Ch. 8 Multiple Choice – Flashcards
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            Penn press newspapers
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        -First to have crime reporters  -Shifted economic base away from political sphere  -Would print any ad  -Considered consumer news  -Promoted literacy  -Empowered public about government affairs  -Started wire services to relay news around the country and the world
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            Which of the following eras of journalism best represents the historical arrival of newspapers as a mass medium?
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        Penny Press Era
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            Yellow journalism is
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        A type of journalism that emphasized exciting human interests stories, crime news, large headlines and more readable copy. May often make up things for headlines.
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            What were the two significant features of yellow journalism?
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        Sensationalism (Dramatic stories)  Investigative
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            The two publishers most associated started to develop in the nineteenth century mainly because newspapers.
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        Joseph Pulitzer (New York World)  William Hearst (New York Journal)
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            Select the correct historical order among the following major eras in journalism history.
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        1. Colonial/Partisan Press  2. Penny Press Era  3. Yellow Journalism Era  4. Modern Journalism
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            Name the publication most closely associated with the rise of modern journalism.
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        The New York Times
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            Objective journalism as championed by Adolph Ochs and the New York Times was particularly good at
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        Downplaying sensational stories and favoring the documentation of major events/issues
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            What spawned the rise of interpretive journalism in the 1930s and 1940s
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        It was used as a way to address the new deal years, the rise of modern scientific technology, the increasing interdependence of economics groups at home and the shrinking of the world into one vast arena for power politics
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            Besides providing community calendars and meeting notices, ___ newspapers mostly carry articles on local schools, social events, town government, property crimes and zoning issues.
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        Local
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            Which of the following are specific groups of readers targeted by specialized newspapers?
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        African Americans (Freedom's Journal; gave voice to anti-slavery societies) Spanish-language (Ignored until 1960s, now vital to marketing and publicity campaigns) Asian Americans (The World Journal: serves Chinese immigrants nationwide) Native Americans (Begun with Cherokee Phoenix to help educate tribes about own heritage)
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            The newshole
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        35-50% Space reserved for news, the remaining space is devoted to advertising
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            Advertising revenue, the lifeblood of newspaper operations
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        Has fallen dramatically in the last few years with internet ad sales unable to fill the gap
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            Which of the following is a way that online journalism is redefining news?
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        -Speeds up news cycle  -Nontraditional sources shape news stories  -Reduced standards for journalistic accuracy?
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            Which statement(s) is/are true about the relationship between blogging and traditional newspaper news?
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        Bloggers: Mostly amateurs, rely on anon sources, post news items immediately, keep stories alive longer than newspapers, do not have to worry about staff or earning advertising revenue    Newspaper: Ad based, commercial system depends on retaining circulation, sell trust, economic structure invested in integrity and accuracy, when journalists delay story it is to avoid error, journalists tend to shun anon sources and they usually require more than one source to verify story.
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            Worried about the shaky financial underpinnings of print journalism, some have suggested new business models, including
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        -Former print reportes start online newspapers  -Having wealthy universities buy and support newspapers  -Having wealthy Internet companies expand into the news business  -Having newspapers operate as nonprofits that run on tax-deductible contributions
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            Which is NOT one of the critiques against objective news stories?
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        The critiques are:  -Impossible to achieve (Journalism is NOT a science but a literary practice)  -Always bias (even if reporter is unaware)  -Doesn't offer much diversity in the presentation of news  -Isn't always the best way to engage with readers
