Chapter 14: Social Judgement Theory – Flashcards
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Ideas that fall into the latitude of noncommitment are always about issues that a person tends to view negatively
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False
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As Alyssa becomes more and more ego-involved on the issue of peer mentoring, what will happen to her latitudes?
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The latitude of acceptance will shrink, but the latitude of rejection will grow.
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Social judgment theory attempts to describe the mental processes that take place in persuasion. According to the theory, these mental processes are:
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Automatic
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You're trying to convince your roommate to start recycling old papers and pop cans. When your roommate rejects your pro-recycling messages, you decide to take a different approach, using messages that fall in your roommate's latitude of acceptance. Why might this be a bad idea?
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Your roommate will perceive your messages as too similar to the anchor point and experience the assimilation effect.
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Paul hears several people on campus speaking passionately about how wonderful Logan would be if he was elected president of the student senate. Paul's own feelings are lukewarm toward him, but he votes for Logan because he thinks most other students favor him. But he's wrong; most other students are skeptical of Logan, too. Paul cast his vote based on:
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Pluralistic ignorance
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_________ is a perceptual error that happens when a persuasive message falls within a person's latitude of rejection.
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Contrast effect
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High ego-involvement generally signals that a person's anchor point on that issue may:
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Be located toward a far end of the scale
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Which of the following is a good synonym for ego-involvement?
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Personal importance
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On an opinion survey, you respond to one statement with the option "undecided/no opinion." This statement probably falls in your:
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Latitude of non-commitment
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When someone experiences the boomerang effect, they:
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Move their anchor point away from the position of the persuasive message
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As compared to other leading theories of persuasion, social judgment theory has generated:
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Less research
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When you are ego-involved on an issue, you are likely to:
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Join a group that shares your stand on the issue
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One critique of social judgment theory is that the theory is not practically useful.
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False
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The contrast effect, a perceptual distortion that leads to polarization, usually occurs when a message falls within the latitude of acceptance.
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False
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According to the theory, you can predict the outcome of persuasion based on knowledge of a person's latitudes and the distance between the anchor point and the message.
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True
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Bochner and Insko's sleep study demonstrated that high-credibility speakers:
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Shrink the latitude of rejection
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Callie receives a brochure in the mail from a group opposing a tax increase. When she reads it, she first considers the distance between her own opinion and the message contained in the brochure. According to social judgment theory, what will happen next?
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Callie will move her anchor point in response to the message in the brochure
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When a person hears a persuasive message, the anchor point represents the position on the issue held by the speaker.
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False
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According to social judgment theory, if you only have one shot at a persuasive attempt, you should target your message:
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In the latitude of noncommitment
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In social judgment theory, the word judgment refers to the judging of:
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Messages
