question

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices? Mobile bid adjustments Cost per acquisition (CPA) Target return on ad spend (ROAS) Target search page location flexible bidding strategy

answer

Mobile bid adjustments

question

Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate? WP QUADS Content Ad Plugin v. 1.4.7 WP QUADS - Quick AdSense Reloaded v.1.4.7 Content AdSense asyncend WP QUADSMake sure the landing page is closely related to the adIncrease the CPC bid for low-performing keywordsBroaden the list of keywords to reach more potential customers Increase the average daily budget for the campaign

answer

Make sure the landing page is closely related to the ad

question

What happens when a campaign consistently meets its average daily budget? Average CPC clicks will be lowered Ads in that campaign will show less often than they could Your budget is automatically adjusted Ads in that campaign will stop showing for the rest of the billing cycle

answer

Ads in that campaign will show less often than they could

question

You can win a higher ad position in the auction with a lower CPC bid by: Creating high quality ads and landing pages / creating relevant keywords and ads, and using ad extensions Creating ads that include terms or phrases people are searching for All of the listed answers Creating ads that link to a generic landing page

answer

Creating high quality ads and landing pages / creating relevant keywords and ads, and using ad extensions

question

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad? His homepage, with links to instrument sales, rentals, and music lessons A page with information on music lessons and a contact form A page with wide selection of instruments for sale A page with information on instrument rentals and a contact form

answer

A page with information on instrument rentals and a contact form

question

On the Google Display Network, your ad is eligible to show on a webpage if your: Landing page matches that webpage's content Website matches that webpage's content Keywords match that webpage's content Ad text matches that webpage's content

answer

Keywords match that webpage's content

question

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? Increase bids on relevant keywords with low clicks and CTR Broaden his keyword list for ads with the lowest CTR Increase bids for ads with the lowest average position and CTR Add new relevant keywords and remove keywords with low CTR

answer

Increase bids on relevant keywords with low clicks and CTR

question

Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day? Pause the campaign to stop showing ads and accruing costs. Increase the maximum CPC bid Lower the daily budget amount Change the ad delivery method from "Accelerated" to "Standard"

answer

Change the ad delivery method from "Accelerated" to "Standard"

question

What does "converted clicks" measure? The total number of clicks that led to a conversion The total number of conversions divided by the total number of clicks The total number of clicks within your chosen conversion window The percentage of clicks that led to a conversion

answer

The total number of clicks that led to a conversion

question

In order to appeal to customers on mobile devices, it's important to: Avoid using ad extensions Include your phone number as your display URL Send users to a video-based landing page Send users to a mobile-friendly landing page

answer

Send users to a mobile-friendly landing page

question

Which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratings Sitelink extensions Previous visit extensions Location extensions

answer

Location extensions

question

Your client wants to show ads to people who've visited her website before. Which AdWords feature would you recommend she use? Remarketing Ecommerce tracking Dynamic search ads Conversion tracking

answer

Remarketing

question

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers? Information about Italian food in the description Use the same headline and description as other advertisers Include call-to-actions, such as "Find the nearest location" An exclamation point in the display URL

answer

Include call-to-actions, such as "Find the nearest location"

question

Donna sells t-shirt's featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? "Search Network only - All features" "Display Network only - All features" "Search Network with Display Select - All features" "Display Network only - Remarketing"

answer

"Search Network with Display Select - All features"

question

Cliff just started working with a client who has a very disorganized AdWords account. What's an effective way for him to begin reconstructing his client's account? Create campaigns based on the structure of his client's website Create one campaign for all the products his client's offer Create one campaign with a broad selection of keywords Create multiple campaigns, each with a set of related keywords

answer

Create campaigns based on the structure of his client's website

question

All other things being equal, if you've set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click? $0.51 $1 $1.01 $0.5

answer

$0.51

question

Your client wants to improve her ad position. What would you recommend? Improve ad quality and increase bid amount Improve Quality Score and decrease bid amount Add more keywords and increase daily budget Make the ad headline longer and more descriptive

