Flashcards About MIS Chapter 9
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What helps an organization identify its customers across applications?
answer
Reporting
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What focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects, which optimizes supplier selection?
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Supplier relationship management
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What does CRM allow an organization to accomplish?
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All choices listed
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What focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects, which optimizes supplier selection?
answer
Supplier relationship management
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Which of the following is one of the CRM business drivers?
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All choices listed
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Which of the following operational CRM technologies does the marketing department typically use?
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List generator, campaign management, cross-selling and up-selling
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What allows customers to use the web to find answers to their questions or solutions to their problems?
answer
Web-based self-service
