Business Model Canvas Quiz – Flashcards

a business model describes the rationale of how an organization creates, delivers, and captures value

customers, offer, infrastructure, and financial viability

customer segments value propositions channels customer relationships revenue streams key resources key activities

an organization services one or several customer segments -mass market -niche market -segmented -diversified -multi-sided plaforms

it seeks to solve customer problems and satisfy customer needs with value propositions -newness -performance -customization -getting the job done -getting the job done -design -brand/status -cost reduction -risk reduction -accessibility -convenience/usability

value propositions are delivered to customers through communication, distribution, and sales channels -sales force -web sales -own stores -partner stores -wholesaler

customer relationships are established and maintained with each customer segment -personal assistance -ddedicated personal assitance -self-service -automated services -communities -co-creation

revenue streams result from value propositions successfully offered to customers -asset sale -usage fee -subscription fees -lending/renting/leasing -licensing -brokerage fees -advertising

key resources are the assets required to offer and deliver the previously descried elements -physical -intellectual -human -financial

by performing a number of key activites -production -problem solving -platform/Network

some activities are outsourced and some resources are acquired outside the enterprise -optimization and economy of scale -reduction of risk and uncertainty -acquisition of particular resources and activities

the business model elements result in the cost structure -cost-driven -value-driven -fixed costs -variable costs -economies of scale -economies of scope