Urban Outfitters Continuing Case Study: Marketing A Business Analysis Essay Example

trusted product makes it difficult for competitors to match up. Furthermore, exclusivity boosts the brand's image. This enhanced reputation coupled with excellent customer service often leads customers to be ready to pay more. In addition, being unique increases the likelihood of gaining a larger market share because consumers tend to flock towards exclusive brands, thereby increasing overall patronage.

Senk presents the viewpoint that shopping primarily serves as a source of amusement. Do you concur or differ with his opinion? Provide a justification for your response.

Undeniably, shopping is seen as a form of amusement for various reasons. Initially, the numerous attractions that shopping centers provide such as an array of shops, movie theaters, and food plazas can be quite entertaining. Besides this, shopping serves as a recreational pastime for people who might feel dispirited or bored, often offering them solace, joy and an interesting way to spend their time. Nevertheless, it's important to acknowledge that shopping attitudes vary based on gender. Men usually shop due to necessity and exhibit a goal-driven attitude towards this activity; they're frequently referred to as "hunters" in relation to shopping because they concentrate on acquiring specific products. Conversely, women tend to shop not just out of requirement but also for enjoyment or social connection. This group is more inclined to explore different stores even while buying one item and are more susceptive towards being drawn by other merchandise. While these tendencies do not apply universally, they represent broadly observed behaviors.