Wal-Mart’s Customer Service Perspective Essay Example

Wal-Mart's Customer Service Perspective Karen E. Wilkerson TUI BSBA Integrative Project BUS 499 Module 2 SLP Dr. Thurgood February 17, 2012 Wal-Mart's Customer Service Perspective Customer service is interaction with your company's clients. Ultimately, businesses are in business to make money; profitability cannot be achieved without customers. Customer service representatives provide much of this direct interaction, although almost anyone, from any position in an organization, may be called upon to provide customer service.

In the most general sense, customer service entail answering customer’s questions and arranging for delivery of products and services. Although customer service is often associated with for-profit businesses, many different types of organizations provide customer service. It has been proved that Balanced Scorecard works at best when