Web Design D1 – Flashcards
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Marie has been hired to design a Web site for a new customer. She plans to use a Web page template because she has discovered that page templates:
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help ensure that a site has a unified look and feel that does not vary from page to page.
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What distinguishes legitimate e-mail advertising from spam? Legitimate e-mail advertising appears in pop-up windows. Legitimate e-mail advertising has been requested or approved by the recipient. Legitimate e-mail advertising appears in pop-under windows. Legitimate e-mail advertising is unsolicited by the user but contains material that complements the content of your site.
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Legitimate e-mail advertising has been requested or approved by the recipient.
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Ralph is the IT director for Juicy Bites Pet Food, Inc. The marketing department wants to completely overhaul the existing company Web site, which they have determined is obsolete. Ralph and his Web development team conduct a needs analysis, determine project objectives and develop a Statement Of Work (SOW) to present to the marketing department. Which phase of a Web development project includes these tasks? Initiating phase Executing phase Planning phase Controlling phase
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Initiating phase
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Which of the following can be considered a trademark violation? The use of or profit from someone else's work even after he or she has granted permission The use of another company's logo, slogan or catchphrase for your company Quoting from or referring to other authors' works in your own work The use of or profit from someone else's work without his or her permission
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The use of another company's logo, slogan or catchphrase for your company
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What is an advantage of having standards and conventions for the placement and functions of certain Web site elements? It helps provide a method of content identification and retrieval. It makes users more comfortable with navigating the Web and frees designers to focus on other aspects of Web design. It helps users with disabilities navigate your site more easily. It helps narrow the scope of your target audience to those who would most likely use your site.
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It makes users more comfortable with navigating the Web and frees designers to focus on other aspects of Web design.
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What is copyright infringement? The use of or profit from someone else's work without his or her permission The use of another company's logo, slogan or catchphrase for your company The use of or profit from someone else's work even after he or she has granted permission Quoting from or referring to other authors' works in your own work
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The use of or profit from someone else's work without his or her permission
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Which of the following is a defining characteristic of an opt-out e-mail list service? Recipients can distribute their messages to other listserve group members. Recipients receive the e-mail only if they specifically requested it. Recipients are expected to unsubscribe themselves from the list if they do not want to continue receiving the e-mail. Recipients are expected to unsubscribe themselves from the list if they do not want their personal information to be used by the company.
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Recipients are expected to unsubscribe themselves from the list if they do not want to continue receiving the e-mail.
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In Web site design, which term is used to describe a suggestion of similarity to other things or experiences? Tactic Vision Metaphor Mindmap
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Metaphor
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According to United States copyright law, what are the two components that distinguish a work of authorship? Logos and slogans Objects and ideas (described in the work) Originality and expression Practices and processes
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Originality and expression
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Which element of site usability ultimately provides the site's value to users? Information architecture High-quality content Easy navigation Search capability
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High-quality content
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Naomi has discovered a new process for tracking shipped items over the Internet. Which of the following should she seek to protect this new process? Trademark Trade secret Copyright Patent
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Patent
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Which of the following is developed during the conceptualization phase of a Web development project? Vision and strategy Timeline Design Site structure
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Vision and strategy
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Amy and her Web development team are developing a new e-commerce site for an important customer. During the executing and controlling phases of the project, Amy uses a project tracking report to: document problems that need to be escalated to managers or executives outside the Web development team for resolution. document the status of the project to help participants focus on areas that need immediate attention. keep project participants informed in order to keep the project running smoothly. provide a record of the team members who worked on tasks, and the dates they started and completed them.
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provide a record of the team members who worked on tasks, and the dates they started and completed them.
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What occurs during the structure sub-phase of the executing Web development project phase? Development of the Web site's look and feel Translation of the completed Web site design into XHTML pages Development of the Web site's vision and strategy Transactional, navigational and hierarchical construction of the Web site's content
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Transactional, navigational and hierarchical construction of the Web site's content
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The tag, the tag and ActiveX controls are examples of what? Pop-under windows Single-browser technologies Spam Pop-up windows
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Single-browser technologies
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What is a Wiki site? A Web site that can only be accessed from within a company's network by internal employees A collaborative Web site that can be easily modified by anyone with access to it A computer-based method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately A tool that allows groups of people who work at different locations to have virtual 'face-to-face' meetings without traveling
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A collaborative Web site that can be easily modified by anyone with access to it
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You are the technical support manager for a large software company and receive an average of 300 e-mails per day. To better manage the e-mail that you receive, what can you use to identify and sort out unwanted e-mail messages before they reach your e-mail inbox? Web server log files Privacy disclaimer statements A mailing list server A spam filter
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A spam filter
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In a Web development project, assumptions refer to: factors that limit the project and that are outside of the project team's control. the steps you and your Web development team will perform to meet the goals of the project. the problems, challenges or needs that the project must resolve or address. circumstances and events that are outside of the project team's control but are necessary for the project to succeed.
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circumstances and events that are outside of the project team's control but are necessary for the project to succeed.
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Chandra is the owner of a large travel agency. She periodically sends promotional e-mails to all customers who subscribe to the agency's monthly magazine, which introduces upcoming tours. Her customers can unsubscribe themselves if they do not want to continue receiving the messages. What is the term for this type of e-mail? Spam Opt-in e-mail Opt-out e-mail Pop-ups
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Opt-out e-mail
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Bart has been working on his Web portfolio for over a decade and is proud of each piece it contains. His friend Jeanne suggested that he remove a page that utilizes tables for the page layout, stating that his pages that use CSS positioning are sufficient. Why did Jeanne suggest that he remove the page with the tables? Because Bart's portfolio is probably too large and should be trimmed down Because using tables for page layout is considered offensive in some countries Because the page that uses tables will not render in most modern browsers Because a Web portfolio should reflect Bart's current skills
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Because a Web portfolio should reflect Bart's current skills
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Anastasia wants to build a Web site for her florist shop. Her business associates have told her that she first needs to create a vision statement, which is: a hierarchical outline of the site's content. a framework that defines the site's scope and intent. a quick, non-linear sketch of the site's structure. a summary of the site's visual impact goals and strategy.
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a framework that defines the site's scope and intent.