answer

Improve ad quality and increase bid amount

question

What's a benefit of having multiple ads in that ad group? Ads are only eligible to show ad extensions if there are more than one ad in that ad group Ads are only eligible to show at the top of the page if there are more than one ad in that ad group AdWords will automatically rotate your ads and show the best performing ones more often AdWords will automatically match each ad to the keywords it's most relevant to

answer

AdWords will automatically rotate your ads and show the best performing ones more often

question

Your ad can show to a user when a targeted language matches: The language of websites a user visits most often A user's Google interface language setting A user's operating system language A user's browser setting

answer

A user's Google interface language setting

question

Anne-Marie's business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)? How many times her ads have been viewed and clicked on Number of clicks on her ads and costs to produce her purses Costs to produce her purses and revenue generated from her ads Number of clicks on her ads and revenue they generated

answer

Costs to produce her purses and revenue generated from her ads

question

Google Analytics can help you learn more about the behavior of your client's customer's, because it shows you how: Likely they are to become a regular customer Likely they are to click her ads They interact with her website They perceive her products

answer

They interact with her website

question

Which is a benefit of advertising online? Reach people who are likely interested in what you're advertising Increase your position in organic search results Automatically collect information about potential customers Make money by showing ads on your website

answer

Reach people who are likely interested in what you're advertising

question

If you'd like your ads to show on certain cites across the Internet, you can add these websites as: Keywords Placements Topics Audiences

answer

Placements

question

Which of the following items is not a component of Quality Score? Ad relevance Maximum cost-per-click (max. CPC) bid Expected CTR Landing page experience

answer

Maximum cost-per-click (max. CPC) bid

question

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers? Create a campaign with ads and keywords written in French Create a keyword list with the exact match keyword "Paris" and negative keyword "France" Create a campaign targeting French and regions other than Paris Create a campaign targeting Paris and languages other than French

answer

Create a campaign targeting Paris and languages other than French

question

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and: The expected impact of extensions and other ad formats The search ranking of your website The daily budget you've set Your historical conversion rate

answer

The expected impact of extensions and other ad formats

question

Belinda's boutique just started carrying 3 new designer labels. She wants to show an image and announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit? "Display Network only - All features" "Search Network only - All features" "Search Network only - Standard" "Shopping"

answer

"Display Network only - All features"

question

You would choose to advertise on the Google Display Network if you wanted to: Show ads on Google Shopping Show ads to people on non-Google search sites Show ads on Google Maps Show ads on websites related to your business

answer

Show ads on websites related to your business

question

Each campaign in your AdWords account should have a single: Ad group Maximum CPC bid Business goal Landing page

answer

Business goal

question

You sell video games and want people who play mobile gaming apps to know about your store. What's one benefit promoting your products with a mobile apps campaign on the Display Network? It allows you to show your ad on app categories that you choose It lets people who see your ad get directions to your store on Google Maps It encourages people using mobile devices to install your app It directs people to your online store to purchase your products

answer

It allows you to show your ad on app categories that you choose

question

Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit? "Search Network only" "Display Network only" "Shopping" "Search Network with Display Select"

answer

"Search Network only"

question

What's a reason to use "Search Network with Display Select" campaign type? Your ads only show on the first page of search results You can use one budget to advertise on the Search Network and Display Network You can pick the exact websites where you want your ad to show Your video ads can run on the Search Network

answer

You can use one budget to advertise on the Search Network and Display Network

question

Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target? Set up an experiment to test which device he should target Create multiple ad groups that target different devices and monitor the results Segment his campaign statistics table by device Create multiple campaigns that target different devices and monitor the results

answer

Segment his campaign statistics table by device

question

A standard AdWords text ad is made up of: A display URL and description text A headline, image, and description text A headline and description text A headline, a display URL, and description text

answer

A headline, a display URL, and description text

question

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve? Clickthrough rate (CTR) Converted clicks Conversion rate Impressions

answer

Clickthrough rate (CTR)

question

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal? Cost-per-thousand impressions (CPM) Cost-per-acquisition (CPA) Automatic cost-per-click (CPC) Manual cost-per-click (CPC)

