Chapter 12,14,15 – Flashcards
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utility is the only type of utility created by the production process.
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Form
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Burlington Coat Factory manufactures its winter jackets in April but does not display them in the stores until early September. Burlington recognizes the importance of ______ utility.
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time
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Caroline's purchased its Thanksgiving products in June. However in October when the store finally displays the Thanksgiving products which form of utility is being provided?
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Time
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in a marketing information system data from external sources include all of the following EXCEPT
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sales force activities
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a computer based System for continually Gathering internal and external information is called
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marketing information system
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After reviewing a report showing that one of the companies competitors recently increased its market share by 10 percent the president called in a meeting and ask the marketers is there anything we can do about this responded we can modify our our marketing mix but we cannot
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control the marketing strategies of our competitors
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The tradition of rising early and rushing out to retailers who have drastically marked down prices for Black Friday, the day after Thanksgiving, may be dwindling as _______ take over a larger portion of that market.
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online sales
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Refer to XYZ & ABC. ABC Distributor can be described as what type of wholesaler?
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General - Merchandise Wholesaler
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Refer to D-Tree for Less. Allison's business can be described as which of the following?
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Independent retailer
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Refer to XYZ & ABC. When the XYZ management feels that it should use all available outlets for its furniture, what type of distribution is the company interested in using?
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Intensive distribution
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The mode of transportation that carries the greatest total amount of freight is
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railroads
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The three types of vertical marketing systems are
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corporate, administered, and contractual
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When Target decides the number and locations of warehouses it needs to build and operate, it is addressing the ______ element of the marketing mix.
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distribution
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In creating a marketing information system, management would collect data from internal sources such as
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its sales figures
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Refer to Your Best, Inc. If Marietta were to use information services available online, they would offer her access to which of the following?
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Databases
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Which of the following is the most likely basis on which a market for boats can be segmented?
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The end use of the product
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Southside Distributors in Los Angeles distributes beverages for a major corporation in Kansas City. It is specifically a part of a ____ market.
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reseller
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What focuses on using information about customers to create marketing strategies that develop ad sustain desirable customer relationships?
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customer relationship management
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Arthur was a salesperson for a manufacturing firm in the late 1920's
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Use high-pressure sales technique to sell more of the company's high production output
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Hershey chocolate company is making an estimate of the amount of candy it expects
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financial ratios
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Emerson, a electronics manufacturer, purchases the wires it needs to make televisions and stereos from various wire manufacturers. Emerson is a part of which type of market?
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producer
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Mary Beth is a high school student. All of her friends buy their jeans from Express, so she decides to buy Express jeans even thought Levi's fit her better.
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social
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Your neighborhood grocer buys fresh shrimp from one wholesaler who carries only shellfish. This type of supplier is a ______ wholesaler.
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specialty-line
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Wholesalers that perform the entire range of wholesaler functions are _______ wholesalers.
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full-service
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7-Eleven and Circle K are examples of
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convenience store
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A sequence of organizations that directs a product from the producer to the ultimate user is called a(n)
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channel of distribution
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The types of planned shopping centers are
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regional, community, neighborhood, and lifestyles
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A sales agent provides all of the following advantages except
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a warehouse
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A transportation firm whose services are available to all shippers is called a(n)
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common carrier
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Macy's Sears, and JCPenney are examples of _____ stores.
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department
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Marketing that occurs when a retailer advertises a product and makes it available through mail or telephone or online orders is called
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direct-response marketing
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Consumers who strongly feel that the distribution channel should be made as short as possible also assume that the fewer the intermediaries, the
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lower the price
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Jersey Mike's sub shop offers its customers a card to stamp each time they buy a sandwich. When the card is full, the customer can redeem it for a free sandwich. This sales promotion is a
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Frequent user incentive
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A local dance school wants to create a billboard try to increase enrollment for its classes, which frequently start during the year. Since learning about advertising in your Business 101 class, you would most likely do the following for the billboard?
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Showing a picture of smiling dancers with the name of the dance school and the words. "Enroll Today!"
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Advertising that is used to sell a particular brand of product is called
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selective demand
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If a company sends a representative to your home who tries to see you a vacuum cleaner, this company is using
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personal selling
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Refer to R&P Inc. If R&P management chose to return a portion of a product's purchase price as a sales promotion method, it would be referred to as which of the following?
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Rebate
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Target and Walmart are considered
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superstores
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Advertising appropriations may be based on all of the following except
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the ad agency's compensation
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A 3,000 word piece written about a product by the company that owns or is responsible for the product is a
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feature article
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_____ is essential to the selling process because it leaves a good impression and eases the way toward future sales
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following up
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Ski XYZ company manufactured too many ski jackets, overestimating the quantity retailers would purchase. So Ski XYZ has offered its customers lower cost of purchase, 20 percent lower, if they reorder ten or more jackets. The company
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buying allowances
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Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion
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drawing new customers
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Advertising geared toward attracting not only customers but also potential investors and employees is classified as
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institutional
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In preparing for summer sales, Sunsheen Tanning Products is placing in its retail outlets life size cardboard cutouts
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point-of-purchase display
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Margarita Smith, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's message
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execution of campaign
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All of the following are characteristics of warehouse showroom retailers except
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members only stores
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Which of the following is most likely to be considered a supermarket?
