Graphic Design 2
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Contextualization
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The process of placing something within the interrelated systems of meaning that make up the world.
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Primary Research
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Gathering material that does not pre-exist, such as photography, drawing, and interviews.
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Secondary Research
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Gathering material that already exists, such as design work, color samples, written texts ect.
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Lateral Thinking
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A form of research were the emphasis is on indirect, creative forms of inquiry and thinking.
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Linear Reasoning
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A for of thinking that implies strategic thought process one in which step-by-step logic is employed.
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Abstraction
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An aesthetic concept meaning something that is drawn from the real but has been \"distilled\" to its barest minimum form, color, or tone, often removed from its original context.
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Documentation
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The recording in written, visual or aurual form of what is of interest.
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Non-representation
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The opposite of...
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Representation
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Something that looks like, resembles, or stands in for something else. In drawing this is also known as \"figurative.\" Since it deliberately attempts to mimic the ting drawn.
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Brainstorming
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A visual aid to thinking laterally and exploring a problem, usually be stating the problem in the center of a page and radiating spokes from the center for components of the problem. Each component separately with its own spokes, so that each point, thought or comment is recorded.
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Thumbnail
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Small, rough visual representation of the bigger picture of final outcome of a design.
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Didactic
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A pragmatic and unambiguous method of giving clear information.
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Metaphor
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Word or image that sets up associations; for example a \"piece of cake\" is a metaphor for easy.
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Poetic
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A style that is less clear, but more artistic, more open to interpretation.
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Rhetoric
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A style of arguing, persuading, or engaging in dialog. For a designer, it is a way of engaging the targeted audience.
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Semiotics
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A system that links objects, words, and images to meaning through signs and signifiers.
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Symbolism
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A way of representing an object or word through an image, sound or another word; for example. a crossed knife and fork on a road sign means cafe ahead.
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Element
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One small part of a composition, such as a point of line, an image, a letter, or a word.
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Line
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A continuous form of connection between two points.
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Negative Space
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The white or colored area around an element, e.g. a margin of a page
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Point
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A dot on a page such as a period.
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Positive Space
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A form, image, a or word printed or formed on the page.
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Composition
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The arrangement of elements or parts of design on the page.
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Gesalt psychology
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A theory that suggests that mind perceives and organizes holistically and finds patterns in that which appears to be unconnected.
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Ground
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The page, surface, or area in which the design will be placed.
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Law of Closure
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The mind creates a solid object on the page form suggestions of contours and shapes.
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Asymmetry
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A composition where the elements are juxtaposed and do not mirror the other forms on the page.
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Symmetry
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A composition where the elements are balanced or mirrored on a page.
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Baseline Grid
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locks text onto consistent horizontal points.
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Column
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Vertical Block of text.
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Grid
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Series of horizontal and vertical lines on a page, used as a visual quide for lining up words and images
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Gutter
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The gap between two texts blocks or spreads on separate pages either side of the book fold or binding.
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Hierarchy
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The different \"weight\" or importance given to type or image to emphasize different aspects.
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Layout
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Placement of words and images on a grid or document to organize information
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Concertina Folds
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Folds in alternate directions
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French Folds
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Sheets of paper are folded in half, so that they are double thickness. Two folds are at right angles to each other and then bound on the edge.
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Gatefold
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A way of folding paper so that the outer quarters of a page are folded to meet in the center. The result works like symmetrical doors that open an inner page
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Paper Grain
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The direction of wood fibers that make up a piece of paper.
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Perfect Bind
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Method similar to paperback binding, where loose sheets are encased in a heavier paper cover, then glued to the book spine. Edges are trimmed to be flush with each other.
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Rollover folds
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A way of folding a page so that successive folds turn in on themselves are the page is folded into a roll.
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Saddle Stitching
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Binding method where sheets of paper are folded in the center, stitched together along the fold, then glued into the spine.
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Identity
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A unified, identifiable look for a product or organization
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Additive Color
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System used on monitors and television, based on RGB. When combined, these form white light.
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Analogous Color
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Colors, such as blue and green that lie adjacent to each other on the color wheel.
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CMYK
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Cyan, Magenta, Yellow, Key (black): Printing colors!
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Gamut
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The complete range of colors available within one system of reproduction (RGB GAMUT or CMYK Gamut)
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Secondaries
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Mix of any two primaries
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Spot Color
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Any flat color, printed as a solid and not made of CMYK
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Subtractive primary color
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:Red, Blue and Yellow
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Tertiaries
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A mix of any two secondaries
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Harmony
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Image with a balance of two or more colors that work together for example green and beige.
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Vitruvius
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The mathematical formula for the division of space within a picture known as the Golden Section (or Golden Mean) was devised by
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Denotations
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What the color literally means, or is, for example, a red rose is a green stem with red petals.
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Connotations
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A color's broader associations, for example, green: jealousy, naivety, illness, environment, and nature.
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Associations
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Connections between colors and emotions, culture, experience, and memory.
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Contrast
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Differentiation between two or more elements
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Plate
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A generic form or type of paper, such as tracing paper or \"matte coated.\"
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Brackets
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The Red areas highlighted on the lowercase \"h\" are called the
