question

Media outlets most often organize themselves into what two separate, semi-autonomous halves

answer

Editorial and sales and marketing

question

Newspaper editors and publishers share the same view of the value of sports events. True or False

answer

False

question

Among potential media partners, the medium that is frequently the most agreeable to considering promotional partnerships with sports events is

answer

Sports Websites

question

Perhaps the greatest advantage of web-based media for sports events is

answer

It enables direct interaction between the event's organizer and target audience.

question

Like sports event organizers, editor and reporters, producers and correspondents must operate with

answer

A and B only

question

Identifying the newsworthy opportunities that exist for media coverage of a sports event is the responsibility of

answer

An event organizer

question

In-depth personal features are identified as an example of what kind of publicity stories

answer

Human Interest

question

Social media are extremely influential and this is always a good thing for sports events and organizers. True or False

answer

False

question

As evens day approaches an organizers need for media attention

answer

Typically grows exponentially

question

Media representatives who cover a sports event expect

answer

A and B only

question

A media Accreditation plan

answer

All of the above

question

A mult box, a riser, and pipe and drape are among the items that can be found in a

answer

Press Conference room

question

Controlling the message delivered to the media requires

answer

Full understanding and cooperation from every member of the event staff

question

It is a standaard and necessary business practice for an event to serve a media partner preferentially to demonstrate loyalty and extend privileges to an appreciated marketing ally. True or False

answer

True

question

The goal of creating a web presence for an event is two fold

answer

To drive excitement among potential attendees and to start building a relationship with customers.

question

Like companies that sell goods to consumers, sports event organizers must

answer

Be marketers and promoters

question

The core attributes of the news media industry have little impact on the essential truth that a media outlet is also

answer

A business

question

The sports event marketing plan wheel includes which of the following tools

answer

All of the above

question

The greater a media company's financial involvement with an event

answer

The more promotional exclusivities an organizer can offer

question

A formal marketing partnership with a sports event can offer a media outlet many of the same featured benefits that other sponsors enjoy. True or False

answer

True

question

Typically, the message a media partner wishes to convey as part of its relationship with a sports event is

answer

A call to action

question

Members of the editorial and marketing sides of a media outlet both can be excellent sources of intelligence and information about the pas successes and failures of other sports events held in the marketplace. True or False

answer

True

question

Organizers should concentrate on their quest for information, insights and their event's marketing campaigns on media outlets

answer

With demographics and lifestyles that most closely match the target audience

question

In exchange for enjoying the benefits usually afforded a sponsor, a media partner may also provide an event with

answer

All of the above

question

The strategy of pursuing nonexclusive media partners for an event is most common in the highly segmented industry of

answer

Radio

question

The internet can offer many mutually advantageous media opportunities for the same event, both on an exclusive and nonexclusive basis. True or False

answer

True

question

From a sports organizer's perspective, the most effective promotions should be designed as

answer

Tools to sell tickets or build an audience

question

S.A.T. objectives for a sports promotion are

answer

Sales, Awareness, Tune-in

question

The only way to be absolutely certain an event organizer's message gets through to the greatest possible audience is

answer

Place advertising in targeted media.

question

The editorial and commercial sides of the publishing business can delicately converge through

answer

The creation of special sections and advertorials.

question

The larger the event and the greater its impact on local infrastructure and municipal services, the more likely that some sectors of the community will come to view it as less desirable, both bothersome and even intrusive. True or False

answer

True

question

Gatekeepers are

answer

The influencers whose opinion and leadership help build consensus in a community

question

To expect the involvement of top elected officials, an event's benefits to a community

answer

Must be genuine and measurable

question

City officials are first and foremost responsible to

answer

Their voting constituents, both residents and business owners

question

a LOCAL CHAMBER OF COMMERCE

answer

A and B only

question

An event's advisory board should consist of a body of experts

answer

All of the above

question

To use each to their best advantage of all concerned, organizing and host committees

answer

Should function as fully integrated extensions of the event team

question

Which of the following is typically not function of an event's organizing and host committees

answer

Event operations

question

Well connected promoters can be most helpful to an event organizer with

answer

All of the Above

question

Although some inconveniences can result from an event coming to a community, it is generally recognized that an event always contributes a positive impact on a community's physical environment. True or False

answer

False

question

Sports event organizers should view tickets as

answer

Monetary Instruments

question

An anti counterfeiting measures that has streamlined the ticketing process and can be canceled or activated efficiently is

answer

Bar Codes

question

Because events using a GA policy are generally easier to manage, organizers have fewer risks of injury to fans and lower insurance premiums. True or False

answer

False

question

A key to generating advance ticket sales is creating a sense of

answer

Urgency

question

Distributing complimentary tickets to fill unsold seats is commonly called

answer

Papering the House

question

Often, the largest percentage of guest requiring tickets to an event are

answer

Sponsors and broadasters

question

Seat Kills are also known as conflict seats. True or False

answer

False

question

The requirement to retain seats for guests with mobility, visual, auditory, and other impairments resulted from

answer

The Americans with Disabilities Act.

question

The larger the guest list for an event, the more imperative it is to organize the guest management process.

