BUAD 302 Chapter 5 – Flashcards

In order to make business messages more positive business writers should focus on actions they can accomplish, and demonstrate a realistic optimism. However, they should be careful:

At the U.S. division of Bluebell Inc. the productivity of the employees was going down. Kinsey, the branch manager conducts a thorough research and learns that most of the employees were involved in social loafing. While preparing the report on his findings, Kinsey states his view in the primary message. Then he lays down the evidence supporting his argument and finally concludes with suggestions for solving the problem at hand. The message developed by Kinsey is based on the _____ approach.

Which of the following is most likely to be true about excellent business writers?

Tulip has been assigned the task of creating an effective business message aimed at making the employees understand the benefits of working in a group. In the process of creating the business message, she studies the background of the employees and their needs and priorities. This action of Tulip is most likely to belong to which of the following steps of the AIM planning process used for developing influential messages?

While examining the pros and cons of introducing a stress busting yoga program for the employees of Hillock Inc., Sheldon learns that the pros far outnumber the cons and decides to recommend the implementation of the yoga program. Which of the following statements is most likely to increase the positivity of his proposition?

In all business messages, communicators should ideally aim at:

While preparing a report, Daniel places the supporting reasons before the primary message. This report is based on the _____ approach.

The inductive approach to writing a business argument:

Which of the following is most likely to contribute toward lowering a person's credibility?

Analyzing a business problem typically involves:

Terence works as a software developer and is very particular about maintaining the quality of his work. He has set a very high standard for himself as well as those working under him. Terence's high ideals are referred to as: