4 phases of pr conflict cycle – Flashcards

Proactive Phase, Strategic Phase, Reactive Phase, and Recovery Phase

Monitoring media for emerging issues, Includes activities and thought processes that can prevent conflcts

The organization makes behavioral changes or creates strategic plans for ways to address emerging issues

Issue Management

"an issue is identified as needing concerted action by PR professionals,Includes Risk Communication, Conflict positioning strategies, and the development of a crisis management plan."

dangers or threats to people or organizations are conveyed to forestall personal injury, health problems, and environmental damage.

Environmental scanning and issues tracking which lead to Issues management and a crisis plan.

enable the organization to position itself favorably in anticipation of actions such as litigation, boycott, adverse legislation, elections, or similar events that will play out in “the court of public opinionâ€

Used to be prepared for the worst outcome that an issue that resists risk communication efforts and becomes a conflict of crisis proportions

react to events as they unfold in the external communication environment.

Crisis Communication, Conflict Resolution techniques - when not out of control, and Litigation Public Relations

Includes Crisis management plan an efforts to meet the needs of publics

USed to bring a heated conflict to a resolution.

Employes communication strategies and publicity efforts in support of legal actions or trials.

employing strategies either to bolster or repair its reputation in the eyes of the Key Public

image restoration strategies can help, provided that they include genuine change by the organization.

"Risks voluntarily taken tend to be accepted. Smokers have more control over their health situation, for example, than airline passengers do over their safety.The more complex a situation, the higher the perception of risk. Dangers associated with disposal of radioactive waste is more difficult to understand than the dangers of cigarette smoking."The severity of consequences affects risk perceptions. There is a difference between having a stomachache and getting cancer"

"Begin early and initiate a dialogue with publics that might be affected. Do not wait until the opposition marshals its forces.Actively solicit and identify peoples concerns. Informal discussions, surveys, interviews, and focus groups are effective in evaluating issues and identifying outrage factors."

"Recognize the public as a legitimate partner in the process. Engage interested groups in two-way communication and involve key opinion leaders.Address issues of concern, even if they do not directly pertain to the situation.Anticipate and prepare for hostility. To defuse a situation, use a conflict resolution approach. Identify areas of agreement and work toward common ground."

"Understand the needs of the news media. Provide accurate, timely information and respond promptly to requests.Always be honest, even when it hurts."