Event Industry Final Exam Review – Flashcards
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"Communities of practice" not built during a meeting/gathering?
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o Off-Site Venues
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A display of products and/or services is an:
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o Exhibition or exposition
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An event, not open to the public, where suppliers present goods to business buyers is a(n):
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o Trade show
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Involves a group of advanced students who study under an expert or professional?
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o Seminar
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Which of the following is the main reason why people to go to a seminar or convention?
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o To renew acquaintances
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The industry encompassing meetings, conventions, expositions, and incentives contributed more than $82.8 billion to the U.S. economy, making it the twenty-second largest contributor to the gross domestic product of the United States. TRUE OR FALSE?
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o True
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Not a type of transportation?
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o Natural
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What is the definition of a meeting planner?
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o those people who plan an organize gatherings
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Not one of the seven major divisions of the hospitality industry?
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o Meetings
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Not a type of meeting planner?
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o Marketing
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During the AIBTM video, it was mentioned that data collection is no longer a necessity for planning meetings. TRUE OR FALSE?
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o False
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During the AIBTM video, which representative first said that we are living in a transformational age, and that we are learning as we go along?
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o The PCMA Rep
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During the AIBTM meeting, which representative said that generational differences are a big deal in how the industry will change?
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o The AIBTM Rep
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During the AIBTM video, the educator mentioned that which organization has taking some major steps to go into crisis management, especially with regard to ethical concerns?
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o CIC
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From the AIBTM video, the PCMA speaker mentioned that legacies are created from:
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o Events
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Which group holds the most meetings?
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o Corporations
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The major difference between associations and corporate gatherings is:
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o Associations rarely revisit the same destination two years in a row
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The APEX definition of a symposium is:
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o Meeting of a number of experts in a particular field, at which papers are presented and discussed by specialists on particular subjects with a view to making recommendations concerning the problems under discussion.
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What is the goal of APEX?
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o Allow planners to speak the same language
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Which of the following is one type of corporate gathering?
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o Board Meeting, management meeting and training meeting
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Organizations of persons having a common interest, such as professional, industry, education, scientific, or social, are:
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o Associations
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Conventions can be held anywhere there is space. TRUE OR FALSE?
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o True
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What is true about meetings and gatherings for associations?
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o Associations are concerned about price and the attractiveness of the destination
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What is the meaning of APEX?
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o Accepted Practice Exchange
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A DMO is supported by:
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o Transient room tax, private memberships and government budget allocations
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The majority of DMOs in 2005 were:
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o Independent non-profit organizations
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What is true about DMOs?
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o DMOs work with both large and small group meetings.
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In the United States, if a DMO is involved with a meeting, all pricing discussions must take place between:
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o The meeting manager and the prospective property
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Meeting planners can both access their organizations' post-convention history and receive reports via DMAI's Meeting Information Network (MINT) database. TRUE OR FALSE?
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o True
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DMOs keep track of what information concerning hotels?
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o Room counts, other meetings coming to the area and hotel meeting space data
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The DMO's primary responsibility is to:
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o To sell a destination
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In order to represent all of their members, DMOs use a _________ process.
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o Leads
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In the United States, federal antitrust laws prohibit DMOs from discussing pricing policies with hotels under consideration. TRUE OR FALSE?
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o True
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DMOs do not _______ to meeting professionals
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o Security for the event
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What types of hotels provide extensive & flexible space to accommodate exhibits, general sessions, breakout rooms & small meetings?
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o Full service
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The complete meeting package offered in a conference center would include the following: guest rooms, meeting space & services, refreshments & 2-3 meals. TRUE OR FALSE?
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o True
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What is an Ancillary Conference Center?
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o Conference center connected to a hotel or larger complex
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Corporate facility
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o Built for corporations in-house use and can be rented to outside organizations if available
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Non-residential facility
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o full service facility but has no guest rooms but partners with a local hotel
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Residential facility
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o Full service, complete with hosting seminars, training etc
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Resort
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o Full service meeting facility with recreational activities
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University
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o Located on a campus usually use classrooms and dorms
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What does a convention center not have?
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o Sleeping rooms
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What does this define? Function areas located close to exhibit area and flexible to accommodate event agenda, how does the facility price space services and what labor costs/cleanup fees.
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o choosing a convention center to host your event
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If the room is rectangular, put presenter on the short side of the room? TRUE OR FALSE
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o False
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Most conventions centers are owned by?
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o Government entities
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For the most part, ____________ are small, well-appointed facilities specifically designed to enhance classroom-style learning.
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o Conference Centers
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A utilitarian space designed more for its ability to withstand the abuse of heavy tradeshow traffic than for its beauty is called a(n):
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o Exhibition hall
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Mergers & acquisitions can make contracting ahead of time a complicated process if a hotel changes hands. TRUE OR FALSE?
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o True
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Usually has the biggest effect on attendance?
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o Location
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Where did trade shows begin?
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o Europe
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The standard booth for most trade show floor plans in the United States are based on a 12-foot by 12-foot grid or an 8-foot by 12-foot grid. TRUE OR FALSE?
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o False
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Which booth type is made up of four or more standard booths back to back with aisles on three sides?
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o Peninsula
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Trade shows are ideal for introducing new products or concepts. TRUE OR FALSE?
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o True
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________________ are created by grouping standard booths together into blocks of four, nine, or larger configurations. They have aisles on four sides and can be an excellent format for a medium-size company.
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o Island Booths
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What is the typical business to business event?
