Global factors affecting furniture industry Essay Example

“Maslow’s hierarchy Of Needs”.

“Maslow's Hierarchy of Needs states that we must satisfy each need in turn, starting with the first, which deals with the most obvious needs for survival itself .Only when the lower order needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development. Conversely, if the things that satisfy our lower order needs are swept away, we are no longer concerned about the maintenance of our higher order needs.” With factors such as family break up’s, job losses and unemployment you can see how these can effect on a person’s wellbeing, physical and safety needs. A person on benefits is not going to have any or very little interest in buying bedroom furniture when they can make do with the furnishings they already have and have to focus on buying the necessities such as food, rent, gas and electric. Being on benefits people get just enough money to buy necessities, so a bed wouldn’t be a priority to most people, until there’s became too old or worn down.

However when a home owner has been living in a property for a number of years with their family, they will normally redecorate or change the interior décor around every couple of years and will do the same for the children’s bedrooms depending on the age of the child. It’s most common for many children to have the same bedroom for a long period of years so it will be changed a numerous times depending on their age and style. Homelessness is also another main factor as to why bedroom furniture

consuming has gone down so much. England has seen a rise in immigrants from all around the world, mainly European countries. The rise in population meant that not everybody would be able to be homed so Britain, London especially seen a rise in the number of rough sleepers.

Trying to tackle this, the government knew that more temporary accommodations and hostels would need to be put into practice. With both hostels and temporary accommodations being either fully furnished or part furnished, homeless people that are placed there would not need to go and buy any bedroom furniture as that would be provided as part of the accommodation. However later when later moving on into more secure accommodation it would be there responsibility to buy bedroom furniture suiting there style. On the other hand with technology changing over the last few years internet and social networking is a way for big retailers to get people’s attention. On social networking sites such as Facebook and Twitter adverts will appear indicating sales that are on and how cheap bedroom furniture is.

This is a way to draw a potential customer in, highlighting the sale and price of furniture will intrigue the customer. Plus latest market research shows that people are more likely to browse on internet sites before visiting a bedroom furniture store, another way of trying to meet the customer’s needs on a social level. One of the leading marketers of bedroom furniture, Argos have set up a smart phone application which means, you could look for bedroom furniture whenever you wanted, in your own time anywhere you are as long as you have your

phone with you, this is a convenient method especially for busy families who are always working or just don’t tend to have time to go down to the shops. As well as the smart phone application Argos have also joined up with Sky to provide Argos TV, which is basically just a way for people to view everything on offer in the comfort of their own home any time they want.