answer

Automatic cost-per-click (CPC)

question

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal? Google's Display Network includes many mobile apps where she could show her ad Google's Search Network will help her target people who are more likely to download her app She can use keywords like "mobile app" to target people who are more likely to download her app She can use mobile app extensions to reach users in apps

answer

Google's Display Network includes many mobile apps where she could show her ad

question

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords? Broad match only includes the exact words and phrases a user searches for AdWords only shows an ad for keywords with proper spelling and plural forms Your keyword list would be disapproved based on Google's advertising policies Adwords can automatically include these variations for you

answer

Adwords can automatically include these variations for you

question

An advertiser looking to drive conversions is using manual CPC bidding. Which Factor should be most important for this advertiser when deciding keyword bids? The average profit per conversion The bids of the next closest advertiser The profit derived from a paid click The Quality Score of the keyword

answer

The profit derived from a paid click

question

Why should you link your client's AdWords account to Google's Webmaster Tools? See which campaign have the biggest changes in clicks, costs and conversions See how often your ads rank higher in search results than those of other advertisers participating in the same auction See if people reach your client's website via ads or organic search results See how your ads performed when triggered by actual searchers

answer

See if people reach your client's website via ads or organic search results

question

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Refine where your ads show by adding the keyword "Tokyo" Use a location bid adjustment to increase bids for customers in Tokyo Create a separate ad group to target ads and bids for Tokyo Use the user location view to understand if people who click your ads are in Tokyo

answer

Use a location bid adjustment to increase bids for customers in Tokyo

question

Which client would you advise to use radius targeting? Mabel, who wants to exclude her ads from certain cities Christopher, who wants to promote his new product in select cities Denise, whose service can reach customers within 30 miles Luis, whose e-commerce business delivers nationwide

answer

Denise, whose service can reach customers within 30 miles

question

Which of these metrics is especially important to clients who are running a branding campaign? Impressions CTR Phone call conversions Average CPC

answer

Impressions

question

A client who owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal? Include a phone number in the client's ad's headline and monitor performance with the top vs. other segment Add call extensions to the client's ads and monitor performance with the top vs. other segment Add call extensions to the client's ads and monitor performance with the mobile clicks-to-call segment Include a phone number in the client's ad's headline and monitor performance with the mobile clicks-to-call segment

answer

Add call extensions to the client's ads and monitor performance with the mobile clicks-to-call segment

question

Target CPA bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely cost-per-click (CPC) goals to raise your bid when a conversion is more likely

answer

cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

question

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group, because it will allow her to: Only create one ad that's relevant to all keywords Create multiple ads for each keyword Create a different ad for each keyword Create ads that are relevant to all keywords

answer

Create ads that are relevant to all keywords

question

Your new client's AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this Client's keywords? Create one ad group for every five keywords Remove half of the keywords from the ad group Create new ad groups with related keywords grouped together Create new ad groups with several keyword match types

answer

Create new ad groups with related keywords grouped together

question

Higher Quality Scores typically result in: Better ad positions only Lower costs and better ad positions Lower costs only Higher costs and better ad positions

answer

Lower costs and better ad positions

question

Conversion Tracking helps you improve the ROI from your online advertising, because it: Shows you which ads lead to customer actions that have value for your business Automatically gives you personal details about the people who convert Focuses on getting customers to complete an online purchase Measures trends relating to the search terms people have used before seeing your ad

answer

Shows you which ads lead to customer actions that have value for your business

question

Your ad can show on the Google Search Network when someone searches for terms that are similar to your: Keywords Website Placements Ad text

answer

Keywords

question

By monitoring ad campaign performance, an advertiser may obtain the information needed to: Determine if campaigns are meeting overall marketing and conversion goals Create duplicate ad groups with identical keywords and different ad variations Compare campaign performance to that of other advertisers Create additional AdWords accounts for low-performing keywords

answer

Determine if campaigns are meeting overall marketing and conversion goals

question

You can use audience targeting to show your ads to: Specific groups of people, based on their location Specific websites, based on specific interests Group of websites, based on specific interests Specific groups of people, based on their interests