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Alphonse is developing an e-commerce Web site for his company, which is expanding globally. He needs to find ways to attract customers to his site to successfully implement the company's vision. Which of the following is a good example of a tactic that Alphonse could use to gather personal information from customers? Ask users for the requested information in pop-up windows Ask users for the requested information in exchange for a free product Ask users for the requested information in exchange for advertising space on your site Ask users for the requested information on every page of the Web site
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Ask users for the requested information in exchange for a free product
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Jerome is responsible for maintaining the Web site for his company. One of his main tasks is to accumulate and report statistics about the pages that users viewed, the browsers they used to access the site, and the duration of their visits. Where can Jerome find this information? In e-mail list services In cookies In log files On the mailing list server
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In log files
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You and your project team are currently in the design and analysis sub-phase of the executing phase of a Web development project. Ellen is a Web designer who has been assigned to create 'comps,' or composites, during this phase. Comps are design sketches drawn by a Web designer to show: the navigational structure of the Web site's content. ways that the Web site information architecture could be implemented. the hierarchical structure of the Web site's content. the placement of graphics within the Web site's content.
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ways that the Web site information architecture could be implemented.
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Bart, the CEO of Bart's Sprinkler Supplies, has decided to hire a Web designer to create a Web site for his business. Which of the following should Bart provide to help define the scope and intent of the Web site? A mindmap A metaphor A market statement A vision statement
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A vision statement
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Chiyoko is assembling a Web project team and needs to include people who are experienced in developing a site's look and feel. Which professionals in Chiyoko's company are most likely to possess the skills she seeks? Project managers and information architects Graphic designers and marketing professionals Information architects and marketing professionals Project managers and graphic designers
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Graphic designers and marketing professionals
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Daniel is a seasoned Web site development project manager and has observed that many Web development projects seem to proceed at a frantic pace. What factors contribute to the frantic pace of Web development? Evolving technologies, proper planning and proper communication Evolving technologies, proper organization and fierce market competition Changes in project teams, fierce market competition and proper planning Evolving technologies, changes in project teams and fierce market competition
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Evolving technologies, changes in project teams and fierce market competition
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Alana's company is building a Web storefront to sell scuba-diving equipment. What is one way the company can apply and strengthen its brand on its Web site? Include a list of products on every page so users become more familiar with the company's product offerings. Vary the placement of the company logo on each page so that users will see it more readily as they scan the pages. Place the company logo on every page, generally in the upper-left corner. Place the company name on every page with the navigational links.
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Place the company logo on every page, generally in the upper-left corner.
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Jane is in the final stages of developing a new intranet for her company and wants to conduct a usability test with a random selection of employees before the site goes live. What is the purpose or value of conducting a Web site usability test? It enables the developer to train development team members in using the site. It gives the developer an intimate knowledge of the site's intentions. It provides the developer with an objective view of the site. It allows users to preview the site before it goes live on the Web.
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It provides the developer with an objective view of the site.
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Denise is developing a Web development project schedule using a project management application. She wants to consolidate project phases where appropriate to manage the project life cycle in an efficient manner. Which project management phases typically overlap? Initiating and planning phases Planning and executing phases Initiating and executing phases Executing and controlling phases
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Executing and controlling phases
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What is the fundamental goal of electronic commerce? To attract and keep customers To sell users something they may not know they need To supply users with a vision statement for your site To implement unique Web site tactics
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To attract and keep customers
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Nathan is the owner of a publishing company that produces textbooks for college-level courses. Nathan hires contractors to write the drafts for each textbook, then finishes the books in-house using his own editors and publishers. Why is it a good idea for Nathan to insist that the contractors he employs sign non-disclosure agreements? To protect patents from improper use To license the use of the contractors' copyrighted material in his books To protect trade secrets and copyrighted material from improper use To protect trademarks from improper use
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To protect trade secrets and copyrighted material from improper use
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Mahmoud has just finalized the project objectives, assumptions and constraints for a new Web development project. Prior to starting the planning phase of the project, Mahmoud drafts a contract that outlines the requirements for the Web development project tasks to ensure that the objectives are met. What is the term for this document? Needs analysis Project scope Project schedule Statement Of Work
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Statement Of Work
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Why is Web site development considered a bottom-up approach? The look, feel and functionality of a Web site emerge as the various user scenarios are developed from the Web developer's point of view. The Web development process generally follows the guidelines of a well-managed project. The look, feel and functionality of a Web site emerge as the various user scenarios are developed from the user's point of view. The Web development team needs to establish a set of desired behaviors for the Web site based on Web browsing experiences.
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The look, feel and functionality of a Web site emerge as the various user scenarios are developed from the user's point of view.
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Rashid is developing an intranet for his company. What is an intranet? A Web site that can only be accessed from within a company's network by internal employees A computer-based method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately A tool that allows groups of people who work at different locations to have virtual 'face-to-face' meetings without traveling A collaborative Web site that can be easily modified by anyone with access to it
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A Web site that can only be accessed from within a company's network by internal employees
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You have created a Web site that details your experiences growing up as a military brat in several foreign countries. A section of your site is devoted to comments from users about their own experiences, although some users have posted writings, art and songs that are not their own. What can you do to protect yourself and your site from copyright infringement by users who post information to your Web site? Make users sign a non-disclosure agreement before posting any content. Post a privacy disclaimer statement on your Web site. Include a Terms Of Use agreement that users are required to submit before posting any content. Add users who want to post information to your Web site to your listserve group
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Include a Terms Of Use agreement that users are required to submit before posting any content.
