Larry Charles

question abstract words answer words used to discuss intangible qualities like good and evil question accent answer the stressed portion of a word in poetry question ad hominem argument answer argument that appeals to emotion rather than reason; may attack the messenger rather than the message question aesthetic answer appealing to the senses (adj.), a […]

question What is Advertising? answer Paid form of non personal communication; magazines, TV, radio, newspapers, bilboards question Transit Promotions answer Activity or material that attempts to induce customers to buy; short term sales contests, special offers, discounts, rebates, incentives, sweepstakes, cross-promotion w/ other products question What is Advertising’s role in marketing? answer -Creates awareness and […]

question Core service answer The most basic benefit the consumer is buying question Supplementary Service answer A group of services that support or embrace the core service. question Service answer Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed; intangible customer benefits that are produced by people or machines […]

question Social psychology answer Attempts to explain how society influences: cognition motivation development behavior of individuals and, in turn, is influenced by them question The 3 faces of social psych answer 1. psychological social psych 2. symbolic interactionism 3. social structure and personality question Psychological social psych (face 1) answer Experimental: stimulus followed by response […]

question promotion answer the communications process in marketing that is used to create a favorable predisposition toward a brand of product of service question Promotional mix answer a blend of communications told used by a firm to carry out the promotion process and communicate directly with audiences question advertising answer a paid mass mediated attempt […]

question Homeo/path/ic literally means: answer like or same/as disease/refers question Complimentary or Alternative Medicine is now referred to as __: answer Integrated Medicine question Biofeedback is a type of ___ therapy answer psychosomatic question Aromatherapy is a type of integrated therapy that some may feel is ___: answer suggestive or placebo effect, unsupported by clinical […]

question what is gene therapy? answer novel approach to treating disease based on modifying expression of a person’s genes toward therapeutic goal question first clinical trial for gene therapy? year, strategy, disorder answer 1990, ex vivo, Adenosine Deaminase Deficiency question what was the first in vivo gene therapy treating? what did it use? answer cystic […]

question Hoover test (melingerer’s) answer Pt position: supine Eval: pt attempts an active straight leg raise on the involved side + test: Pt does not attempt to lift the leg and the examiner does not sense pressure from the uninvolved leg pressing down on the hand implications: pt is not attempting to perform the test […]

question promotion answer decisions about advertising, personal selling, sales promotion, and public relations used to attract customers question product promotion answer a promotional method used by businesses to convince prospects to select their goods or services instead of a competitor’s brands question institutional promotion answer a promotional methods used to creat a favorable image for […]

question 1. consultative selling style is very prominent in (_______________) marketing . answer business-to-business question 2.The notion that a service organization must focus on its employees before successful programs can be directed at customers is referred to as ?? answer internal marketing question Which of the following products is an example of a low-envolvemnt purchase […]

question Apprehension Test for Anterior Shoulder Dislocation answer Purpose: increased likelihood of anterior shoulder dislocation Method: Pt in supine, shoulder in 90 degrees abduct. PT externally rotates shoulder. Positive Test: look of apprehension or facial grimace before reaching end point. question Apprehension Test for Posterior Shoulder Dislocation answer Purpose: increased likelihood of posterior shoulder dislocation […]

question 1. Identifying which general class of problems to which a presenting problem belongs is known as a(n) ____ strategy. a. idiographic b. nomothetic c. classification d. categorical Answer answer b question 2. The Diagnostic and Statistical Manual of Mental Disorders is a publication of the a. American Psychological Association b. International Association of Psychologists […]

question Bolshevik Revolution answer (1917) Vladimir Lenin and his Bolshevik party seized power and established a communist state. question Red Scare answer (1919-1920) A period of intense anticommunism. The “Palmer raids” of Attorney General A. Mitchell Palmer resulted in about 6,000 deportations of people suspected of “subversive” activities. question Criminal Syndicalism laws answer Passed by […]

question marketing channel answer A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer. question channel members answer Negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from […]

question Marketing answer an organizational function and set processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders question Exchange answer the trade of things of value between the buyer and the seller so that each is better off as a […]

question when a firm produces less than efficient scale answer Efficient Scale question which is the quantity at which average total cost is a minimum answer Excess capacity question amount by which price exceeds marginal cost answer Markup question market structure in which -a large number of firms compete -each firm produces a differentiated product […]

question abitare answer to live in question arrivare answer to arrive question ascoltare answer to listen question aspettare answer to wait for question ballare answer to dance question camminare answer to walk question cantare answer to sing question cenare answer to eat dinner question chiamare answer to call question comprare answer to buy question cucinare […]

question business marketing answer the marketing of products and services to firms, governments, or NFP organizations question organizational buyers answer manufacturers, wholesalers, retailers, and government agencies that buy products and services for their own use or resale question 3 markets in organizational buying answer 1. industrial 2. reseller 3. government question industrial firms answer those […]

question What is the structure of a nucleotide? answer Nucleotide = base + pentose sugar + phosphate Bases: 1. Purines (a 6- and a 5-membered ring)– A, G, Xanthine and Hypoxanthine– 9 atom heterocycle (4 N, 5 C) 2. Pyrimidines (a 6-membered ring)– C, T, U and Orotic Acid– 6 atom heterocycle (2N, 4 C) […]

question Increased usage of micro-marketing means: answer focus more on individuals and micro-segments question In IMC, a contact point is best described as answer places where customers may interact with or acquire additional information about a firm question Alternative interactive marketing techniques are designed to answer connect the potential consumers to a product or brand […]

question Marketing Channel answer set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user question Direct channels answer no intermediaries between producer and user – significant in business to business marketing – the internet provides direct channels for B2B & B2C question Indirect […]

question Net marketplaces answer are industry owned or operate as independent –intermediaries between buyers and sellers. question In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites. answer False question Which of the following social commerce features allows social network sites to gather and distribute to others information […]