BUS 010 CHAPTER 13 – Flashcards
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________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
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Marketing
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A firm gathers ___________data by conducting surveys, interviewing customers, or mailing out questionnaires
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Primary
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__________ consists of information that has already been researched by others and is published in journals or books or has been made available online
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Secondary data
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A consumer's decision-making process is influenced by his/her __________, consisting of those people who help shape the consumer's beliefs, attitudes, values or behavior
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Prefrence group
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Which of the following is most consistent with a relationship marketing strategy?
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the development of a Web site that seeks customer feedback and allows customers to communicate with each other
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The number of buyers in business-to-business markets is:
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relatively small compared to the consumer market
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The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras?
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Production Era
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During the ________, the prevalent business philosophy turned from an emphasis on production to an emphasis on advertising and selling
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Selling era
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The __________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3)a profit orientation.
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Marketing concept
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A ___________ orientation refers to the process of determining the wants and needs of buyers and then providing goods and services to meet or exceed their expectations.
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costumer
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A firm's marketing mix refers to the combination of:
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strategies regarding product, price, place, and promotion.
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Which of the following describes a word, letter, or group of words or letters that differentiate the goods and services of a seller from those of competitors?
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brand name
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__________ consists of all the techniques sellers use to persuade consumers to buy their goods and services.
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promotion
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Successful marketing researchers:
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listen to customers and other stakeholders
