Cliptomania Essay Example

relying on Yahoo to develop their page meant being subject to the fees charged by the company, which could affect their profit margin. Nonetheless, the Santos succeeded in making their business profitable, achieving results that take most companies at least five years to attain before seeing any profits.

Although the business was functioning, further information surfaced over time. After almost ten years of operation, it became apparent that a small modification in Relevancy and Pageant technology had resulted in declining profits. Additionally, Kleptomania's method for selling items on their website was problematic. At first, their inventory did not attract customers and comprised only of surplus and discontinued earrings obtained from a Virginia-based distributor- all due to their limited familiarity with the retail sector.

In due course, they located a vendor who could supply them with additional desired items, as well as goods that would attract buyers' attention.

In conclusion, the Santos were able to capitalize on a gap in the clip-on earring market even though they lacked experience. Their success could have been even greater if they had taken the time to educate themselves on internet sales and waited to find the ideal product for their consumers.