speech chapter 16 – Flashcards
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Because persuasion aims to change the beliefs and/or actions of listeners, speaking to persuade is one of the few cases in which a speaker does not need to consider her or his ethical obligations
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False
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The ____________ audience is the portion of the whole audience that the speaker most wants to persuade.
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target
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"To persuade my audience that eating yogurt prolongs human life" is a specific purpose statement for a persuasive speech on a question of ____________.
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fact
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A persuasive speech on a question of fact is essentially the same as an informative speech
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False
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"To persuade my audience that discrimination on the basis of marital status is unfair" is a specific purpose statement for a persuasive speech on a question of ___________.
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value
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Persuasive speeches on questions of value are usually organized in
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topical order
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Whenever you give a persuasive speech on a question of value, you need to
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justify your value judgment against a set of standards or criteria
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A question of ____________ deals with whether a specific course of action should or should not be taken.
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policy
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"To persuade my audience that Congress should revise the laws governing medical malpractice" is a specific purpose statement for a persuasive speech on a question of policy.
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True
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In a persuasive speech to gain ____________, the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of that policy.
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passive agreement
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What method of organization is used in a persuasive speech with the following main points? I. Fraudulent charity fundraising has become a widespread problem. II. The problem can be solved by a combination of government initiative and individual awareness.
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problem-solution order
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____________ is a five-step method of speech organization that follows the process of human thinking and leads the listener step by step to a desired action.
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Monroe's motivated sequence
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What is the third step in Monroe's motivated sequence?
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satisfaction
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In the visualization step of Monroe's motivated sequence, the speaker
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visualizes the benefits of the speaker's solution to the problem
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Monroe's motivated sequence is most useful for speeches that seek immediate action.
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True
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When using Monroe's motivated sequence to organize a persuasive speech on a question of policy, the action step should be placed in the
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conclusion
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What method of organization is used in a persuasive speech with the following main points? I. The problem of eating disorders affects more than 10 million Americans. II. The causes of eating disorders include peer pressure, fad diets, and the media's glamorization of thinness. III. An effective solution to eating disorders must address all three of these causes.
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problem-cause-solution
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Regardless of whether your aim is to encourage passive agreement or immediate action, you must deal with three basic issues whenever you discuss a question of policy. What are they?
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need, plan, and practicality
