Ch. 14 Business practice test – Flashcards
Unlock all answers in this set
Unlock answersquestion
____ the primary focus of social media
answer
people are
question
the most cited reason for using social media is
answer
to stay in touch with family and friends
question
David has been referred to as a "digital native". This designation is given to anyone
answer
under the age of 32
question
Nancy, an adult, uses Facebook to message friends in Europe and shares pictures with them via Instagram making her one of the approximately _____ of online US adults who use social media.
answer
69%
question
Calvin's business would like to use social media for marketing purposes. Which of the following is true about marketing messages on social media?
answer
social media marketing messages are not like traditional marketing messages
question
when businesses sell to ____ they frequently use webinars and online informational promotional materials
answer
other businesses
question
the public relations officer for GHJ Corp. is writing a _____, which is a website that allows the company to share information about products or services
answer
blog
question
Derrick is creating a digital audio file for people to listen to or watch online on tablets, computers, MP3 players, or smartphones that explains how to install his company's vehicle theft-guards. He will use which of the following media sharing sites to do this?
answer
podcast
question
Joyce wants to put the video she made about her company on an internet site where it will most likely be availble for the largest audience. She has chosen to put it on _____ which is the largest video site on the internet.
answer
youtube
question
a podcast is a
answer
digital audio or video file
question
a ____ is like a radio show that can be distributed through the web
answer
podcast
question
nancy wants discounts to events, services, and activities in her area so she subscribes to Groupon which is a ____
answer
social media site
question
jeff is considering buying a tool from eBay. Before he does, he reads the consumer opinions about the seller because he is one of the _____ percent of consumers who trust online consumer opinions
answer
70
question
Thelma, a professional woman, is starting her own business and would like to network with other professionals. The best social network site for this would be
answer
LinkedIn
question
timothy would like to establish a strong online presence so he will utilize social networking sites to do so. Which of the following is not one of the top four social networking sites used by business?
answer
pinterest
question
tricycles, Inc. has opened a ____, an interactive community bulletin board, to permit users of adult-sized tricycles to share their experiences, improvements made to the company's model, and other information in a discussion format.
answer
forum
question
when a business uses a website to solicit ideas for a new products or services from customers it is _____
answer
crowdsourcing
question
maria, a business professional, can't decide which social networking site she should use to promote herself and her solo law practice. She has decided to use LinkedIn because it _____
answer
is for professionals
question
Barney and Betty are public relations staff members for Big Rock Mining which would like to begin mining operations near the outskirts of a small city. In order to incur the favor of the community, Barney and Betty are creating a social media plan. The objectives of this plan should be all of the following except
answer
vague
question
Before Barney and Betty begin to build their social media plan for Big Rock Mining they should
answer
listen to determine opportunties
question
_____ gather(s) quantitative statistics on unique visitors, number of views, and ratio of visitors to posted comments to the individual owning the site can know how to improve the site, and gather other useful information
answer
blogs
question
____ provides quantitative measurements in terms of the number of fans and likes.
answer
facebook
question
Key performance indicators are quantitative measurements used to
answer
measure and define the progress of an organization toward achieving its social media objectives
question
To start an e-business, Carrie will need computers and software, which belong to the ___ specialized e-business resource category.
answer
material
question
Resources for an e-business include human, material, informational, and financial with specializations in each of these areas. Web masters and programmers belong to which specialized e-business resource classification?
answer
human
question
Investors in e-businesses provide ___ resources.
answer
financial
question
____ is the use of labor in a foreign country to provide services for the company, such as providing technical assistance to customers.
answer
outsourcing
question
Myrtles Turtles provided free overnight shipping to customers who ordered online but has recently discontinued free shipping in an effort to increase profits by
answer
decreasing expenses
question
Terry's e-business sells bicycle tires to the public. It also has a blog which accepts third-party advertising, an e-magazine to which it sells subscriptions, and makes referrals to brick and mortar businesses for bicycle repairs and receives commission for the referrals. Which of these activities would be considered a revenue stream?
answer
advertising, subscription fees, sales of products
question
Thurston looks at electronic equipment on the Best Buy website but goes to the store to look at the physical item and buy it. This demonstrates what aspect of e-business?
answer
a firm's website may lead to increased sales in its physical stores
question
Online auction sites like eBay have a primary revenue stream derived from
answer
fees charged for selling products on the site
question
Many businesses create websites to provide information to customers who would otherwise call the company offices to speak to a customer-service representative in an effort to increase profit by
answer
reducing expenses
question
Many banks encourage customers to "go paperless" and conduct the majority of their transactions with the company via its website. Companies benefit from customers substituting paper transactions and statements for electronic by
answer
decreasing expenses
question
The best definition of a business model is that, as applied to business, it represent.
answer
group of common characteristics and behaviors
question
William is opening a hamburger restaurant that he has determined will be similar to McDonald's and Burger King by offering about the same products and needing about the same type of employees. His plan includes using the similar ____ because it has been tried and found to be successful.
answer
business model
question
Danny's Dairy uses an e-commerce software program that permits stores to enter their own orders for auto parts on its website. Danny's Dairy uses a ____ business model.
answer
B2B
question
Terry's Taxes provides tax preparation services to tax preparers who send their information to Terry's online, pay for the services online, and receive their assistance online. This is most likely a ___ model.