answer

Specific groups of people, based on their interests

question

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies. AdWords policies can help ensure ads are useful, varied, relevant and safe for web users AdWords policies can keep disapproved ads and websites out of organic search results AdWords policies can help web users distinguish between ads and search results AdWords policies can help keep ad costs low and affordable for advertisers

answer

AdWords policies can help ensure ads are useful, varied, relevant and safe for web users

question

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand? Increase the daily budget and add text ads with clear call-to-actions like "Buy now" Add display ads and affinity audiences targeting people interested in green living and beauty Use a balanced combination of broad-, exact- and phrase-matched keywords Target large metropolitan areas where people are more likely to encounter her product

answer

Add display ads and affinity audiences targeting people interested in green living and beauty

question

When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords? Add the terms as exact match keywords Add the terms as phrase match keywords Add the terms as keywords Add the terms as negative keywords

answer

Add the terms as negative keywords

question

You can use Keyword Planner to identify: Webpages where ad can appear based on your keywords The amount of traffic potential keywords might get Which text ads are performing best based on your keywords The number of negative keywords you should add

answer

The amount of traffic potential keywords might get

question

You would advertise a client that's launching a new product line to advertise on the Google Display Network, because she can: Reach people who are searching for her products Use text ads that encourage people to call her business Use text ads that encourage people to visit her website Reach people who are interested in similar products

answer

Reach people who are interested in similar products

question

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend? Delete the keyword and add a synonym of the keyword to the campaign Modify the ad associated with that keyword to direct to a highly-relevant landing page Delete the keyword and use Keyword Planner to find more Relevant keywords Set an ad group bid adjustment of +20% for the keyword

answer

Modify the ad associated with that keyword to direct to a highly-relevant landing page

question

Which statistic indicates how often a click has led to a conversion? CTR Conversion rate Converted clicks Cost-per-conversion

answer

Conversion rate

question

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's: The same amount as the profit generated by your product 50% of how much your product is worth The same amount as the revenue generated by your product Based on how much your product is worth

answer

Based on how much your product is worth

question

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account? Set a daily budget of $20 for the advertiser's campaign Set a bid of $20 for the advertiser's campaign Set a bid of $20 per ad group Set a daily budget of $20 for the advertiser's account

answer

Set a daily budget of $20 for the advertiser's campaign

question

How can you see if people are searching for your client's services during the early morning and evening hours? Segment performance statistics by time Run a search terms report Monitor reach and frequency data Run a keyword diagnosis

answer

Segment performance statistics by time

question

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? Reach and frequency data Call extensions Placement targeting CPM bidding

answer

Call extensions

question

Tony travels frequently. He needs to be able to make changes to his AdWords account while he's offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following, except: Refresh data to reflect the latest statistics on his CPC campaign Undo and redo multiple changes while editing his campaigns Copy or move items between ad groups and campaigns Manage, edit and view multiple accounts at the same time

answer

Refresh data to reflect the latest statistics on his CPC campaign

question

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your: Historical conversion rate estimates for your keyword and placement ideas Traffic estimates for your placement ideas Traffic estimates for your keyword ideas Historical cost-per-click (CPC) estimates for your keyword and placement ideas

answer

Historical cost-per-click (CPC) estimates for your keyword and placement ideas

question

What's one benefit of creating multiple ad groups? You can pause specific keywords if they're not performing well You can break up keywords and ads into related themes You can target specific ad groups into various Google networks You can set different budgets for each ad group

answer

You can break up keywords and ads into related themes

question

Data shows that the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research? Increase CPC bids and experiment with variations of ad text that includes running tips Add demographic and age targeting to show ads to people in this audience Set up a remarketing list to show ads to women who have previously visited your client's website Use frequency capping to limit the number of times men ages 40 to 65 see your client's ads

answer

Add demographic and age targeting to show ads to people in this audience

question

You would choose to advertise on the Google Search Network if you wanted to: Choose from a range of ad formats, like video and image ads Choose the types of websites where you want your ads to show Reach customers while they're searching for your products or services Reach customers browsing websites related to your business

