ICDC College-BMA-259_Unit-14

Represents the way a company can revise or propose a new marketing strategy.

Selling more of what the company currently has to the current market. This involves eliminating competitors' market share and sticking with what has already been developed.

This is developing new products for the current market. It builds on the established customer base and simply offers them new things to purchase.

This involves selling the existing products to new markets. This may involve some change of the current product to make it attractive to other markets.

This involves making new products for new markets and not building on anything currently in place.

One of the four Ps of the marketing process. Any marketing plan is in existence because of a product that the company is offering for purchase. This comes first because the product must be designed prior to the development of a full marketing campaign.

One of the four Ps of the marketing process. This can mean the difference between success and failure. Understanding what the market will accept and what will mean the difference between financial gain or loss is the focus of this part of the marketing process.

One of the four Ps of the marketing process. This is the stage that refers to shipping, distribution, distribution channels, availability, and anything else related to the distribution of the product.

One of the four Ps of the marketing process. This is the advertising end of the marketing strategy in which the company sells the idea of the product to consumers through advertisements, which it hopes will then promote an actual sale at the cash register.

The management process through which goods and services move from concept to the customer. Creates awareness and helps pull in new customers and create relationships.

A one-way delivery of information that is persuasive in nature and intends to promote a product, service, or ideal.

Represents multiple product lines owned by a company. Each product line has its own theme, and the company as a whole has multiple themes resulting in the mix.