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You are the IT director for a mid-size company. You have instructed one of your team members to create a Web development collaboration tool that can only be accessed from within the company's network by internal employees. Which choice best describes this tool? Wiki site Online conferencing application Intranet Instant messaging (IM) application
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Intranet
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Which choice best describes the mindmapping process for a Web site? Visually outlining the process of Web site development Creating a navigational structure for a Web site Moving Web site ideas from thought to paper Visually integrating the Web site's elements
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Moving Web site ideas from thought to paper
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During which Web development project phase should the Web team evaluate the project schedule, budget, scope, resources and assignments to determine the aspects of the project that worked well and the changes that should be implemented in the future? The planning phase The controlling phase The executing phase The closing phase
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The closing phase
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Noah is assembling a Web project team and wants to ensure that specific skills are represented. Which choice lists some of the major general areas of expertise that Noah should include in a well-rounded Web project team? Project management, information technology and marketing Graphic design, customer service and network administration Project management, accounting and information architecture Information technology, marketing and research
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Project management, information technology and marketing
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Which three elements should privacy statements include? Copyrights, trademarks, and patents Information collection, information use, and information transfer Name and address, past purchases, and product reviews Web pages viewed, the type of browser used, and the duration of a user's visit
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Information collection, information use, and information transfer
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Michiko is the technical support representative for an Internet Service Provider (ISP). She has been receiving complaints from customers recently about an increase in spam since the ISP upgraded its servers. What is spam? Unsolicited, bulk commercial e-mail that the recipients did not ask to receive A published list of IP addresses known to be sources of unsolicited advertising A window containing unsolicited information that appears above the browser window that launched it A window containing unsolicited information that appears below the browser window that launched it
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Unsolicited, bulk commercial e-mail that the recipients did not ask to receive
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Leonard's boss asked him to redesign a few of the company's Web site pages for delivery to mobile devices. Which of the following should be Leonard's ultimate goal? To create pages that use client-side scripting to engage the user To create pages with large images that will display well on small screens To create pages that load quickly and use relative page widths To create pages that utilize large blocks of text and no images
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To create pages that load quickly and use relative page widths
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Because the various members of Sophia's project team are geographically dispersed, Sophia likes to employ online conferencing. What is online conferencing? A Web site that can only be accessed from within a company's network by internal employees A collaborative Web site that can be easily modified by anyone with access to it A computer-based method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately A tool that allows groups of people who work at different locations to have virtual 'face-to-face' meetings without traveling
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A tool that allows groups of people who work at different locations to have virtual 'face-to-face' meetings without traveling
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What occurs during the production and testing sub-phase of the executing Web development project phase? Development of the Web site's vision and strategy Translation of the completed Web site design into XHTML pages Development of the Web site's look and feel Transactional, navigational and hierarchical construction of the Web site's content
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Translation of the completed Web site design into XHTML pages
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You are reviewing project management principles with your Web project team. One of the most important steps in the initiating phase of the project is to identify the problems or challenges that a Web development project must resolve or address. To do this, what should you create? A project schedule The project scope A Statement Of Work A needs analysis
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A needs analysis
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Kari is developing a new Web site for XFactor Toys, Inc., and has scheduled a meeting with the project stakeholders to determine and document the goals of the Web site and the tasks that need to be performed to achieve those goals. In other words, Kari must document the: needs analysis. project scope. Statement Of Work. project schedule.
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project scope
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Karlene is the project manager for a new Web site project. Because the project is in the executing phase, she keeps track of how the project is progressing, noting which tasks are ahead, behind and on schedule. Which of the following activities is most likely part of her regular work during this phase? Conducting regularly scheduled status meetings Adding Javascript code to the pages Achieving buy-in from stakeholders Receiving a formal acceptance of the Web site from the customer
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Conducting regularly scheduled status meetings
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Karl is a seasoned Web site designer who specializes in creating simple, cost-effective Web sites for start-up companies. For each site, Karl creates an appropriate Web page template, which is: an X/HTML page structure that acts as the foundation for each Web page he creates. a document he uses to structure ideas in a topical arrangement by moving ideas from thought to document. a visual suggestion of similarity to other things or experiences. a document he uses to structure ideas in a linear process by creating a list.
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an X/HTML page structure that acts as the foundation for each Web page he creates
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In a Web development project, what are constraints? The problems, challenges or needs that the project must resolve or address Factors that limit the project and that are outside of the project team's control Circumstances and events that are outside of the project team's control but are necessary for the project to succeed The steps you and your Web development team will perform to meet the goals of the project
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Factors that limit the project and that are outside of the project team's control
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You have added Hamid, who is a graphic designer, to your Web project team. In this role, what will Hamid's responsibilities be?
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To create a consistent and visually appealing look for a Web site
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What is the final goal of the planning phase of a Web development project? To produce a development plan that outlines the transactional, navigational and hierarchical construction of the Web site's content To produce a development plan that outlines the refinements and updates to the Web site design To produce a development plan that outlines tasks, responsibilities, budgets and deadlines To produce a development plan that outlines the vision and strategy of the Web site
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To produce a development plan that outlines tasks, responsibilities, budgets and deadlines
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Which of the following statements is true regarding the governance of intellectual property by international law? U.S. copyright laws can be adjusted to accommodate the differences in copyright laws of a country whose companies are doing business in the United States. WIPO guarantees that all member countries will observe or enforce one another's intellectual property laws. U.S. copyright laws are very specific, but no international copyright law exists. Intellectual property laws, such as copyright and trademark, are recognized in all countries.
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U.S. copyright laws are very specific, but no international copyright law exists
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Vladimir is assembling a Web project team and needs to include people who are experienced in developing a site's content. Which professionals in Vladimir's company are most likely to possess the skills he seeks?? Graphic designers and marketing professionals Information architects and graphic designers Writers/editors and information architects Writers/editors and marketing professionals
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Writers/editors and marketing professionals
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Conceptualization, structure, design/analysis, production/testing and evolution are sub-phases of which Web development project phase? The controlling phase The initiating phase The executing phase The planning phase
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The executing phase
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As part of his forensics class project, Stewart is creating a Web site in which some pages include autopsy photos. Stewart posted a disclaimer on his home page regarding the photos that lay two clicks deep into his site. Why did he post a disclaimer? To satisfy accessibility standards To avoid offending his unintended audience To tantalize his unintended audience To satisfy WAI legislation
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To avoid offending his unintended audience
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You are creating a Web site for your new florist shop. As you were surfing the World Wide Web, you discovered graphics and descriptive content on other sites that would be perfect for your purposes. What should you do if you want to use another site's copyrighted content for your Web site? Sign a non-disclosure agreement Patent the content License the content Trademark the content
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License the content
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Which of the following activities can help keep a project running smoothly? Allowing team members to know the status of only their particular piece of the project Preventing communications between team members who work in different departments in order to keep each member focused on his or her assignment Avoiding assigning team members from different departments to the same project Communicating plans and progress regularly to participants and stakeholders
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Communicating plans and progress regularly to participants and stakeholders
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Arra is the Web site development project manager for Que Escalators, Inc. Que wants Arra to oversee the development of a new Web site. To ensure that the Web development project is successful, Arra has arranged a meeting with the project stakeholders to ensure that they understand and agree to: the project objectives, assumptions and constraints. the Web site's design, navigation and content. the project objectives, tasks and schedule. the Web site's vision, strategy and structure.
