Sports Management CH 1-4 – Flashcards
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Who founded the National league of professional baseball players
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William Hulbert
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Modern Olympic games were held where?
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Athens
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Sports management originated in thoroughbred racing how
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Jockey clubs
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architect of the professional golf tournament
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Fred Corcoran
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University with first sports management academic program
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Ohio University
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First sport to use sport management principles in the US
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Harness racing
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Year were the first modern Olympic games held?
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1896
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Baseball industry professional was involved with the initial discussions of developing sport management as an academic field?
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Walter O'Malley
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Fred Corcoran convinced cities to host golf tournaments by telling them the benefits of
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golfers spending money on hotels and restaurants
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Well known originator of the modern Olympics
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Pierre de Coubertin
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Thoroughbred horse racing in the mid-eighteen century ...
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Existed primarily for the entertainment of wealthy club members
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Birthplace of modern sport and sport management
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England
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___ is defined as a management theory focusing on the behavior and motivation of people in the workplace
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Human relations movement
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Current management theory stresses the concepts of employee involvement, employee empowerment, and ___
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managers' concern with the human component of employees
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Most important asset in an orginazition
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people
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Appropriate title of a manager in a sports origination
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Athletic director, health club manager, and coach
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Process that involves assigning responsibility and accountability for results to employees is
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delegation
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involves measuring and ensuring progress toward organizational objectives
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evaluating
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two types of leaders
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formal and informal
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Marketers job is to
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create demand
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group of consumers to whom a product is marketed is
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target market
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earliest evolutionary change in sports broadcasting from factual to sports entertainment was
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ABC's Monday Night Football
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Roone Arledge did not do
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significant progressions in the way sport marketers research the demands of the fan.
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Mark McCormack's sports marketing agency, IMG, began through which sport
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golf
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Nike did not have huge success in 1972 with
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league sponsorships
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Emphasis on product extensions and the development of team sport promotional strategy can be attributed to who
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Bill Veeck
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Bill Veeck believed that fans can to the ballpark to
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be entertained
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In 1992 the San Jose Sharks utilized ___ in heavily traveled areas to gain information about fans reaction to the new unis and logo
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"pass-by" interviews
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The controllable variables the company puts together to satisfy a target group are referred to as the
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marketing mix
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Because a sport marketer has very little control over their core product it has led entrepreneurs like Bill Veeck to focus on
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product extensions
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____ is not a function of promotion
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pricing research
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NFL's current TV contract calls for the league to be paid
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4.95 billion
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total spending on sports industry in 2012
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435 billion
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The concept of ____ is probably the best single measure of an industry's impact
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value added
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In a basic sense, the financial success of an organization is ultimately dependent on
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profits
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anything an organization can use to generate future revenues
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assets
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What is not publicly traded sport company
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University of North Dame Athletic Department
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Major American league sport with no rival league since WWII
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Baseball
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Not an example of a financial mechanism for altering competitive balance
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"reverse-order" draft.
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Leagues such as the NFL NBA and MLB all maintain "credit facilities" because
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the leagues can borrow less expensively than can individual teams.
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Highest credit rating
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NFL
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Term given to the amount of their own money owners have invested in the firm
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Equity
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Stadium construction projects are often financed with
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Bonds
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Under the law of agency, the principal owes the agent certain duties. Which is not a duty owed to the agent by the principal
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To negotiate a written contract with the agent
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Under the law of agency, the agent owes the principal fiduciary duties, which is not a fiduciary duty owed to the principal by the agent
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The duty to compensate or reimburse
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Vicarious liability is
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A tort that allows a plaintiff to sue a superior for the negligent acts of a subordinate
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An athlete challenging a drug test on the grounds that it is unreasonable search and seizure would attempt to prove to a court that
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taking the athlete's urine or blood may constitute a seizure and the testing may constitute a search
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Collective bargaining agreement
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Contract between players and the owners in professional sport
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What area of law has left an indelible mark on the structure and nature of labor relations in professional sport leagues.
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Antitrust law
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PGA Tour vs Martin (2001)
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American with Disabilities Act
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What is not a form of discrimination prohibited under Title VII of the Civil Rights Act of 1964.
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Sexual orientation discrimination
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What is not a way in which labor relations in professional sports are different from those in other industries
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Management in professional sports opposes unions much more strongly than employers in other industries.
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What is not a defense available to an employer to justify a disparity in pay?
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A difference in gender
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____ is concerned with values guiding behavior
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Morality
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Few areas of sport management present managers with more difficulty than
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Ethical dilemmas
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___ are probably the most visible statements of ethical philosophy and beliefs for a company, business, or organization
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Codes of conduct
