Chapter 14 Marketing Test – Flashcards
Unlock all answers in this set
Unlock answersquestion
marketing channel
answer
A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.
question
channel members
answer
Negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer.
question
retailer
answer
Firms in the channel that sell directly to customers
question
Merchant Wholesaler
answer
An institution that buys goods from manufacturers, takes title to goods, stores them, and resells and ships them.
question
Agents and Brokers
answer
Wholesaling intermediaries who facilitate the sale of a product by representing channel members.
question
intensive distribution
answer
aimed at having a product available at every outlet (Coca Cola/many)
question
selective distribution
answer
achieved by screening dealers to eliminate all but a few in any single area (Several)
question
exclusive distribution
answer
established one or a few dealers within a given area (One)
question
Channel Power
answer
A channel member's capacity to control or influence the behavior of other channel members.
question
Channel control
answer
A situation that occurs when one marketing channel member intentionally affects another member's behavior.
question
Channel Captain
answer
A member of a marketing channel that exercises authority and power over the activities of other members.
question
channel partnering
answer
The joint effort of all channel members to create a channel that serves customers and creates a competitive advantage.
question
channel conflict
answer
often lead to channel conflict, which is a clash of goals and methods among the members of a distribution channel.
question
retailing
answer
All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use.
question
product offering
answer
The mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix.
question
Gross Margin
answer
The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted
question
horizontal conflict
answer
conflict among members that occurs on the same level.
question
product assortment
answer
Classification based on breadth and depth of product lines.
question
franchises
answer
right to operate a business or to sell a product
question
chain stores
answer
owned and operated as a group by a single organization
question
independent retailers
answer
Owned by a single person or partnership and not part of a larger retail institution.
question
layout
answer
internal design and configuration of a stores fixtures and products
question
destination store
answer
store that consumers purposely visit
question
retailing mix
answer
combo of the 6 P's
question
franchisor
answer
the originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its product
question
franchisee
answer
an individual or business that is granted the right to sell another party's product
question
direct marketing
answer
techniques used to get consumers to make a purchase from their home, work, office, etc