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the project objectives, assumptions and constraints.
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You are searching for a job as a Web designer and want to make a good impression by setting yourself apart from your competition. What can you use to demonstrate your Web design skills and display your work for potential employers that they can easily access? A Web design portfolio An intranet A Wiki site An online conference
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A Web design portfolio
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Alex and his Web development team are creating a new Web site. The team has already determined the audience for the site, created a strategy for the Web business and created the tactics to achieve that strategy. What is the next developmental step necessary to meet the customer's needs and achieve the site's goals? Determine the metaphor to use that will best illustrate the theme of your site Create the Web site specifications to define the features, content, functionality and structure of the site Create the Web site vision statement to determine the scope of the site Mindmap the site to determine the scope of the site
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Create the Web site specifications to define the features, content, functionality and structure of the site
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Russell, the CEO of Alpha-Omega Toys, is looking for a way to encourage a greater degree of collaboration among his officers. Russell is intrigued by the idea of employing instant messaging, which is: a tool that allows groups of people who work at different locations to have virtual 'face-to-face' meetings without traveling. a computer-based method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately. a Web site that can only be accessed from within a company's network by internal employees. a collaborative Web site that can be easily modified by anyone with access to it.
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a computer-based method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately
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Sheri owns a teahouse that has developed a devoted following in the small New England town in which it is located. Sheri has developed an e-mail list of customers who specifically requested to be included in the list so they can receive the two-for-one coupons Sheri routinely distributes. What is the term for this type of e-mail? Opt-in e-mail Opt-out e-mail Pop-ups Spam
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Opt-in e-mail
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Mikhail is selecting members for a focus group to conduct a usability test on the company's new e-commerce Web site. Which choice describes the best participants for him to use in the testing process? The design team members who participated in developing the site Actual target audience members with various levels of subject expertise Actual target audience members with strong subject expertise A selected group of people who are using the Web for the first time
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Actual target audience members with various levels of subject expertise
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Which statement is true regarding the establishment of a basic process methodology for your Web development projects? Projects generally proceed at a frantic pace. Projects are completed within budget but rarely on time. Projects are completed on time but rarely within budget. Projects proceed efficiently because duplication of effort is reduced.
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Projects proceed efficiently because duplication of effort is reduced.
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You have just conducted a Web usability test for your company's e-commerce site. How should you apply the results from the test? Ignore criticism if it comes from users who are not experienced in Web design. Modify the site based on every comment you receive from every participant. Consider feedback constructively and modify the site to address common issues. Consider feedback but do not modify your site based on it unless independently corroborated by the Web development team.
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Consider feedback constructively and modify the site to address common issues.
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Fernando is a Web designer who contracts his services to entrepreneurs and owners of small and mid-size businesses. When he populates his Web pages, he likes to use content that is in the public domain whenever possible because: the content can be used as long as he receives the author's permission. the content is copyright-protected but still may be used freely by anyone for any purpose. the content is copyright-protected but has been licensed to others for their use. the content is not copyrighted and may be used freely by anyone for any purpose.
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he content is not copyrighted and may be used freely by anyone for any purpose.
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In Web site design, what is a metaphor? A process that allows you to structure ideas in a linear process by creating a list A mindmap that is consistent with the theme of your Web site A process that allows you to structure ideas in a topical arrangement by moving ideas from thought to document A suggestion of similarity to other things or experiences
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A suggestion of similarity to other things or experiences
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Collette and her partner, Simone, are planning to create a Web site for their new store that specializes in fashionable sunglasses. They decide to create a mindmap to brainstorm ideas and visualize the Web site's structure. A mindmap can best be described as what? A linear description A flow chart A themed design A dynamic sketch
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A dynamic sketch
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Belinda is a Web development project manager who has assembled a team consisting of several novice Web developers. She has stressed to her team the importance of ethics as they undertake each new Web project. Which choice best describes ethics? A detailed description of how user data is used on a Web site A set of standards governing the conduct of members of a profession A set of laws restricting the conduct of members of a profession A set of standards governing how user data is collected on a Web site
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A set of standards governing the conduct of members of a profession
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Amani's customer has asked her to design a Web site for a new technical/vocational college that will open the following semester in an oasis community deep in the Sahara desert. The college is expected to draw students mainly from the rural areas of the Nile valley and other, smaller oasis communities. What is one way that Amani can get to know her target audience to maximize the site's usability? Conduct usability tests when the Web site is almost completed. Learn demographics about the target audience members. Interview site development project team members and solicit their honest feedback about site usability and accessibility. Conduct usability tests during the design stage of the Web site.
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Learn demographics about the target audience members.
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Aldo is a teacher of business law at a local university. He is reviewing with his students the ways that copyright law applies to published material on the Internet. Which statement best reflects this concept? Content and source code can be reused on other Web sites with fair attribution. Content that can be downloaded at no cost can be reused at no cost. Content can be reused freely on non-commercial Web sites. Content can be viewed freely, but cannot be reused without permission.
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Content can be viewed freely, but cannot be reused without permission.
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Hikaru has been tasked with making his company's interactive Web pages suitable for mobile browsers. What will Hikaru need to do? Redesign the pages to remove the interactive elements, yet still engage the user. Replace any small images on the pages with large images so that they are visible on PDA screens. Redesign the pages using static page widths. Replace any small images on the pages with textual descriptions and instructions.
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Redesign the pages to remove the interactive elements, yet still engage the user.
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At what point during the Web site development process should a usability test be conducted?
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Near the end of development, when the site is nearly finished
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You are planning to conduct a usability test on your Web site that is designed for internal corporate use as an intranet. Which choice describes the best participants for you to use in your testing process? Members of the organization who are removed from the development process The design team members who participated in developing the site Selected business partners who are likely to use the intranet to exchange information with the organization A selected group of people who are using the Web for the first time
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Members of the organization who are removed from the development process
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On a Web site, theme characteristics should be consistent and support: the metaphor. the vision statement. the mindmap. the design team.
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the metaphor.
