Chapter 17: Direct, Online, Social Media, Mobile Marketing – Flashcards
Unlock all answers in this set
Unlock answersquestion
Multichannel Marketing:
answer
marketing both through stores and other traditional offline channels and through: digital, online, social media, and mobile channels
question
Blogs:
answer
online journals where people and companies post their thoughts and other content ---usually related to narrowly defined topics
question
Mobile Marketing:
answer
marketing messages, promotions, and other content delivered to on-the-go consumers through smartphones/tablets etc
question
Catalog Marketing:
answer
direct marketing through print, video, or digital catalogues that are mailed to select customers ---available in stores or presented online
question
digital and direct marketing:
answer
engaging directly with carefully targeted individual consumers and customer communities -----to obtain an immediate response and build lasting customer relationships ---fastest growing form of marketing
question
Benefits of Direct and Digital Marketing to consumers::
answer
1. convenience 2. Ready access to many products 3. comparative info 4. interactive
question
TO SELLAS:
answer
1. tool to build customer relationships 2. low cost and efficient 3. flexible
question
Omni-Channel retailing:
answer
creates a seamless cross channel buying experience that integrates in store, online and mobile shopping ---single shopping experience
