exam: chap 6
Unlock all answers in this set
Unlock answersquestion
audience-centeredness
answer
keeping the audience foremost in mind at every step of speech preparation and presentation
question
egocentrism
answer
the tendency of people to be concerned above all with their own values, beliefs, and well-being
question
demographic audience analysis
answer
audience analysis that focuseson demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background
question
stereotyping
answer
creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike
question
situational audience analysis
answer
audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion
question
attitude
answer
a frame of mind in favor of or opposed to a person, policy, belief, or institution, etc
question
fixed-alternative questions
answer
questions that offer a fixed choice b/w 2 or more alternatives
question
scale questions
answer
questions that require responses at fixed intervals along a scale of answers
question
open-ended questions
answer
questions that allow respondents to answer however they want
question
why must a speaker be audience-centered?
answer
to gain the desired response from the listeners
question
what does it mean to say that people are egocentric? what implications does the egocentrism of audiences hold for you as a public speaker?
answer
they do not take into consideration other people's beliefs, values, or well-being. they might not give the response expected because they have prejudgments and do not consider what the speaker is trying to convey
question
what are 6 demographic traits of audiences discussed in this chapter? why is each important to audience analysis?
answer
1. age, 2. gender, 3. religion, 4.sexual orientation, 5. racial, ethnic, and cultural background, 6. group membership, they all affect the listeners frame of reference
question
what is situational audience analysis? what factors do you need to consider in situational audience analysis?
answer
audience factors that focus on situational factors, size, physical setting, disposition towards the topic: interest, knowledge, attitude, disposition towards the speaker, disposition towards the occasion
question
what are the 3 kinds of questions used in questionnaires? why is a good idea to use all 3 in the audience analysis?
answer
fixed-alternative, scale, open-ended. 2 things are done-1. elicited specific information about the audience, 2. probed more deeply into their attitudes toward the speech topic
question
what methods can you use to adapt your speech to your audience before the speech? during the speech?
answer
before: 1. assessing how your audience is likely to respond to what you say in your speech 2. adjusting what you say to make it as clear, appropriate, and convincing and possible. during: modify