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What does a Web page wireframe show you? A listing of all the XHTML tags used on an individual Web page The location of an individual Web page on the Web server The anchors and targets of all internal links on an individual Web page The flow of content on an individual Web page
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The flow of content on an individual Web page
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Which element of site usability allows the audience to use your site intuitively, with little effort on their part and minimal frustration? Search capability Information architecture Easy navigation High-quality content
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Easy navigation
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Dakota owns a bakery restaurant and has developed an outstanding new pie recipe that uses a special ingredient. She wants to ensure that her competitors do not learn the special ingredient because this information provides her with an advantage in the marketplace, so she instructs her employees to keep the recipe private. Which term describes the information that Dakota is attempting to protect? Trademark Copyright Trade secret Patent
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Trade secret
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As an ethical Web site developer, you should always include privacy statements on sites that you develop. What is the purpose of privacy statements? To detail the information gathered by your Web server's log files To guarantee that listserve participants will not have access to the mailing list server To detail the ways that personal information is gathered and whether it is transferred to third parties To guarantee that opt-in e-mail participants receive the opt-out capability when they subscribe to the list service
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To detail the ways that personal information is gathered and whether it is transferred to third parties
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Sophie is a professor of mining engineering at a local technical college. She has created notes for her students that include information and quotes from the copyrighted works of noted professors in mining engineering. Which term describes this activity? Trademark violation Fair use Patent protection Copyright infringement
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Fair use
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Andy is a Web development project manager who began site development after all stakeholders signed off on the project plan. However, over the course of the project, several stakeholders asked Andy to add additional sections and functionality to the site. These requests were small and seemed to have only a minimal impact on the development team when they occurred, but Andy realized that, considered together, the additional tasks would increase the cost and time to complete the project to an unacceptable degree. Which term describes these incremental changes that can undermine the success of a project? Scope creep Conceptualization Site rollout Comps
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Scope creep
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What occurs during the design and analysis sub-phase of the executing Web development project phase?
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Development of the Web site's look and feel
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In Web site development, what is a tactic? A mindmap of the Web site A method used to implement a Web site strategy A strategy for designing a consistent look and feel throughout the Web site A phase in the Web development process
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A method used to implement a Web site strategy
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You have determined the audience for your Web site, and you have created a strategy for your Web business and tactics to achieve that strategy. Now, it is time to create specifications to achieve your site's goals. Architecture specifications indicate what? The activities that the site should be able to perform The general look and feel of the site, including the fonts, colors and images that will be used The way that the site will be structured and ways that users will navigate it The general types of information and topics that the site will include
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The way that the site will be structured and ways that users will navigate it
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What capability is implied for all opt-in e-mail services? The capability of the company to use the personal information they gather from opt-in e-mail recipients for other purposes The capability of the company to add opt-in e-mail recipients to listserve groups The capability of recipients to unsubscribe themselves from the list if they do not want to continue receiving the e-mail The capability of the company to send unsolicited advertising to opt-in e-mail recipients as long as the advertising complements the company's products and services
answer
The capability of recipients to unsubscribe themselves from the list if they do not want to continue receiving the e-mail
question
In a Web development project, scope refers to: the customer's expression of the need for a Web site. the goals of the Web site and the tasks that need to be performed to achieve those goals. a contract that outlines the requirements for each project task to ensure that the objectives are met. the problems, challenges and needs that the Web site must resolve or address.
answer
the goals of the Web site and the tasks that need to be performed to achieve those goals.
question
During your latest meeting with the project stakeholders, the stakeholders discussed and agreed upon the deadline dates and specified the budget for the Web development project. These items are examples of what? Project assumptions Project requirements Project constraints Project stakeholders
answer
Project constraints
question
Nicole is redesigning a corporate extranet to include Microsoft Word and Excel documents that she wants to make available to important customers. She decides to use ActiveX controls because they: precisely position elements on a Web page. cause windows to appear and disappear in the browser window. enable interactive content on the Web. cause text to appear and disappear in the browser window.
answer
enable interactive content on the Web.
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What is a stakeholder? A member of the Web development project team The customer for whom your Web development project team is developing a Web site A person or group with an interest in a project and the power to exert influence over the project and affect results A user of a completed Web site who provides feedback that the Web development project team can use to refine and update the site
answer
A person or group with an interest in a project and the power to exert influence over the project and affect results
question
You have added Darla, who is an information architect, to your Web project team. In this role, what will Darla's responsibilities be? To develop the strategy for communicating a company's message, image and brand identity To translate customer requirements into a blueprint for site development To create a consistent and visually appealing look for a Web site To write, edit and proofread the content on the Web site
answer
To translate customer requirements into a blueprint for site development
question
What does a Web site wireframe show you? How the pages on the site work together to create a complete solution A directory tree of how the site's folders are laid out on the Web server The anchors and targets of all internal links on the site An alphabetical listing of all the site's pages
answer
How the pages on the site work together to create a complete solution
question
Montgomery's first assignment on his new Web project is to redesign three Web pages to make them more suitable for mobile browsers. Which of the following steps should he take to complete his task? Replace small images on the pages with large images so that they are visible on PDA screens. Redesign the pages using static page widths. Replace large blocks of text with a few summarizing words, and replace any large images with small images. Replace small images on the pages with textual descriptions and instructions.
answer
Replace large blocks of text with a few summarizing words, and replace any large images with small images.
question
Jason is a Web designer who specializes in scripting. He has contributed heavily to his company's Web site, which features interactive elements on almost every page. When the company began a new Web project to create pages specifically for mobile devices, the project manager did not assign any scripting tasks to Jason. Why not? The company Web server cannot send scripts over cellular connections. The security settings on mobile devices will not allow pages that contain scripts. The scripting work he has already done on the Web site can simply be ported over for the new pages. Pages designed for mobile devices should stick to basic XHTML and avoid interactive elements.
answer
Pages designed for mobile devices should stick to basic XHTML and avoid interactive elements.
question
Bob is the owner of a mountaineering equipment supply chain. He wants to enhance his company Web site to be more visually appealing. He decides to use a metaphor to appropriately convey his intended message. Which guideline should Bob follow when developing a metaphor for the site? Select a metaphor that is familiar to the chosen audience. Develop creative metaphors that are entirely new to the user. Combine metaphors in original ways. Use an applicable metaphor in as many permutations as possible to reinforce its impact.
answer
Select a metaphor that is familiar to the chosen audience.
