extended the marketing concept by learning as much as possible about present customers? a) market orientation b) sales orientation c) selling orientation d) production orientation

answer

a

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