Oriflame Direct Marketing Strategy Essay Example

It is one of the biggest companies in the world that utilizes direct marketing via an independent sales force of over 3.6 million sales consultants in over 60 countries. Their annual sales surpassing approximately â?1.5 billion. Network Marketing, also known as Multi-Level Marketing (ML), is a technique employed by this company, whereby they directly sell their products or services to consumers through direct selling in temporary retail locations and expand their network through word-of-mouth referrals.

These sales are conducted by Sales Consultants who work independently and may be either full-time or part-time. These Consultants represent the company and earn commission by generating sales. They often expand their own organization by recruiting other independent distributors who also perform the same job. Consequently, the entire organization grows. As Consultants, they earn commission not just on their own sales