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Valeska must conduct a usability test on the Web site she just completed. Which is the most appropriate action for Valeska to take during the test? She should proctor the test and be available for questions. She should participate in the test to provide valid feedback. She should lead participants through the steps of the test. She should observe the test invisibly or not at all.
answer
She should observe the test invisibly or not at all.
question
During which phase of a Web development project does refining and updating the site design occur? Conceptualization Production and Testing Evolution Design and Analysis
answer
Evolution
question
Sharon is a graphic designer who is working with the Web team to develop a corporate intranet. The Web team has requested that Sharon send the completed graphics to them for incorporation into the site in time for the scheduled beta test. Sharon decides to send the files via e-mail because: e-mail encourages real-time communication. e-mail encourages the duplication of tasks. e-mail works well for exchanging files. e-mail works well for planning and tracking progress.
answer
e-mail works well for exchanging files.
question
Roger is authoring a book about gardening in subarctic climatic zones. He is concerned that others may duplicate his revolutionary methods in other publications before he has a chance to protect his work. After consulting with his attorney, Roger discovers that a copyright for his work will be secured: when he signs a non-disclosure agreement to protect the contents of the work. automatically from the time that the work is created. when he completes a formal copyright registration process. when he proves that his work avoids duplication of other copyrighted works.
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automatically from the time that the work is created.
question
The most basic collaboration tools for Web teams are: e-mail, intranets and Wiki sites. e-mail, meetings and telephone calls. telephone calls, intranets and instant messaging. meetings, online conferencing and instant messaging.
answer
e-mail, meetings and telephone calls.
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In Web site design, what is a mindmap? A process that allows you to structure ideas in a topical arrangement by moving ideas from thought to document A process that allows you to structure ideas in a linear process by creating a list A metaphor that is consistent with the theme of your Web site A suggestion of similarity to other things or experiences
answer
A process that allows you to structure ideas in a topical arrangement by moving ideas from thought to document
question
You have determined the audience for your Web site, and you have created a strategy for your Web business and tactics to achieve that strategy. Now, it is time to create specifications to achieve your site's goals. Functionality specifications indicate what? The general look and feel of the site, including the fonts, colors and images that will be used The general types of information and topics that the site will include The activities that the site should be able to perform The way that the site will be structured and ways that users will navigate it
answer
The activities that the site should be able to perform
question
You own an antique store that specializes in paper collectibles. Your store has experienced rapid growth since you created your new Web site last year, and you are exploring the possibility of building a customer e-mail list to keep customers informed about new items as they become available. The best way you can build a legitimate customer e-mailing list is by: sending unsolicited e-mail messages to your site users and prompting them to join the list. collecting customer information from your Web server log files. creating an opt-out e-mailing service. creating an opt-in e-mailing service.
answer
creating an opt-in e-mailing service.
question
Li is creating a travel Web site that concentrates on vacations to remote regions of Asia. He decides to use metaphors to properly convey each page's intended message. Why are metaphors valuable to Web site design? Because metaphors help the Web site user understand what he or she is purchasing Because Web users are interested in the total experience of visiting a site, not just buying a product Because sites incorporating well-designed metaphors rank higher in search engine results than plain sites Because users are more interested in a site's creativity and originality than its content
answer
Because Web users are interested in the total experience of visiting a site, not just buying a product
question
For which of the following purposes might you use a Web site wireframe? To display an alphabetical listing of all the site's pages To trace the anchors and targets of all internal links on the site To create a directory tree of how the site's folders are laid out on the Web server To describe the need for specific programming to members of the team
answer
To describe the need for specific programming to members of the team
question
Which of the following statements is true regarding browser navigation? Users should never use browser elements to navigate your site. Well-designed Web sites use browser buttons as the primary form of user navigation. Browser elements are designed to assist the user, but they should be a subordinate form of navigation. Because browser elements are designed to assist the user, developing a navigation structure for your site is not always necessary.
answer
Browser elements are designed to assist the user, but they should be a subordinate form of navigation.
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Hekla and her Web development team have created a mindmap, which effectively shows: which ideas for a Web site are appropriate and which are not. how to divide responsibility among Web team members. how a Web site's topics are interrelated. where to place graphic elements in a Web site.
answer
how a Web site's topics are interrelated.
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What distinguishes Web design from the design of traditional media such as print or television? Multimedia capability Personalization in a linear medium Interactivity with the user Information dissemination in a passive environment
answer
Interactivity with the user
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Jamal is the project manager for a Web development team that is in the initial stage of Web site development. In their first meeting, Jamal asks his team members to brainstorm ideas about the various products and services to include in the site. Jamal writes each idea on a whiteboard in a topical arrangement, with subtopics branching off larger topics. Which term describes the process Jamal and his team are performing? Template application Mindmapping Web site analysis Metaphor visualization
answer
Mindmapping
question
Jody is a marketing professional who has worked on several Web development projects in the past. As a marketing professional, Jody's main responsibility is to: develop the strategy for communicating a company's message, image and brand identity. write, edit and proofread the content on the Web site. translate customer requirements into a blueprint for site development. create a consistent and visually appealing look for a Web site.
answer
develop the strategy for communicating a company's message, image and brand identity.
question
Chen is a Web designer who specializes in creating Web sites for customers who desire highly interactive, visually stunning Web sites. For each Web site that his team develops, Chen keeps an issues log during the course of development, which he uses to: document problems that need to be escalated to managers or executives outside the Web development team for resolution. provide a record of the team members who worked on tasks, and the dates they started and completed them. document the status of the project to help participants focus on areas that need immediate attention. keep project participants informed in order to keep the project running smoothly.
answer
document problems that need to be escalated to managers or executives outside the Web development team for resolution.
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Which approach type best describes the Web development process? Linear Static Bottom-up Top-down
answer
Bottom-up
question
Ibrahim is updating his company's Web site that was created in the late 1990s. The original developers created the site to work only in the Netscape browser and used the tag extensively. What is the purpose of the tag? To position elements on a Web page To enable interactive content on the Web To cause text to appear and disappear in the browser window To cause windows to appear and disappear in the browser window
answer
To position elements on a Web page
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Randi is a project manager who is leading a Web development team. She has scheduled weekly meetings with project team members for the duration of the project because: meetings are helpful for planning and tracking progress. meetings are an arena in which team members can accomplish work. meetings encourage the duplication of tasks. meetings are helpful for exchanging files.
answer
meetings are helpful for planning and tracking progress.