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Safeway
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A retailer that solicits orders by mailing catalogs to potential customers is called a
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catalog marketer
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A large, self-service store that sells primarily food and household products is called a
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supermarket
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Walmart has its own trucks that ship merchandise to its warehouses form the supplier for back stock purposes. Walmart is carrying out which of the following
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transporting and storing
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When a company collects external marketing data, it looks at information about
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its customers
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Turner Broadcasting Systems uses internal Web pages that all employees can access in order to share information and improve communication
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intranet
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Sherilyn operates a store called The Gift Garden. Her store sells pottery, candles
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traditional specialty store
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A middleman that carries a select group of products within a single
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specialty-line
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All of the following are services provided by wholesalers to retailers except
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manufacturing a wide selection of products
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_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment
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warehousing
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Refer to SME Ads Inc. In developing the advertising campaign for a client, in which of the following steps should SME
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creating the advertising platform
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Merck & Co., Inc, a pharmaceutical manufacturer wishes to promote its products to retail pharmacists, physicians, and hospitals. Merck should recruit
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missionary salespersons
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All of the following are helpful in evaluating the effectiveness of advertising except
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salespersons salaries
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Department stores are distinctly service-oriented. Along with the goods they sell, they provide
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personal assistance
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Simpson Micro owns warehouses that stock computer software. It offers net terms to retail stores, offers specials and promotions, and provides customer service
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specialty line
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the mode of transportation that is recognized as the fastest is
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airplanes
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If Jeans Inc. wants to ensure that customers receive a consistent message
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integrated marketing communications
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Advertising designed to enhance a firm's image or reputation is called
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institutional advertising
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Refer to SME Ads Inc. Which of the following terms refers to the type of advertising SME would use
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primary demand advertising
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Which of the following is true about Yellow Pages advertising?
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The majority of advertising is used by local advertisers rather than national advertisers.
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All of the following are common methods of buying advertising time on television except
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paying by the square mile in the geographic area of the television signal
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From the beginning of the industrial revolution until the early twentieth century, business effort was directed mainly toward
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the production of goods
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During the 1950's, the marketing concept
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satisfying customers needs
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JCPenney combines the inputs of buyer surveys, time series analyses, correlation
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sales forecast
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Gary Wheaton Bank is increasing its number or branches
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regional
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Steve Berry recently purchased a new boat. This type of purchase would be made using Steve's ______ income
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discretionary
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Morton Salt Company designs a single marketing mix and directs it at the entire market. The company is using the
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undifferentiated
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The process of dividing a market into segments is called
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market segmentation
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Refer to your best, inc. When Marietta's business gets going, her income less all additional personal taxes would be called her
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disposable income
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Refer to D-Tree for less. Joey's store was probably located in which type of shopping center?
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Regional
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Consumers who strongly feel that the distribution channel should be made as short as possible
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lower the price
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An arcade within a restaurant that has various video games customers may pay to play is an example of
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direct selling
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A retail outlet that sells a single category of merchandise is known as a
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specialty store
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Because many discount stores are providing more services and better shopping environments
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department
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Advertising may be broadly classified into three groups.
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selective demand, institutional, primary demand
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In a typical day working for Coors Brewing, Alan will deliver beer, restock shelves, clear out old beer, take orders for the next days delivery, and set up promotional displays
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trade salesperson; order-taker
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Like newspaper ads and unlike magazine advertising, television advertising
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has a short life
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In a marketing information system, data from internal sources include all of the following except
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economic conditions
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Refer to Caroline's Crafts 'N Things. Caroline's purchased its Thanksgiving products in June.
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time
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Club Med Inc. talks to its present and potential customers to assess their needs
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marketing
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Refer to Caroline's Crafts 'N Things. When Sarah was brought into her boss's office, what was her manager trying to explain?
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customer lifetime value
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A middleman that takes title to products is called a
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merchant middleman
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The most expensive mode of transportation is by
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airplane
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Mullin, Inc., purchases supplies such as paper towels, soap, toilet paper, and seat covers directly from manufacturers
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wholesaler
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Refer to XYZ & ABC Distributor can be described as what type of wholesaler?
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general merchandise wholesaler
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Marketing organizations that link producer and consumer within a marketing channel are called
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marketing intermediaries
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A sequence of organizations that directs a product from the
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channel of distribution
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All of the following types of merchandise are generally found at off price retailers except
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second hand merchandise
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Proctor & Gamble wants to introduce a new laundry detergent in the national market. The company buys television exposure that guarantees that its message will be broadcast
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network time
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Whirlpool Appliances would most likely use _____ distribution to sell its products
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selective
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Once telephone call orders peak and begin to decline for _____, a new product is presented.
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television home shopping
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A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company's existing or upcoming products is
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social media
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The utility created by making a product available when customers wish to purchase it is called _____ utility.
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time
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On the way to work, Jill Lindquest realized her car was overheating
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situational factors
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When Pepsi decides to develop a new product, it creates the product itself
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marketing mix
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The effects of economic conditions on consumers ability and willingness to buy would best be called _____ factors
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economic
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The product Centrum Silver is positioned as a vitamin supplement for older adults. The makers of Centrum Silver have segmented the vitamin market on a ______ basis.
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demographic
