BUS 346 Ch 4 – Flashcards

Business ethics

Marketing ethics

ethical climate

Ethical values marketers should have

Ethics vs Social Responsibility

Corporate Social Responsibility

Ethical decision making steps

Including ethics in marketing plan

CSR Stakeholders

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its employees? Select one: a. By ensuring that its packaging materials are recyclable. b. By paying at least minimum wage when the law requires it. c. Social responsibility isn't relevant where employees are concerned; they are paid for their work and that's enough. d. By ensuring that pay practices are fair at all levels of the company. e. By adhering to government-mandated safety standards in the workplace.

The Johnson and Johnson Credo Select one: a. proved ineffective when the company needed to act in the Tylenol crisis, which was a clear lesson to other companies to update similar documents. b. offers an extremely detailed description of potential problems for the company. c. was copied by all other pharmaceutical companies. d. was a response to the Tylenol incident. e. has guided the firm since it was written in the 1940s.

During the __________ phase of the strategic marketing planning process, marketers use systems to check whether each potential ethical issue raised in earlier phases was addressed. Select one: a. planning b. social responsibility c. control d. assessment e. implementation

In a recent Gallup survey, which of the following professions was rated lowest in ethical standards? Select one: a. car salespeople b. senators c. lawyers d. real estate agents e. medical doctors

The Johnson and Johnson Credo acknowledges the company's responsibility to Select one: a. users of its products, the researchers who develop the products, regulators, and its stockholders. b. its stockholders first, its managers, its employees, and its suppliers and vendors. c. doctors, nurses, insurance companies, and users of its products. d. users of its products, its employees, the community, and its stockholders. e. domestic markets, other countries in the developed world, and finally countries in the developing world.

Alicia has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. She reviews the tests in the Ethical Decision-Making Metric, and she decides her best course of action is to Select one: a. put the campaign on hold while she explores with the staff how they approached the ethical issues. b. ignore the metric as unworkable, since the campaign might pass some of the tests and fail others. c. consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision-making process. d. not worry about the children; their parents are likely to make the buying decision, and they should be able to decide for themselves. e. consider the profit potential first; then explore the vague tests in the metric.

The chapter opening case on the fishing industry focused on what ethical dilemma? Select one: a. Restaurants are selling fish that are legally banned in the U.S. b. Restaurants are selling more fish than ever in spite of overfishing. c. Fisheries are overcharging distributors for fish, which is being passed on to consumers. d. The U.S. fishing industry is selling more fish overseas in spite of increased U.S. demand. e. Fisheries and restaurants are substituting a less popular fish for a more popular one without the consumer's knowledge.

Multinational corporations are recognizing their responsibility to the people who make their products Select one: a. even if they aren't their employees. b. unless another firm actually employs the workers. c. if the local government suggests that the company pay bribes to officials. d. when public attention might embarrass the corporation. e. when it suits them financially.

How did Johnson and Johnson recently respond to new limits on acetaminophen dosages? Select one: a. It pulled all Tylenol products off the shelf until it could be sure it wasn't causing problems for consumers. b. It didn't do anything and waited to see if there would be a problem with its products. c. It reminded people not to take more than the recommended dosage. d. It changed the dosages to significantly lower levels. e. It changed its packaging to reflect the new standards.

Every year, General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct. This report is part of General Mills' __________ phase of its strategic marketing planning process. Select one: a. evolution b. control c. planning d. implementation e. marketing mix

Many executives and corporate boards of directors do not perceive social responsibility as part of their mission or responsibility. These business leaders consider corporate social responsibility to be Select one: a. a basic requirement of any business. b. a component of basic business ethics. c. the equivalent of the AMA ethical value, "Do no harm." d. the key to operational effectiveness. e. beyond the norms of corporate ethical behavior.

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, __________ should engage in brainstorming and evaluation of alternatives. Select one: a. any individuals with competing interests b. key customers c. elected officials d. all parties relevant to the decision e. the senior managers most involved

Being socially responsible is generally considered Select one: a. a good thing to do only if a company is profitable. b. inappropriate for most firms in today's challenging markets. c. beyond the norms of corporate ethical behavior. d. the responsibility of corporate-sponsored foundations that can effectively concentrate a firm's good deeds. e. a necessary part of every firm's strategy.

A recent poll conducted by Time magazine found that 38 percent of U.S. consumers Select one: a. didn't care if a company acted responsibly. b. had no idea if the companies they purchased from were responsible. c. actively tried to purchase from companies they considered responsible. d. purchased from companies they perceived to be ethical or not ethical equally. e. were concerned with social responsibility, but not the ethical behavior of a company.

Policing potential violations of human rights and child labor laws is an important component of Select one: a. planning. b. implementation. c. social responsibility. d. control. e. the mission statement.

Anupam's company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed? Select one: a. implementation b. ethics c. design d. planning e. control