chapter 3 ISOM 210
Unlock all answers in this set
Unlock answersquestion
select two terms representing the next generation of internet use- a more mature, distinctive communications platform characterized by new qualities such as collaboration sharing, and free
answer
business 2.0 web 2.0
question
the current version of ____ delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV
answer
HTML
question
what is website software that finds other pages based on keyword matching similar to google ___
answer
search engine
question
a ____ system is where buyers post feedback on sellers
answer
reputation
question
what is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign
answer
hashtag
question
select three terms representing the ability to purchase goods and services through a wireless internet-enabled device
answer
mbusiness mobile business mcommerce
question
pay-per-click pay-per-call pay-per-conversion
answer
generate revenue each time a user clicks on a link to a retailer's website generate revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call generates revenue each time a website visitor is converted to a customer
question
what is a web format used to publish frequently updated works, such as blogs, news headlines, audio, and video, in a standardized format
answer
real simple synidication
question
the network ______ describes how products in a network increase in value to users as
answer
effects
question
select two terms for content created and updated by many users for many users
answer
user-generated content user-contributed content
question
____ is the scientific classification of organisms into groups based on similarities of structure or origin
answer
taxonomy
question
select two terms that represent an online journal that allows users to post their own comments, graphics, and video
answer
blog web log
question
what occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics or prior transactions
answer
personalization
question
what occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
answer
paradigm shift
question
____ management systems help companies manage the creation,storage, editing, and publication of their website content
answer
content
question
a ____ model is a plan that details how a company creates, delivers, and generates revenues
answer
business
question
what applies to any consumer who sells a product or service to a business on the internet?
answer
consumer-to-business
question
B2B B2C C2C C2B
answer
applies to businesses buying from and selling to each other over the internet applies to any business that sells its products or services directly to consumers online applies to sites primarily offering goods and services to assist consumers interacting with each other over the internet applies to any consumer that sells a product or service to a business over the internet
question
what involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and action
answer
knowledge management
question
_____ markup language links documents, allowing users to move from one to another simply by clicking on a hot spot or link
answer
Hypertext
question
select two terms that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants
answer
web conferencing webinar
question
a social ___ is an application that connects people by matching profile information
answer
network
question
which of the following are included in ebusiness tools
answer
instant message web conferencing pod-casting email
question
what sources capital for a project by raising many small amounts from a large number of individuals, typically via the internet
answer
crowdfunding
question
what is an online marketing concept in which the advertiser attempts to gain attention by producing content in the context of the user's experience in terms of its content, format, style, or placement
answer
native advertising
question
____ invloves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government
answer
egovernment
question
an open ____ consists of nonproprletary hardware and based on publicly known standard that allows third parties to create add-on products to plug into or interoperate within the system
answer
system
question
which form of communication do the message and the response not occur at the same time
answer
asynchronous communication
question
disruptive technology sustaining technology
answer
a new way of doing things things that initally does not meet the needs of existing customers produces an improved product customers are eager to buy such as a faster car or larger hard drive
question
what are specific keywords or phrases incorporated into website content for means of classification or taxonomy
answer
tags
question
_____ communication, or communications that occur at the same time such as IM or chat
answer
synchronous
question
a website___ is a locally stored URL or the address of a file or internet page
answer
bookmark
question
three ebusiness advantages
answer
expanding global reach reducing costs opening new market
question
what is a nonprofit organization that has assumed the responsibility for internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contact
answer
internet corporation for assigned names and number (ICANN)
question
what is a plan that details how a company creates, delivers, and generates revenues on the internet ?
