Answers on Chapter 5 Quiz Flashcards

Global marketers use social media not only for understanding customers but also to build their brands as they expand internationally.

Sinesia is a country that is famous for its vast deposits of cobalt, a material that is used to make high-speed and high-temperature cutting tools and dyes. A company that wants to manufacture tools for shaping steel would be most attracted to Sinesia's:

​The _____ is a trade agreement that has dramatically lowered trade barriers worldwide and also created the World Trade Organization.

Once marketing managers have determined a global product and promotion strategy, they can select the remainder of the marketing mix. However, entry into many developing nations presents special pricing problems because:

​A company is most likely doomed to failure in a foreign country if it _____.

Which of the following is true of franchising? It is a form of contract manufacturing. It has grown rapidly in recent years. It is restricted to the market of fast-food restaurants. It requires an export agent and an export broker to be successful.