answer
B2B
question
Terry's Tax Service provides tax preparation services to tax preparers who send their information to Terry's online, pay for the services online, and receive their assistance online. This B2B model focuses on
answer
facilitating sales transactions between businesses
question
Forest Flowers in Washington State publishes a catalog but also has a website that utilizes e-commerce software to permit customers to enter their own orders for seeds and bulbs that are delivered within three days of the order being placed and paid for. This is a ___ model.
answer
B2C
question
Online firms like Zappos.com take a B2C business model approach and
answer
try to build a long-term relationships with their customers
question
Zulily.com, an online B2C clothing business, uses data about buying preferences and customer profiles to do all of the following except
answer
offer lower prices
question
A(n) ___ e-business model performs e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges.
answer
brokerage
question
Lee Sin lives in China and uses the Web, which makes him one of the currently estimated ____ people in the world using the Web.
answer
3 billion
question
With 3 billion Internet users in the world, what percentage of these users are American?
answer
10
question
E-business is affected by many internal forces. Which of the following is not an internal force affecting e-business?
answer
the economy
question
Many websites use ___ to track users' movements and clicks on the Internet without the user being aware that they are being monitored.
answer
cookies
question
A maleficent software designed to infiltrate a computer without the user's consent is known as
answer
malware
question
Total Business Training provides training workshops for businesses selling to other businesses through the Internet. Due to the type of training it provides, it most likely provides training via
answer
webinars
question
Kerry's Internet Consulting (KIC) business provides corporate clients information, data analysis, and answers on its KIC website. This consulting company is using a ___ model.
answer
B2B
question
Target Stores' online site focuses on consumer business which indicates that it uses a ___ model.
answer
B2C
question
Rebecca handwrites thank you notes to customers of her real estate business and makes welcome baskets which she personally delivers to every new home buyer she represents once they move into their new home. She also sends birthday cards and Christmas cards to the sellers and the buyers. She is willing to invest time and money in attracting and retaining customers because she knows that
answer
one loyal customer's repeated purchases for life will be well worth the expense
question
E-businesses are affected by both internal and external forces. Some of the eternal forces affecting e-businesses include all of the following except
answer
available financing
question
Joseph is trying to explain "social media" to his grandfather. His grandfather asks for a definition of "social media." Joseph correctly answers that
answer
there are many definitions of "social media"
question
Marek is trying to determine when pictures he has were taken. He knows that he had them posted to his personal website before Facebook and Twitter were created. The pictures were most likely taken
answer
in the early 1990s or before
question
A _______ is defined as a social network based on the relationships among people.
answer
social media community
question
Tracy wants to use the social media that most businesses use to connect and communicate with other businesses rather than with customers for his new e-business. To do this he will most likely use
answer
webinars
question
Many social media sites have adopted consumer ratings to permit businesses and individuals to judge the popularity of their site and the items they post. Which of the following companies was one of the early adopters of consumer ratings?
answer
amazon
question
____ permit members of the community to be the editors and gatekeepers of the site content.
answer
wikis
question
Individuals who were born after 1980 and are tech savvy, digital natives are known as
answer
millennials
question
Python is a software that is commonly utilized to create computer games. The Python company maintains a website where users can share information and contribute content. One benefit of this website is that all members of the community are editors and gatekeepers which ensures that the content is correct and updated. This webpage is especially helpful for new users of Python who are learning how to create computer games using the software. This website is an example of a(n):
answer
wiki
question
____ can be most closely associated with "outsourcing tasks."
answer
crowdsourcing
question
The last step in building a social media plan is
answer
implement and integrate the plan
question
The most popular objectives for a social media plan for most companies include all except
answer
increasing profitability
question
____ is the first step in building a social media plan.
answer
listening to determine opportunities
question
Katy Perry is reported by Advertising Age as being Twitter's most popular individual with more than 62 million followers. The number of followers for anyone on Twitter would be considered a _______ social media measurement tool.
answer
quantitative
question
Reading online forums and blogs and listening to podcasts are ___ activities.
answer
spectator
question
Social media measurement tools provide ___ measurements.
answer
quantitative
question
Sentiment analysis measurements are used to test customer satisfaction by many businesses. Which of the following is not a sentiment analysis measurement?
answer
number of website visitors
question
_____ is the organized effort of individuals to produce and sell, for a profit, the products and services that satisfy society's needs through the facilities available on the Internet.
answer
e-business
question
Secondary objectives of social media planning objectives include
answer
improving search engine ranking and increasing website traffic
question
When building a social media plan, a company develops ____ that describes a typical customer in terms of age, income, gender, and ethnicity.
answer
a customer profile
question
The search for the right social media tool(s) usually begins with
answer
the company's social media objectives
question
A social media plan is different from traditional advertising campaigns because
answer
it doesn't necessarily have a start and stop date
question
Companies often integrate online promotions with ___ by doing such things as adding a Twitter icon at the end of a television commercial so potential consumers can access Twitter for more information.
answer
more traditional or offline promotions
question
A key performance indicator a business may use to determine the success of its social media plan may be
answer
the number of followers on twitter
question
____ is a measurement that uses technology to detect the moods, attitudes, or emotions of people who experience a social media activity.
answer
sentiment analysis
question
A basic assumption that a business should make when designing a social media plan is
answer
social media is not free and can be quite expensive
question
Social media activities should be reviewed and the results compared against
answer
predetermined benchmarks
question
In an effort to reduce the cost of specialized resources that are used in e-business, many firms have turned to
answer
outsourcing