Marketing 302 Quiz #4 – Flashcards

In marketing, each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

The 80/20 rule is most closely related to which basis of segmentation?

There are five steps involved in segmenting and targeting markets. What should a marketer do after he or she has grouped products to be sold into categories?

In Figure 8-1 above, B represents which stage of the market segmentation process?

After defining the problem, the next step in the five-step marketing research approach is to

Two important advantages of secondary data are that they are __________ and __________.

The Zappos segmentation strategy is based on

The Walt Disney Company carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figure on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target. This is an example of

The purpose of Nielsen Media Research's "cross-platform television ratings" is to

A fixed alternative question requires respondents to select one or more response option from the set of predetermined choices. Another name for this kind of question is a(n)