Business Environment Argumentative Essay Example

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Despite worries about the health consequences of underage drinking, Diaegio - the world's biggest spirits company - is set to experience significant sales growth for white spirits. The surge in demand can be credited to the popularity of vodka and flavored ready-to-drink options such as Bacardi Breezer and Smirnoff Ice. However, independent surveys have shown an increase in underage drinking with many pubs and bars serving alcohol to minors in violation of the law. Health organizations like Alcohol Concern have connected higher levels of alcohol consumption among young people to negative health outcomes.

The surge in liver cirrhosis among young people is a result of the escalation in alcohol-related harm, with 22,000 deaths annually and approximately 1.2 million incidents of alcohol-related violence. It is imperative to implement measures that tackle this issue to reduce the adverse effects of problem drinking on society (UK alcohol sales buck the trend, 2005). The government has responded to growing public concern by introducing stricter laws against alcohol and regulating advertising for alcoholic products, which may have consequences for future white spirits sales.

For a research assignment to be successful, an ample amount of credible and current data is imperative. The white spirits industry is vital to the UKin terms of revenue and the social associations of alcohol and drinking with the British way of life. Various aspects of the white spirits industry may be exploredthrough research assignments such as marketing, advertising, production, sales, alcohol abuse, and related social issues. Sequential exploration of these topics by the researcher is important to ensure comprehensive coverage. However, some crucial sources of informationare critical for any research as these will provide necessary consultation.

Major white spirits

companies such as Diaegio, Bacardi Martini, Gordon’s, and Allied Domecq offer valuable sources of detailed background information on their websites. Online encyclopedias like Wikipedia also provide interesting information and a plethora of accessible links. Despite the common misconception that researchers and academics view online information negatively, the World Wide Web boasts the largest body of information available on earth. Properly searching and utilizing this information with conscientious and ethical methods is important.

The utilization of online databases, such as Questia, is consistently advantageous as they hold a vast depository of information that can be easily accessed through basic search commands. Additionally, several reputable market research firms publish comprehensive industry surveys containing highly specific data. One such provider of Market Research reports is Bharat Books.

Although they can be costly, com and Datamonitor are reputable sources for comprehensive and precise data. Fortunately, many libraries possess collections of these surveys, which can furnish an enthusiastic and inquisitive researcher with substantial material. Additionally, research projects frequently necessitate the utilization of publications and literature penned by recognized theorists, economists, and managers to clarify certain points in the literature review or to establish the context for the problem being investigated. Most physical and digital libraries provide books by esteemed marketing and management experts like Drucker, Kotler, and Kaplan. Joseph Heller and Edward de Bono operate exceptional websites stocked with articles that offer concise and accurate information on a wide range of topics related to management, strategy, and competition.

When conducting research on the white spirits industry, examining the ethical implications is essential, particularly with regards to advertising and alcohol abuse. These concerns hold national importance, prompting the need to reference reputable legal and

quasi-legal resources focused on such topics. Examples include "The truth behind drinking" by George Foster and the website www.

Information sources like patient.co.uk provide researchers with basic knowledge about the negative aspects of the spirits industry. Overall, the white spirits market in the UK is expanding and competing with Scotch sales each year.

The popularity of white spirits in England is evident by the 40% market share it holds in the total spirits industry. The European white spirits industry is thriving and backed by major global brands, primarily due to the growing demand for vodka. However, the rise in alcohol consumption has become a major concern for British society with incidents of abuse on the increase. Ironically, public initiatives are being taken to reduce alcohol advertising and consumption in Scotland's homeland - famous as the birthplace of Scotch whiskey.

It may be necessary for the white spirits industry to become a leading and highly conspicuous advocate of responsible alcohol consumption among young people. Diaegio Great Britain has already taken a major step towards this objective by collaborating with The Portman Group to create an extensive alcohol website for consumers at www.drinkaware.co.uk.

Contained within the site are tips, guidance, and information regarding safe drinking practices whether consuming at home or elsewhere. Central to the site is a unit calculator that assists consumers in determining the number of units present in various drinks, and comparing it to the UK Department of Health's recommended daily intake of 2-3 units for women and 3-4 for men. The site receives over 15,000 monthly visitors and the www.drinkaware.co.uk link is featured on all TV, print, and outdoor advertising. ("Diaegio Great Britain Is," 2005, p.)

According to

Boyd and Howard's bibliography, promoting self-control in drinking may be more effective in gaining public appreciation and support for the industry than even the strongest advertising campaigns.

The text "Zucker, R.A. (Eds.). 1995." is enclosed in a paragraph tag.The prevention of adolescent alcohol problems is currently being researched, as seen in "Alcohol Problems among Adolescents: Current Directions in Prevention Research" by Collins and Vamplew, published by Lawrence Erlbaum Associates in Hillsdale, NJ.The Questia database provides a Cultural History of Sport and Alcohol book, titled "Mud, Sweat, and Beers" in 2002. The book is published by Berg in New York. Its retrieval date was October 26, 2006. The source URL is http://www.questia.The following text, with its and contents, has beenand unified:

Diageo Great Britain is taking steps to change attitudes towards alcohol, according to an article in the New Statesman from September 26, 2005 (issue 134, page 25). The article's source is the Questia database, which it was retrieved from on October 26, 2006. The URL for the article is http://www.com/PM.qst?a=o;d=102424447.

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