Natural Designs Analysis Essay Example

beneficial.

2. Describe the operations strategy for Natural Designs. Has this strategy changed as a result of the custom bird feeder operation? If yes, how? The original operations strategy for Natural Designs was response or time/delivery. . As the business expanded, he made use of the internet to make the order process real quick and provided his customers a 1-week delivery promise and with the entry of the customized bird feeder product, the company’s operations strategy has shifted to differentiation or flexibility. Adding the customers’ information made his product unique. The company’s shift in operations strategy is also evident in its product range of 500 SKUs, which means they are offering a wide range or variety of products. Jim built his business with strong interactions with his customers through presentations and talks making him provide his products to customers right away.

3. What might have been done differently to facilitate the offering of custom bird feeders? Jim could have increased the workforce for the production of customized bird feeders. Assess which colors are saleable to customers and have enough stocks of these ready for carving. He can develop proper costing for activities related to production of customized bird feeders to ensure that it is really profitable. Lastly, he can review activities related to production that will cut production time like replacing carving with pre-cut letters or utilize machines for carving instead of carving it manually.

4. How should McMaster analyze the alternative expansion options? Which would you recommend: a second facility or a move to a single, larger facility? Probably moving to a single, larger facility. This would ensure customer satisfaction by

delivering products as promised.