answer

Reach customers while they're searching for your products or services

question

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA)

answer

Cost-per-acquisition (CPA)

question

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she's open for business. Which campaign type is a good fit? Search Network only - All features Search Network with Display Select - All features Display Network only - All features Display Network only - Remarketing

answer

Search Network only - All features

question

Laura runs an ad online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games? App promotion ads Sitelink extensions Shopping ads/product listing add Image ads

answer

Shopping ads/product listing add

question

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses: Callout extensions Location extensions Previous visits extensions Sitelink extensions

answer

Sitelink extensions

question

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal? Generic terms about running and running shoes Generic terms about different types of women's shoes Specific terms about the benefits of running Specific terms about the shoe brand and model your client is selling

answer

Specific terms about the shoe brand and model your client is selling

question

What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad? Run a Campaign Experiment on the existing campaign that switches between both landing pages Replace the existing landing page with the new one and compare this month's data to last month's Create another ad group for the new landing page and compare the two ad groups Create another campaign for the new landing page and compare the two campaigns

answer

Run a Campaign Experiment on the existing campaign that switches between both landing pages

question

Clyde wants to raise the profile of his dance school. A "Display Network only" campaign can help him: Show ads on dance websites and YouTube videos Show ads when someone searches for dance classes Pick the most popular keywords for his campaign Match his ad text to what people are searching

answer

Show ads on dance websites and YouTube videos

question

When reviewing your client's Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads? Target return on ad spend (ROAS) Enhanced cost-per-click Target search page location Maximize clicks

answer

Target search page location

question

Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Traditional media generates exposure, but online advertising campaigns can guarantee sales Online advertising is always less expensive than traditional media Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount

answer

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

question

Advertising on TV, print and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind? Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without predetermined budget as long as ROI is positive. Online campaigns generate clicks, whereas other channels generate exposure Budgets cannot be applied to online campaigns due to constant changes in traffic AdWords budgets can only be set once annually and require a fixed commitment

answer

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without predetermined budget as long as ROI is positive.

question

What happens as a result of a search campaign consistently meeting its daily budget? Fewer sites targeted at once Missed potential ad impressions Accelerated ad delivery Higher average CPCs

answer

Missed potential ad impressions

question

Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers? Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers Use the paid & organic report to show his website appears in organic search with no associated ads Use the Search term report to show which search terms lead to the most clicks on his ads Use the top movers report to show which campaigns have seen the biggest change in clicks since last month

answer

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

question

Which is a benefit of advertising online with Google AdWords? Advertisers can choose how much they spend and only pay when someone clicks their ad Advertisers pay the same amount every time someone clicks their ad Advertisers can have ads automatically translated into different languages Advertisers can pay to always show their ad above the organic search results

answer

Advertisers can choose how much they spend and only pay when someone clicks their ad

question

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position? Improve Quality Score and increase cost-per-click (CPC) Decrease cost-per-click (CPC) and increase daily budget Decrease cost-per-click (CPC) and decrease daily budget Improve Quality Score and decrease cost-per-click (CPC)

answer

Improve Quality Score and increase cost-per-click (CPC)

question

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query "Hawaii vacations". What does this mean? Karen's ads often show below her organic results for the search query Karen's average organic position is higher than other advertisers', but her average ad position is lower than other advertisers' Karen's ads don't often show for the search query People who see Karen's site in relevant organic search results often click through to her site

answer

People who see Karen's site in relevant organic search results often click through to her site

question

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? A call-to-action like "Visit our gym now" Add a promotion like "20% off fitness classes" A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE" Add a call-to-action like "Sign up for a free trial"

answer

Add a call-to-action like "Sign up for a free trial"

question

You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts? Link the client accounts to your My Client Center (MCC) manager account Consolidate the 3 accounts into a new AdWords account you create Use your clients' sign-in information to access and manage the accounts Pause your clients' campaigns and recreate them in your manager account

answer

Link the client accounts to your My Client Center (MCC) manager account

question

When building a keyword list for a Display Network campaign, you should do which of the following: Include keywords that are related to websites your customers visit Only use Keyword Planner to identify new keywords Only include exact match keywords Use Display Campaign Optimizer to identify new keywords

