BUS 346 Simon- marketing ch. 14 quiz – Flashcards

Because there are only a few firms in markets with oligopolistic competition,

If the fixed costs of manufacturing a new cell phone are $10,000, the sales price is $60, and variable cost per unit is $20, the break-even point is

Unlike product, promotion, or place, price is the only part of the marketing mix

__________ pricing tactics lower the price of a product below the store's cost.

Which of the following is the most logical example of complementary products?

If a firm in a purely competitive market can differentiate its product or service, it becomes part of a(n) _______ market.

The point at which the number of units sold generates enough revenue to equal the total costs of running an operation is known as the

In a market with _______ there are many firms providing differentiated products.

Labor, materials, and energy are typically __________ costs.

Barry customizes Harley-Davidson motorcycles. No two cycles are alike. He notices that very few customers even ask the price of his motorcycles before they decide to purchase them. Demand for his motorcycles is probably