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o Trade show
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Pop-up displays are over $5,000 at the most basic level. TRUE OR FALSE?
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o False
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What is the largest exhibition facility in the United States today?
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o McCormick Place
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In the 1800's, The Crystal Palace in New York was opened for the "Great Industrial Exhibition of All Nations" featuring 13,000 exhibits from all over the world and attracted more than six million attendees. TRUE OR FALSE?
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o False
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The General Service Contractor is hired by the owner of the company that is in the show to handle the general duties necessary to produce the Show on site. TRUE OR FALSE?
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o True
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What is an exhibition appointed contractor?
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o The company that is appointed by the exhibitor
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The term "drayage" refers to:
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o Price paid for having trucks transport products, managing the flow of trucks coming in and out and overseeing the storage of crates and boxes during the show
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The process for hiring service contractors is through a GSC. TRUE OR FALSE?
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o False
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Disassembling booths and packing them into crates and onto trucks is called:
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o Teardown/strike
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A dray is technically an early tractor that was used to haul trash. TRUE OR FALSE?
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o False
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Transportation of materials, booths, exhibits, and so on along with their temporary storage in the host city is:
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o Drayage & warehousing
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Specialty service contractors deal with a specific area of show production while the GSC tends to be broad and generic. TRUE OR FALSE?
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o True
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What is not associated with service contractors ?
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o Supervising exhibitors
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What does EDPA stand for?
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o Exhibit Display Producers Association
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National sales meetings, training meetings, product introductions, and dealer/customer meetings are all examples of what type of meeting?
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o Corporate programs
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Not one of the basic steps in the business process before a DMC is hired.
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o Developing a proposal without the budget
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Incentive-based meetings and events are organized to give incentives for prospective clients to use the DMC's services. TRUE OR FALSE
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o False
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Not an example of a corporate meeting.
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o Political convention
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Locating a DMC does not require?
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o extensive capital
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What is not a segment of the DMC Signature Events?
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o Associate, incentive European and pharmaceutical and corporate
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A DMC's suppliers are?
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o Are an extension/partner of the DMC in delivering the program
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DMC management companies are hired by meeting planners to _________ to important corporate and association gatherings.
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o Provide local knowledge and expertise, provide experience and resources and provide creative design
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DMCs must be legally insured for business liability as well as workers' compensation and automobile insurance. TRUE OR FALSE?
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o True
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Communicating directly with the target customer for an event that will generate a response is:
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o Direct Marketing
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A Special Event is defined as a recurring event staged for the purpose of attracting as large an audience as possible. TRUE OR FALSE?
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o False
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An example of a hallmark event is:
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o The Olympics
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Semiformal weddings are most common for second marriages. TRUE OR FALSE?
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o False
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In order to keep visitors in the Disneyland park at night, Walt Disney designed a "Special Event" called the Main Street Electric Parade. TRUE OR FALSE
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o True
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A statement that clearly defines the who, what, when, where, and why of an event is a:
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o Vision Statement
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Orchestrating a special event takes what kid of certification?
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o A CMP certification
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According to the text, cities in the Rocky Mountains need to make their profits with special events during the ski season when the most visitors are there. TRUE OR FALSE?
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o False
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Usually 16-ft buffet is considered adequate for up to 100-200 guests if double sided. TRUE OR FALSE?
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o True
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A religion that host weddings outside or in a large ballroom under a Canopy or Mundup.
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o Hindu
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Program planning, especially for association meetings, needs to begin only weeks before the actual event. TRUE OR FALSE?
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o False
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Qualitative data is collected through interviews and is considered hard data. TRUE OR FALSE?
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o False
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When should the site selection process begin?
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o After the meeting objectives are developed
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Not considered indirect cost?
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o Attendee related cost
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It is common to distribute the entire ESG to all of your suppliers? TRUE OR FALSE?
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o False
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FAM trips must be carefully designed so that there is no sense of impropriety in the choosing of the family. TRUE OR FALSE?
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o False
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Strategic planning needs to be completed before logistical planning? TRUE OR FALSE?
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o True
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Which of the following program formats is a lecture and/or dialogue, usually involving a small group of participants (10-50), led by specialist who meet to share observances or experiences on a particular subject.
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o Seminar
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The goal of APEX is to facilitate the seamless transfer of data between planners & suppliers to avoid duplicate data entry & enhance efficiency for all parties. TRUE OR FALSE?
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o True
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Which of the following individuals does not need to know the goals & objectives of the event?
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o Human Resources Director
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High-quality, expensive liquors such as Crown Royal or Hanger One Vodka are known as
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o Premium Brand
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Food function consists only of bread or pastry, and juice and/or coffee?
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o Continental Breakfast
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The kitchen will always prepare 8% overage for food functions. TRUE OR FALSE?
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o False
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One bar or bartender per every 100 guests is standard and recommended? TRUE OR FALSE?
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o True
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What is the name of the training for beverage service issued by the National Restaurant Association
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o ServSafe Alcohol Training
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How many hors d'oeuvres will a guest that is a light eater consume during a reception that is less than two hours with dinner following?
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o 3 to 4 pieces
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What is a well brand?
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o House Liquor
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According to the food consumptions guidelines in this chapter, a light eater will eat 8 + hors d'oeuveres in a 2-hour reception with dinner following? TRUE OR FALSE?
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o False
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What is a plated buffet?
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o Preplated food on a buffet table, which guests pick up
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What is hand service?
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o Seated guests are served by a server wearing white gloves.
