The 7 Core Standards Of Marketing – Flashcards
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Pricing
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Assigning a value to products and services on the basis of supply and demand
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Promotion
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Ways to make customers aware of products and encourage them to buy
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Selling
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Any direct and personal communication with customers to assess and satisfy their needs and wants
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Distribution (placement)
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Involves locations and methods used to make the product available to customers
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Marketing-Information Management
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Gathering and using information about customers to improve business decision making
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Product/service management
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Designing, developing, maintaining, improving, and acquiring products or services for the purpose of meeting customer needs or wants
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Financing
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Requires a company to budget for its own marketing activities and provide consumers with assistance in paying for the company's products or services
