Sports Entertainment Marketing Bench Mark Two – Flashcards
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Sporting-goods businesses often gather marketing information to identify trends obtain licensing contracts gain the respect of competitors adjust credit ratings
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identify trends
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To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans before it implements organizational changes only when there appears to be a problem if ticket sales show short-term improvement in a proactive and systematic manner
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in a proactive and systematic manner
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What is one way that sport/event marketers use marketing information? To develop new products To determine credit scores To change economic trends To prepare sales invoices
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To develop new products
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Having appropriate data helps sport/event marketers to set goals that are open-ended. realistic. general. broad.
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realistic
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Which of the following is a secondary source of sport/event information accounting records computerized surveys personal interviews demographic reports
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demographic reports
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A sport/event organization that wants to obtain information about the population in a certain geographic location might use primary databases government sources personal questionnaires telephone surveys
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government sources
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To know what websites and advertisements visitors see, sports and event e-marketers would check clickstream data text files internet service providers direct delivery
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clickstream data
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What is an example of a secondary source of data that a sport/event marketer can obtain internally? Sales report Trade journal Magazine article Government website
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sales report
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A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate? It can be out of date. It can be time-consuming. It can be costly. It can be incomplete.
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It can be incomplete
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Which of the following might a sport/event organization search to obtain marketing information foundations media newsletters internet
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internet
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What type of competitor information is important for sport/event organizations to maintain in a database? consumption price lists demographics market size
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price lists
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A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location? sporting goods association national news outlet youth magazine government census
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government census
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Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information: To analyze product performance To review employment trends To compile regulatory data To prioritize investment goals
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to analyze product performance
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A database of competitor information often contains information about the competitor's creative strategy advertising media budget structure production techniques
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advertising media
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What type of marketing information might a business obtain by monitoring sales invoices? customer profiles profit margin service tactics sales territory
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customer profiles
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What internal records do many businesses monitor in order to obtain useful marketing information? Industry projections Sales reports Trade journals Print advertisements
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sales reports
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One type of sport/event marketing information is information that is obtained from managers referees coaches spectators
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spectators
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One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by reading industry publications surveying club members viewing competitors' web sites collecting promotional literature
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surveying club members
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Primary research includes collecting data for marketers across the industry to use. informational purposes only. the current research project. understanding economic cycles.
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the current research project
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Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album: concession vendors concert attendees event ushers facility managers
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concert attendees