answer

Include keywords that are related to websites your customers visit

question

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? To show an ad more often, AdWords charges more than the average daily budget amount multiplied by 30.4 Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies AdWords automatically increases the maximum CPC bid to show an ad higher in Google search results Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4

answer

Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4

question

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads? Make sure all of these search terms are included as keywords, regardless of relevance Add sitelinks to your ads to make them even more prominent Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords Add search terms that are not leading to many clicks as negative keywords

answer

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

question

You can use Display Planner to: See which image and text ads are performing best on the specific websites you're targeting Compare how your current Display Network campaign could perform on websites you'd like to target See ways to reach your target audience based on your keywords, website or interest categories See how other advertisers perform on websites where you want your ad to appear

answer

See ways to reach your target audience based on your keywords, website or interest categories

question

An e-commerce client wants her campaign to be more profitable. after calculating this client's total profits from AdWords, what can you do to start maximizing results for profit? Delete keywords that are generating the most clicks Test different cost-per-click (CPC) bids Test only one version of your ad text Lower the CPC bids and increase the budget

answer

Test different cost-per-click (CPC) bids

question

Which client would you advise to advertise on the Google Search Network? Suzy, who wants to reach people browsing travel websites about China Jim, who wants to reach people on social networks interested in poetry Bill, who wants to reach people looking for plumbing services Carol, who wants to reach people watching YouTube videos

answer

Bill, who wants to reach people looking for plumbing services

question

When people search for your client's watch repair business, they use very specific terms like "vintage repairs". to show your ads for these searches, you'll want to use: Exact match keywords Negative match keywords Broad match keywords Phrase match keywords

answer

Exact match keywords

question

What's one of the main benefits of using ad extensions? Extensions are automated so you don't have to create your ads Extensions increase your reach by showing your ad on more advertising networks Extensions ensure a higher CTR, because they make your ad more prominent Extensions provide additional information to make your ads more relevant to customers

answer

Extensions provide additional information to make your ads more relevant to customers

question

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people? Remarketing Topics Placements Keywords

answer

Placements

question

Negative keywords can help advertisers refine the targeting of their ads by: Increasing the number of relevant Display Network placements Reducing the number of irrelevant clicks Raising the average position of their ads Reducing their campaign's daily budget recommendations

answer

Reducing the number of irrelevant clicks

question

Keyword Planner can help you build a new Search Network campaign by: Multiplying keyword lists together Creating new ads based on your keywords Organizing potential placements into ad groups Suggesting landing pages for your ads

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Multiplying keyword lists together

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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network? CPC bids are effectively converted to CPM bids CPM bids are effectively converted to CPC bids Ads using CPC bids are not allowed to compete on the Display Network CPC and CPM bids only compete against bids of the same type

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CPC bids are effectively converted to CPM bids

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You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? The number of clicks your ad received divided by the number of times it showed How much you've spent on the campaign compared to the value of leads generated You can't calculate return on investment for campaigns that are focused on online leads The percentage of budget spent compared to how many forms were completed

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How much you've spent on the campaign compared to the value of leads generated

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An advertiser should group their campaigns by: Number of ad groups per campaign Maximum cost-per-click (CPC) bids Type of product or service Number of keywords

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Type of product or service

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Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy? Use target search page location to help get your client's ads to the top of mobile search page results Set a mobile bid adjustment to increase bids for searches on mobile devices Set a mobile bid adjustment to decrease bids for searches on computers and tablets Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices

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Set a mobile bid adjustment to increase bids for searches on mobile devices

question

When someone clicks your ad, the actual amount you're charged will be: The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

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The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

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When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Manual cost-per-click (CPC) Cost-per-acquisition (CPA)

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Maximize Clicks

question

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Manual cost-per-click (CPC) Cost-per-acquisition (CPA)

answer

Maximize Clicks

question

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Manual cost-per-click (CPC) Cost-per-acquisition (CPA)

answer

Maximize Clicks

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