Intro to Marketing, Personality Traits & 4 Letters – Flashcards
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The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organization objectives
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Marketing
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FIRST activity in the marketing process
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Planning
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business philosophy which focuses on giving customers what they want
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The Marketing Concept
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where does marketing occur overall ?
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wherever customers are
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without marketing, producers and customers would be?
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disconnected from each other
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marketing encourages people from different countries to ________ frequently
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Trade
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which letter gives you the opportunity to sell yourself again, and to add information that you did not mention at your interview?
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Follow-up Letter
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what is NOT a reason for writing a follow-up letter?
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to ask for an interview
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purpose for writing the Letter of Application
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to ask for an interview
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what is the main reason for your resignation letter?
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to guarantee that you get a good job reference
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what are some things on your resume
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education and training job objective summary contact information
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what document is a sales letter that uses the AIDA formula?
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Letter of Application
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According to CLAMPS formula, what is not an acceptable reason to quit a job?
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conflict with your co-workers
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what is AIDA formula for ?
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sales letter
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what do you want to avoid doing when you resign from a job?
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tell your boss today is your last day
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how many spaces are in the signature block of a business letter?
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four
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how many spaces are in between each paragraph in a business letter?
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double space
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what part of the resume describes the type of job that you are searching for, and may be used by human resource workers to sort your resume into different job categories?
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job objective
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a human characteristic expressed by a consistent pattern of behavior is known as?
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personal trait
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the relationship between your traits and your personality can be described as?
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interdependent
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if people can count on you to do what you say, you possess the trait of
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dependability
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being able to think of new ways to solve old problems requires
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creativity
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refers to your ability to guide or direct the actions of others is
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leadership
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what does AIDA stand for
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A- attention I- interest D- desire A- action
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what does CLAMPS stand for
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C- challenge L- location A- ability M- money P- position S- security
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dvd players
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durable goods
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tacos
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nondurable goods
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health care
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services
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professional athletes
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people
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pure michigan
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places
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American Heart Association
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organizations
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"friends don't let friends drive drunk"
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Ideas