answer
ebusiness model
question
A_____ is a type of collaborative web page that allows users to add, remove, and change content, which can easily organized and reorganized as required
answer
wiki
question
social____ describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering or search
answer
tagging
question
what refers to any software whose source code is made available free for any third party to review and modify
answer
open source
question
brick-and-mortar click-and-mortar pure-play
answer
a business that operates in a physical store without an internet presence T.J MAXX a business that operates in a physical store and on the internet Barnes & noble a business that operates on the internet only wihtout a physical store Google
question
____ are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
answer
intermediaries
question
four challenges facing ebusiness
answer
adhering to taxation rules identifying limited market segments ensuring consumer protection managing consumer trust
question
chris anderson, editor-in-chief of wired magazine, describes niche-market
answer
long
question
what is the predicative of sending brief posts (140 to 200 characters) to personal blog, either publicly or to private group of subscribers who can read the posts as IMs or as text messages
answer
microblogging
question
what are WYSIWYG, or what you see is what you get tool
answer
mashup editors
question
social ___ represent the interconnection or relationships in a social network
answer
graphs
question
_____ knowledge consists of anything that can be documented, archived, and codified often with the help of MIS
answer
explicit
question
what maps group contacts (personal and professional) identifying who know each other and who works together
answer
social networking analysis
question
three challenge of business 2.0
answer
violation of copyright and plagiarism information vandalism technology depence
question
what is a program that runs within another application such as a website
answer
applet
question
source ___ contains instructions written by a programmer specifying the actions to be performed by computer software
answer
code
question
a universal resource _____ is the address of a file or resource on the web such as www.apple.com
answer
locator
question
what is similar to txonomy except that crowdsourcing determines the tags or keyword- based classification system
answer
folksonomy
question
what is the internet protocol web browsers use to request and disly web pages using universal resource locators
answer
HTTP
question
what evaluates variables that search engines use to determine where a URL appear on the list of search results
answer
search engine ranking
question
the four characteristics of web 2.0
answer
collaboration inside the organization collaboration outside the organization content sharing through open sourcing user- contributed content
question
what was the original term for a company operating on the internet
answer
dot-com
question
the ___ is a massive network that connects computers all over the world and allows them to communicate with one another
answer
internet
question
select three business 2.0 communication and collaboration tools
answer
mashup blog wiki
question
___ web as a component of Web 3.0 that describes things in a way that computers can understand
answer
semantic
question
what supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization
answer
knowledge management system
question
the introduction of ebusiness brought about _____ which occurs when a business sells directly to the customer online and cuts out the intermediary
answer
disintermediation
question
in ______ steps are added to the value chain as new players find ways to add value to the business process
answer
reintermediation
question
_____ applies to customers offering goods and services to each other on the internet
answer
C2C
question
what allows people at two or more locations to interact vi two-way video and audio transmissions simulaneosly as well as share documents, data, computer displays, and whiteboards
answer
video conference
question
______ are keywords that advertisers choose to pay for and sponsored links on the google results page
answer
adwords
question
what allows users to access the WWW
answer
web browsers
question
what is the ability of an organization to tailor its products or services to the customer's specifications
answer
mass customization
question
information ____ measures the number of people a firm can communicate with all over the world
answer
reach
question
what is a website or web application that uses content from more than one source to create a completely
answer
mashup
question
the world wide web ___ is an international community that develops open standards to ensure the long-term growth of the web
answer
consortium
question
information ____ refers to the depth and breadth of details contained in a piece of te
answer
richness
question
content providers infomediaries online marketplaces portals service providers transaction brokers
answer
generate revenues by providing digital content such as news, music, photos, or videos provide specialized information on behalf of producers of goods and services and their potential customers bring together buyers and sellers of products and services operate central websites for users to access specialized content and other services provide services such as photo sharing,video sharing, online backup and storage process online sales transactions
question
____ data can observe the exact pattern of a consumer's navigation through a site
answer
clickstream
question
what is a magazine published only in electronic from on a computer network
answer
ezine
question
_____ programming interface is a set of routines, protocols, and tools for building software applicatins
answer
application
question
what is the buying and selling of goods and services over the internet
answer
ecommerce
question
what is the set of tools that supports the work of teams or groups by facilitating the haring and flow of information
answer
collaboration
question
___ converts an audio broadcast to a digital music player
answer
podcasting
question
social ____ refers to websites that rely on user participation and user-contributed content, such as facebook, youtube, and Digg
answer
media
question
____ knowledge is the knowledge contained in people's heads
answer
tacit
question
what provides access to internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML
answer
world wide web
question
____ applies to businesses buying from and selling to each other over the internet
answer
B2B
question
what refers to the wisdom of the crowd
answer
crowdsourcing
question
what helps companies manage the creation, storage, editing, and publication of their website content
answer
content management systems
question
three types of clickstream data metrics
answer
length of stay on the website demographics of registered visitors number of abandoned registrations
question
what is the scientific classification of organisms into groups based on similarities of structure or origin
answer
taxonomy
question
what is a plan that details how a company creates, delivers, and generates revenues
answer
business model
question
what is a type of collaborative web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required
answer
wiki
question
_____ involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government
answer
egovernment
question
two reasons why ebusiness has expanded global reach
answer
unlimited size unlimited cutomers
question
what are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?
answer
intermediaries
question
___ knowledge consists of anything that can be documented, archived, and codified often with the help of MIS
answer
explicit
question
what describes how products in a network increase in value to users as the number of users increase
answer
network effect
question
search engine ____ combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
answer
optimization
question
______ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as citibank
answer
cybermediation
question
which of the following are included in different Ebusiness revenue models
answer
subscription fees transaction fees advertising fees