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Susan is a member of your Web development project team. You have instructed her to create a document that lists the planned dates for performing tasks and meeting goals identified in the project plan. What is Susan creating? A needs analysis The project schedule The project scope A Statement Of Work
answer
The project schedule
question
Dieter is developing an e-commerce Web site for his new online business. Colleagues who have similar businesses have told Dieter that in order to be successful, all e-commerce businesses must: provide goods and services that are not intrinsically dependent on the Internet. deliver goods and services to repeat customers. fulfill unmet needs for Internet users. deliver goods and services in heavily populated areas that have a large number of potential customers.
answer
fulfill unmet needs for Internet users.
question
Ken joined an online chat room for people who enjoy traveling to exotic locations. Within a week, he started receiving unsolicited e-mail messages for which he provided no consent. What is the term for these e-mail messages? Opt-in e-mail Pop-ups Opt-out e-mail Spam
answer
Spam
question
During which Web development project phases are tasks performed, progress monitored, and corrective action taken? Executing and controlling phases Initiating and executing phases Initiating and planning phases Planning and executing phases
answer
Executing and controlling phases
question
Noriko and her Web development team have finished developing a Web site for a customer and have successfully tested the site. The completed site is now ready to post to the Web. Which of the following is an important consideration when turning the Web site over to the customer? Defining the responsibilities and duties of the project team and the customer Documenting the history of the Web development project for future projects Debugging the Web site after receiving formal acceptance of the Web site from the customer Providing recommendations for revising the project plan for future Web development projects
answer
Defining the responsibilities and duties of the project team and the customer
question
Juan is redesigning a large corporate site that makes extensive use of tables and graphics to present information. He wants to ensure that the updated Web site is fully W3C-compliant. Which technology should Juan use to position elements on the site's pages? The tag Cascading Style Sheets (CSS) ActiveX controls The tag
answer
Cascading Style Sheets (CSS)
question
Marissa is developing the project schedule for a Web development project that her team has been assigned. As part of the development schedule, Marissa is also going to provide a site rollout plan to detail: the implementation steps for launching the site after it is built. the project tasks and the resources necessary to perform those tasks. the project goals and how those goals will be met. the project tasks and their interdependencies.
answer
the implementation steps for launching the site after it is built.
question
Which statement is true regarding the use of telephone calls for Web team collaboration? Telephone calls discourage real-time communication. Telephone calls enable deadlines to be managed more closely. Telephone calls promote the duplication of tasks. Telephone calls do not allow team members to share files.
answer
Telephone calls do not allow team members to share files.
question
Leona is the IT director for a large pet supplies retailer. She has just received approval to purchase a mailing list server because the number of online transactions has tripled during the past year and this dramatic growth is expected to continue. For which of the following can Leona use the mailing list server? To identify and sort out unwanted e-mail messages before they reach the e-mail inbox To collect information about Web site visitors To automate the distribution of messages to an authorized group of participants To present site users with unexpected advertising in a new window that pops up
answer
To automate the distribution of messages to an authorized group of participants
question
You have just completed the initiating phase of a Web development project. As the project manager, which of the following should you complete to define the ways that project success will be measured, before proceeding to the planning phase? The Statement Of Work (SOW) The project schedule The site rollout plan The needs analysis
answer
The Statement Of Work (SOW)
question
Desmond is the CEO of a company that provides weather instruments to meteorologists. He has directed his Web development project manager to ensure that the company's new Web site is successful by maximizing its usability. Which information is most important for the project manager to obtain? A timetable specifying schedules and deadlines Statistics about competitors' Web sites User names and passwords to access the Web server Knowledge about the audience
answer
Knowledge about the audience
question
Ellen is an experienced Web designer who creates Web sites for entrepreneurs and start-up businesses that normally do not employ their own Web development staff. Ellen documents each development project because documenting a project: promotes team member accountability and enables stakeholders to monitor project stages. eliminates project constraints and reduces stakeholder interference in project stages. helps her plan for issues that were not initially considered. eliminates scope creep and reduces project constraints.
answer
promotes team member accountability and enables stakeholders to monitor project stages.
question
Which of the following is a true statement about sending spam? Sending spam can greatly increase interest in your Web site by communicating with a broad audience. Sending spam is more of an ethical violation than a legal one. The amount of spam most U.S. Web users receive has dropped dramatically since the enactment of the CAN-SPAM act. Sending spam is more of a legal violation than an ethical one.
answer
Sending spam is more of an ethical violation than a legal one
question
Arnold is updating a corporate intranet that was created in the late 1990s. The original developers created the site to work only in the Netscape browser and used the tag extensively. What is the purpose of the tag? To cause windows to appear and disappear in the browser window To cause text to appear and disappear in the browser window To precisely position elements on a Web page To enable interactive content on the Web
answer
To cause text to appear and disappear in the browser window
question
You are the IT director for your company and have been tasked with developing a company extranet. You decide to appoint someone who will be responsible for evaluating the organization's available resources and using those resources efficiently so that Web development can progress smoothly. Which choice describes this individual's job role? Web designer Database administrator Information architect Project manager
answer
Project manager
question
What is scope creep? The change that occurs in project scope as tasks are completed The accumulation of tasks necessary to achieve a Web development project's goals Gradual increases in project scope that can undermine the success of a project The process of refining and updating a Web site's design
answer
Gradual increases in project scope that can undermine the success of a project
question
Technologies that are created by a vendor and function only when that vendor's browser is used to view the page in which they reside are known as what? ActiveX controls Single-browser technologies Blinking technologies Layering technologies
answer
Single-browser technologies
question
Andreas and his team have completed the mindmapping process for their new Web site, and now Andreas has asked his team to develop a skeletal view of the site's architecture. Andreas is asking for which of the following? A list of all the links in the Web site A Web site wireframe A directory tree of how the site's folders are laid out on the Web server A site map
answer
A Web site wireframe
question
Apollonia is an experienced Web site developer for her company. She is responsible for creating Web sites for the various company divisions, which are located on different continents. Why should Apollonia take cultural perspectives into account when she develops these sites? She may inadvertently create content that is offensive to some people. Cultural perspectives may affect how the sites will perform in various search engines. Cultural perspectives may change the tone of the keywords by which the sites are to be indexed and found. She may create content that uses jargon instead of appropriate technical language.