answer

Electronically

question

To improve their odds of success with an event, hotels routinely investigate

answer

The event's marketing plan

question

An event organizer's consideration of a hotel's geographic desirability should include

answer

All of the Above

question

A room block is

answer

The total inventory of rooms reserved

question

When the number of guest rooms falls below an agreed upon percentage of the contracted number of hotel rooms, which clause is invoked

answer

Attrition penalty

question

If some number of hotel rooms are released by the organizer and are subsequently resold by the hotel, the organizer should be able to have the value of these rooms deducted from any penalty imposed by the hotel. True or False

answer

True

question

It is advisable that hotel master account charges should include

answer

A and B only

question

The most entertaining sports event are those that embrace the same production values and attention to detail as a well planned television broadcast. True or False

answer

True

question

To fully capture the active involvement of fans attending a sports event, the support of which of the following may be required

answer

All of the above

question

There is nothing more important to the presentation of a sports event than

answer

The quality of the surface on which it is played

question

Colorful, large format entertainment with an emphasis on music and mass movement is called

answer

Pageantry

question

Event organizers can expect costs for celebrity entertainers can be reduced if an act's performance is a brief appearance rather than a long show. True or False

answer

False

question

A rider

answer

All of the above

question

A key event presentation tool that provides the precise details of how an event will unfold is called

answer

The rundown

question

A nationally televised NBA playoff game is being played in a major arena. The official event time is set by

answer

The broadcaster

question

The process of determining entrances, movement, positions and exiting during sports event ceremonies is called

answer

Circulation

question

Technical rehearsals can only be conducted in the actual location where an event will take place. True or False

answer

True

question

At sports events, distributed sound reaches spectators in what fashion

answer

Line of sight

question

Wireless microphones, broadcast cameras, and walkie-talkies are among the equipment utilized during sports events that all use

answer

RF

question

Lighting needs for sports events can be divided into three major required categories

answer

Competitive, television, and theatrical

question

Akey similarity for using lasers and pyrotechnics

answer

Both should be operated only by experienced personnel

question

The distances between a video screen and projector is known as

answer

The throw

question

The motivation for a broadcaster to desire televising a sports event is generally

answer

The potential to make a profit

question

In the United States, Nielsen rating points and market share are used to measure

answer

The quantity of television viewers

question

One national Nielsen ratings point is equivalent to approximately

answer

1.16 million households

question

The term used to describe the successful and lucrative online offerings of live broadcast content created by some large-scale sports events is called

answer

Second-screen programming

question

From the broadcaster's perspective, the profit potential of covering a sports event is almost always dependent on the ratings it can be expected to generate. True or False

answer

True

question

Broadcasters want which of the following from sports events

answer

All of the above

question

Sports organizers want which of the following from broadcasters

answer

A and B only

question

Which of the following is not one of the four basic relationships between a broadcaster and a sports event

answer

Rent-free rights holder

question

Which of the following is not an example of RSN

answer

ESPN

question

The value and attractiveness of broadcast airtime have an effect on the rates than can be set for advertising and the cost of production. True for False

answer

False

question

Probably the least understood of a broadcaster's basic needs for producing a sports event is/are

answer

A and C only

question

Whether considering how to enhance the television coverage of a sports event or ensuring the integrity of an event is not compromised, the common goal for a television producer and an organizer is for the event to be great. True or False

answer

True

question

The only way to ensure an event is staged with the precision of a television production, the only way to ensure that both parties are in lockstep is to

answer

Integrate their timings

question

Unless there is an accident or unforeseen issue, it is best that there is limited-to-no communication between an event and television production while they are underway to keep distractions and interference to a minimum. True or False

answer

False

question

Sports event organizers and television producers can create a seamless production by embracing which concept

answer

"One Event- One Audience"

question

Which of the following should be part of a formalized risk management process for sports events

answer

All of the above

question

"Act of God," acts of terrorism, and toxic waste spills are examples of what sports event risk factor area

answer

Cancellation scenarios

question

In case of fire and other extreme conditions, most permanent venues maintain

answer

A written evacuation plan

question

In 2004, the Indian Pacers and the Detroit Pistons were ingolged in one of the ugliest incidents involving athlete and spectator safety in NBA history at what venue

answer

The Palace at Auburn Hills

question

Sine it is impossible to predict how outside events beyond the control of an organizer might affect the safe conduct of an event, insurance was invented to address these concerns. True or False

answer

True

question

Event organizers should procure what type of insurance to protect themselves from direct expenses and legs actions that may result from injuries to spectators, athletes, and volunteers

answer

Liability

question

It is possible to obtain coat check insurance to protect against theft or loss of expensive personal property. True or False

answer

True

question

In considering insurance for athletes, coverage should be in place

answer

A and B only

question

Proof of coverage is commonly found in the form of

answer

Certificates of insurance

question

Simple, single-page documents designed to provide sports even organizers with limited, burt specific, protections from legal actions are called

answer

Waivers

question

If an accident occurs on an event site, the affected parties should be referred to first aid personnel and

answer

An incident form should be filled out

question

The accreditation process for an event begins by

answer

Defining wharf areas of the event facility require restricted access

question

The most important document in managing the operations of an event is

answer

A contact list

question

A crisis communications plan should include3

answer

All of the above

question

An event organizer is simply not in control of an event if there is not in place

answer

A reliable system of communication

Sports Event Management CH 8-14 – Flashcards

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