bcomm 4-6 – Flashcards
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The three primary steps involved in preparing a business message are
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planning, writing, and completing
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The primary audience for your message consists of
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the key decision makers in the audience.
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Forecasting your audience's probable reaction to your message is
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vital, because potential audience reaction affects message organization.
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A good way to test the thoroughness of your business message is to check it for
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the who, what, when, where, why, and how.
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In general, traditional business messages rely
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primarily on text, with occasional support from graphical elements. (such as charts and diagrams)
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A key advantage of oral communication is
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the opportunity to get immediate feedback.
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In business communication, good etiquette
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indicates respect for the audience and minimizes negative emotional reaction.
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When you are criticizing or correcting, it is best to
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focus on what the audience members can do to improve.
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euphemism
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a milder term for one with negative connotations.
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Plain language is a style of writing
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designed to make information more understandable to the audience.
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In business messages, errors in grammar and usage
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cause you to lose credibility with your audience.
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When you need to revise a long, complex document
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try to put your draft aside for a couple of days before you start.
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Skilled business writers
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vary the length of their sentences to maintain reader interest and convey information effectively
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Informative headings and subheadings
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guide readers to think a certain way about the topics covered.
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For effective document design, you should
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balance the space devoted to text, artwork, and white space.
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revision process
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focus your attention on content, organization, style, and tone.
