Lisa Currey

question Processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use. answer Consumer behavior question A five-step process used by consumers when buying goods or services: need recognition, information search, evaluation of alternatives, purchase, and […]

question Synthesizing the approaches covered in the text answer Often requires many years of study, training, and practical counseling experience question Which one of the following is not considered an experiential and relationship-oriented therapy? answer Family systems therapy question Which of the following is not associated with the cognitive-behavioral action-oriented therapies? answer Existential therapy question […]

question Goods and Services answer Goods- tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, TV, clothing, and candy. SERVICES- intangible items (cannot physically touch) that have monetary value and satisfy your needs and wants such as banks cooking a hamburger, dry cleaners or movie theaters. question […]

question Most strategists believe that an organization’s well-being depends on evaluation of the strategic-management process. answer True question Adequate and timely feedback is important to effective strategy evaluation. answer true question Too much emphasis on evaluating strategies may be expensive and counterproductive. answer True question Strategy evaluation should have a long-run focus and avoid a […]

question to pray, to supplicate answer (1st) supplico, supplicare, supplicavi, supplicatum question to till, to cultivate answer (3rd) colo, colere, colui, cultum question to maintain, to protect answer (1st) servo, servare, servavi, servatum question to appear, (with dative) I obey answer (2nd) pareo, parere, parui, paritum question to walk, to travel answer (1st) ambulo, ambulare, […]

question atrium answer reception hall question canis; canem answer dog question coquus answer cook question cubiculum answer bedroom question culina answer kitchen question est answer is question filius answer son question hortus answer garden question in answer in, on question laborat answer works, is working question mater answer mother question pater answer father question sedet […]

question Insisting upon a market orientation with ones firm first occurred during which era in U.S business history answer the marketing concept era question Which of the following would a marketer use as a synonym for controllable marketing mix factors answer the four P’s of marketing question Initially, Facebook targeted which consumer market segment answer […]

question Marketing ethics refers to answer moral issues, specifically in the marketing domain question which of the following are principles of conscious marketing? answer to have leadership involved at all levels, to understand that decisions are ethically based, to recognize the greater purpose of marketing, to realize the interdependence of stakeholders question according to the […]

question The informal imperative of regular verbs answer -are: (tu) -a, (noi) -iamo, (voi) -ate -ere: (tu) -i, (noi) -iamo, (voi) -ete -ire: (tu) -i, (noi) -iamo, (voi) -its -iscire: (tu) -isci, (noi) -iamo, (voi) -ite question The informal imperative of avere answer tu: abbi, noi: abbiamo, voi: abbiate question The informal imperative of essere […]

question feedback answer Receiver’s reaction to the message question Ethics answer A person’s sense of right and wrong question Logical appeal answer Attraction stemming from sequence, analysis and evidence to prove a point question Dialogue answer Conversation question Sender answer One who transmits a message question Oral Communication answer Spoken message question Symbol answer Anything […]

question Agoraphobia answer Irrational fear of open spaces question Akinesia answer Complete or partial loss of muscle movement question Anesthesia answer Loss of sensation may be partial or complete question Anorexia answer Absence of appetite question Aphagia answer Abstention form eating that results from an inability to swallow question Aphasia answer Absence or impairment of […]

question A person’s average body mass index (BMI) is the lowest between the ages of answer 5 to 6 question Between the ages of 2 and 6, a well-nourished child will gain about _____ pounds and grow about _____ inches per year answer 4 ½;3 question Today’s children could become the first generation in more […]

question non sequitur answer “it does not follow” question begging the question answer Often called circular reasoning, __ occurs when the believability of the evidence depends on the believability of the claim. question either-or fallacy answer Arguing that a complex situation can be simply explained in one of two ways question hasty generalizations answer drawing […]

question The Supreme Court case of Mapp v. Ohio established the answer exclusionary rule. question Protection of citizens from improper government action is the definition of answer civil liberties. question Which of the following places restraints on how the government is supposed to act? answer procedural liberties question This process has gradually applied most of […]

question Civil liberties are ______ that the government cannot take away. answer personal freedoms question The Bill of rights is made up of the first ____ ten amendments of the U.S. Constitution. answer ten question Which clause prevents the national government from sanctioning an official religion? answer free exercise clause question Which rule bars the […]

question You identify the purpose of your speech, create an idea bank, and select your topic. answer How do you select a topic? question The unrestricted aim of your speech, which can fall into three categories; to inform, to persuade and to accentuate. answer General purpose question The giving of information is the aim of […]

question CSI answer Customer Satisfaction Index; six point scale very dissatisfied 0, dissatisfied 20, somewhat dissatisfied 40, somewhat satisfied 60, satisfied 80, very satisfied 100; forward looking indicator question customer life answer = 1/(1-customer retention) question customer retention answer = 1-1/customer life question net promoter score answer 1-6 detractors, 7-8 passive, 9-10 promoters; % of […]

question Astronomy answer the scientific study of the universe. question astronomy answer first historically coined by the ancient Greeks in 600 BC. question The etymology of the word astronomy answer comes from the Greek words meaning star arrangement (astron) and regulation (nomos). question The scientific branch of astronomy answer encompasses the objects and relationships in […]

question It is much easier to build large reflectors than large refractors answer True question The light gathering ability of a telescope is most dependent on the diameter of its primary objective (collecting area) answer True question One reason for building telescopes on mountain tops is that they improve seeing by reducing the amount of […]

question Marketing activities, when performed well, help to match ? and ?. answer production and consumption question What is the goal of effective marketing? answer to create and maintain satisfying exchange relationships question Do marketing jobs exist in firms that do not have marketing as the primary focus of the business? answer yes question What […]

question Which of the following is true regarding the impact of global competition on the business activities in the marketplace? answer It has put more power in the hands of the customer question Which of the following is the most important criterion for consumers while purchasing products? answer Quality question What are the two dimensions […]

question Publix supermarkets and the little clinic banding together to create customer convenience is an example of answer relationship marketing question a technique that managers use to categorize strategic business units as question marks, stares, cash cows, or dogs is referred to as answer a business portfolio analysis question the 4th stage in the 5 […]