Chapter 10: Alternatives to the Mannequin
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European Display Techniques
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Small shop, or boutique-type, display techniques
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Form
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- 3D representation of a part of the human anatomy - Such as torso, bust, area from shoulder to waist or from hips to ankles
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Three-Quarter Form
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- Body extending to the knees or just below and can have an adjustable rod and a weighted base - Usually has a head, legs are parted and it may or may not have arms - Does not make a statement, not expensive, little to promote fashion image
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Torso Form
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A headless three-quarter form that comes just to the knees
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Dress Form
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An armless version of a three-quarter form
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Other: Body Trunk/Trunk Form
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- Male form, starts at the diaphragm (above waist line) to below knees, while shorter forms are cut at mid-thigh - Used to show shorts, underwear, and swimwear
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Other: Bra Form
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- Headless/Armless that ends just below the bust line (with or w/o shoulders) - Usually scaled to wear 34B; Juniors: 32A
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Other: Bust, Blouse or Sweater Form
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- Headless/Armless that ends just below waist line; has defined bust - Used to show ladies blouses and sweaters
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Other: Coat, or Suit Form
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- Often headless/legless/armless, gray jersey-covered torso made of paper mache - Unit is supported by a rod attached to base
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Other: Pants, or Slacks Form
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- M/F goes from waistline down including feet. Can be standing or legs crossed - M: 30 trousers, 32in. inseam; F: pant size 8
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Other: Panty Form
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- Waist to knees; about 2 ft. tall; usually for counter or ledge displays - Used to show panties, girdles or bikini bottoms
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Other: Pantyhose Form
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- Lightweight female form from waist to toes (straight up or inverted) - Used to display stretch pants or tights
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Other: Shell Form
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- ½ round, lightweight partial torso (similar to bra, blouse, sweater form) - Front is fully sculpted, but back is scooped out
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Other: Shirt Form
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Male version of the bust form
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Other: Stocking, or Leg Form
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- Shape of a leg, used for hosiery. Hallow top which waistband of hose is placed - Available in assorted lengths (thigh-high, knee-high, calf-high)
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Soft Sculpted Figure
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- Life-size doll available covered in black, dark brown, or off-white jersey like fabric with little or no facial detail. Bendable wire armature that can be shaped - European favorite - Soft-Sculpted children's figures are especially popular and adaptable
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Articulated Artist's Figure
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- Life-sized figures based on the small wooden miniatures used by artists and designers to get correct anatomical proportions and poses - Abstractness lends itself to decorative and undressed applications as well as fully dressed and accessorized setups
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Rigged Suit Forms
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Dressed and pinned to perfection so that there were no wrinkles or creases and the arms usually hung straight down, with the shirtsleeve neatly positioned to peek out
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Cutout Figures
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- Trendy, high style, and avant-garde—young, fun, and sassy - A silhouette of wood or heavy board - Clothes are pinned/draped over it for a frontal view of the merchandise - Because the figures are 2-dimentional, they provide very little form to the merchandise
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Cutout Forms
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- A wooden silhouette to which life-size photographs of frontal views of men and women are applied - The arms are sometimes removable - Sophisticated and trendy; a boutique look rather than a department store approach
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Inflatables
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- Life-Size "Balloons" that simulate parts of the human anatomy - Most popular is lower half of body (waist, hips, legs) to show jeans and pants - Inexpensive and can be used in multiple groupings for garments that do not have to project a high fashion look
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Drapers (Inexpensive)
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- A shaped hanger set atop a vertical rod that is supported by a base - Recognized as a decorative prop as well as a mannequin alternative - Available in wood, metal, plastic and assorted combinations
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Hangers (Inexpensive)
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- Alternatives to mannequins, but without taste or talent can also look like something pulled out of stock or off the rack - Hung by either invisible wire from a ceiling grid or from a hook that extends from a wall or panel
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Lay-Down Techniques
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- Involves folding, pleating, and placement of garment next to garment or accessories next to featured garment - Used in windows, on ledges, in cases, pinned onto boards, and against walls or columns
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Pin-Up Techniques
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- Make use of a panel, wall or some other vertical surface onto which a garment can be pinned, shaped and dimensionalized - Pads, tissue and straight pins are used, NO mannequins or forms
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Flying Techniques
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- Merchandise is pulled, stretched and manipulated by means of almost invisible fishing line or very fine piano wire - Merchandise "flies" and floats in the open window space - Lightweight plastic articulated figures can fly and float