answer
She may inadvertently create content that is offensive to some people.
question
You have determined the audience for your Web site, and you have created a strategy for your Web business and tactics to achieve that strategy. Now, it is time to create specifications to achieve your site's goals. Design specifications indicate what? The activities that the site should be able to perform The general types of information and topics that the site will include The way that the site will be structured and ways that users will navigate it The general look and feel of the site, including the fonts, colors and images that will be used
answer
The general look and feel of the site, including the fonts, colors and images that will be used
question
Pieter is the owner of a local newspaper. Pieter's Web site lists monthly promotions, but they are not providing the amount of revenue Pieter had hoped for. In an effort to grow his business, Pieter decided to send promotional e-mails to all customers for whom he had e-mail addresses. Within days, several customers cancelled their subscriptions. Why should Pieter have avoided sending unsolicited spam to his site's users? Sending unsolicited spam causes unnecessary traffic on your e-mail server, which may degrade performance. Sending unsolicited spam reflects poorly upon your organization. Sending unsolicited spam is illegal. Sending unsolicited spam causes unnecessary traffic on your Web server, which may degrade performance.
answer
Sending unsolicited spam reflects poorly upon your organization.
question
Dana has completed a Web site development project for her company. During the closing phase of the project, Dana is summoned into the IT director's office and told that the stakeholders are very pleased with the results of her efforts and anticipate a very successful Web site. The stakeholders consider the Web development project to be successful because: the different parts of the Web site, including graphics, XHTML, scripts and so forth, all come together to make a complete and functional site. most of the Web site's objectives have been met. the budget and time frame specified have not been exceeded, and the quality standards have been met. the refinements and updates to the Web site design have been approved by internal focus groups.
answer
the budget and time frame specified have not been exceeded, and the quality standards have been met.
question
Why is information architecture an important element in high-quality Web site design? Because a logical structure makes usability testing easier to perform Because site accessibility is affected by the site's structure Because a logical structure helps the Web development team organize site content Because high-quality content is of little use if it is not organized in a logical structure for easy navigability
answer
Because high-quality content is of little use if it is not organized in a logical structure for easy navigability
question
During the initiating phase of a Web development project, Janelle develops and distributes a customer survey to help ensure that all important information is gathered prior to moving forward with the project. After she compiles the results of the survey, Janelle presents her findings in: a project schedule. a needs analysis. a project scope. a Statement Of Work.
answer
a needs analysis
question
Which description best defines the purpose of search capability in a site designed for audience usability? Content identification and retrieval Intuitive and effortless navigation Ultimate value to the user Logical structure and organization
answer
Content identification and retrieval
question
In what phase of a Web development project would a project manager estimate the time each task will take to complete and determine project tasks that are dependent upon one another? The planning phase The controlling phase The initiating phase The executing phase
answer
The planning phase
question
Joanna and her Web development team are developing the company's e-commerce Web site. Due to factors beyond her control, Joanna has determined that the team will not be able to meet the rollout deadline or stay within the approved budget. How can Joanna adjust the Web development project plan to meet the rollout deadline and stay within budget? Scale down or delay critical tasks that contribute to scope creep Delete the closing phase from the project life cycle Reassign some Web team members to other projects Determine which tasks are critical tasks that must be completed, and delay or scale down non-critical features
answer
Determine which tasks are critical tasks that must be completed, and delay or scale down non-critical features
question
Gilberto is a project manager who has worked on several Web development projects in the past. As a project manager, Gilberto's main responsibility is to: create a consistent and visually appealing look for a Web site. develop the strategy for communicating a company's message, image and brand identity. translate customer requirements into a blueprint for site development. determine and document the requirements of a site, and ensure that site development stays on schedule and on budget.
answer
determine and document the requirements of a site, and ensure that site development stays on schedule and on budget.
question
Raja is a Web development project manager. He is conducting a usability test on the company's new e-commerce Web site. Which step should he include in the testing process? Demonstrate the first few tasks to participants to get them started. Provide a list of tasks to participants with no indication of how to perform them. Include design team members to get some more informed feedback. Lead participants through the steps of the test.
answer
Provide a list of tasks to participants with no indication of how to perform them.
question
Dimitri has been asked to conduct a Web usability test for his company's e-commerce site. How can Dimitri collect results from the test to ensure that he elicits honest feedback from the participants? Create the usability test in multiple-choice format so it is easy to score. Analyze statistics from Web log files to see what test subjects did at the site. Interview participants after the test and ask them for observations. Watch test participants during the test and take notes on their actions.
answer
Interview participants after the test and ask them for observations.
question
Thom's new company is trying to establish a brand and has just commissioned the development of its first Web site. Which of the following is a way that the company can help strengthen its brand on the new Web site? Including rich media ads on all pages of the site Requiring the use of the trademark symbol whenever the company's name, logo or products are mentioned on the site Placing the company logo on only the home page Making each page of the site look different to create a fresh and new image for site users
answer
Requiring the use of the trademark symbol whenever the company's name, logo or products are mentioned on the site
question
Nevine is interviewing the participants of a Web site usability test after they complete the test. Which of the following is an example of a good question she can ask to elicit constructive feedback? How many other Web sites have you visited? Should the site use JavaScript or DHTML to add interactivity? Which product are you most likely to purchase? Can you recall the site's major elements?
answer
Can you recall the site's major elements?
question
Deion is the project manager for a Web development team that is creating a Web site for a local community college. He has identified all the tasks required to achieve the project goals, all the people who will perform those tasks, and all the resources that will be required. Which project phase has Deion just completed? The planning phase The controlling phase The initiating phase The executing phase
answer
The planning phase
question
Because your site is available to anyone with a browser, it is difficult to determine your audience on the Web. With this in mind, you should: ensure that your site has an abundance of auditory content. ensure that your site is easily accessible by considering all users. ensure that your site is designed for the latest technologies. ensure that your site has an abundance of visual content.
answer
ensure that your site is easily accessible by considering all users
question
You have determined the audience for your Web site, and you have created a strategy for your Web business and tactics to achieve that strategy. Now, it is time to create specifications to achieve your site's goals. Content specifications indicate what? The general look and feel of the site, including the fonts, colors and images that will be used The general types of information and topics that the site will include The way that the site will be structured and ways that users will navigate it The activities that the site should be able to perform
answer
The general types of information and topics that the site will include
