question

Who is the new U.S. Secretary of State under President Donald Trump?

answer

Rex Tillerson

question

Bertelsmann is based out of which country?

answer

Germany

question

The globalization and consolidation of the communication industry is likely going to increase over time.

answer

True

question

Mediaset is mostly owned by Pearson PLC.

answer

False

question

Which of the following is the largest Spanish language network in the United States?

answer

Univision Communications

question

"Bollywood" is a combination of the words "B-movie" and "Hollywood."

answer

False

question

Mediaset is a _________ broadcast company.

answer

Italian

question

The future success and earnings of American multimedia giants will be determined by international sales.

answer

True

question

News Corporation was founded in which country?

answer

Australia

question

There is a strong connection between sports and mass media.

answer

True

question

Media systems in Europe were largely deregulated beginning in which decade?

answer

1980s

question

_______________ is a highly diversified communication conglomerate, ranging from broadcasting, to feature films, to the Internet, to theme parks and resorts, which operate in hundreds of locations worldwide

answer

Disney

question

The European Union has yet to be able to construct and implement trans-European media policies.

answer

False

question

Which right-wing populist recently failed to win the national elections in the Netherlands despite a lead in the pre-election polls?

answer

Geert Wilders

question

Disney is the third largest communications empire in the world.

answer

False

question

Most foreign commercial markets buy US television and movies for their television and theater outlets.

answer

True

question

Which company is not headquartered in the United States?

answer

Sony

question

The European Broadcasting Union (EBU) is a significant transnational entity for private broadcasters across Europe, the Middle East, and North Africa.

answer

False

question

Bertelsmann has had much success with its internet ventures through AOL, Napster, and Barnes and Noble online.

answer

False

question

Most peripheral nations lack the necessary technical infrastructure, ability to provide security, or sufficient disposable income to make it economically worthwhile for American multimedia giants to establish major activities in their regions.

answer

True

question

The notion of a _____________, a hypothetical area between the private realm of the family and the realm of the state, is very influential in European media studies.

answer

Public Sphere

question

What EU audiovisual program(s) offer(s) financial and other support to the media industry?

answer

MEDIA

question

Television without Frontiers was replaced with what directive in 2007?

answer

Audiovisual Media Services

question

Euronews is widely known as Europe's answer to ______.

answer

CNN

question

The EBU is the largest association of national broadcasters in the world.

answer

True

question

English is the dominant language in the music industry with one notable exception:

answer

Spanish

question

Since the end of World War II, US aerospace industries have provided the primary export product. However, by the end of the Cold War the demand for military aircraft had subsided. What is the primary export product now?

answer

Music and movies

question

Online advertisers increasingly attempt to place their ads next to hate videos as they have the most views on YouTube.

answer

False

question

The Audiovisual Media Services directive aims to ____________________.

answer

Create a single European market for media broadcast and film

question

According to Bob Levey, one of the biggest changes in today's news environment is that audiences choose news sources that they already agree with.

answer

True

question

Bob Levey predicts that the Washington Post will be available as an Amazon Prime product in the future.

answer

True

question

Legal and illegal downloading is a major concern of the music industry.

answer

True

question

MTV has become so influential that major Hollywood studios will use MTV as a vehicle to coordinate new film releases

answer

True

question

As audience size decreases; advertising revenues increase.

answer

False

question

Television without Frontiers contends that the majority of the broadcast time in Europe should be earmarked for European products.

answer

True

question

European audiences remain faithful to their national broadcasters.

answer

True

question

Which newspaper did Bob Levey work for as a columnist?

answer

Washington Post

question

Barely a generation ago, Europeans only had access to one or two state-funded radio and television channels.

answer

True

question

To avoid import restrictions on media buys, it is a good strategy for US companies to:

answer

Form joint ventures with domestic media companies

question

Foreign talent wants to work in New York or Hollywood. This is why the United States has had an international advantage of superior talent.

answer

True

question

BBC and CNN are the two global all news stations.

answer

True

question

Before their Gulf War coverage, CNN was once lampooned by rivals as the "Chicken Noodle News."

answer

True

question

While once a power house, budget cuts and management changes have caused CNN's market share to fall behind Fox News.

answer

True

question

Fox News proudly catering successfully to the __________.

answer

right of center audience

question

President Bush, who was at his vacation home in Kennebunkport, Maine, stated that all he knew about Tiananmen Square was what CNN was showing - just like the rest of the world.

answer

True

question

CNN's reputation has been enhanced by coverage of such stories, all EXCEPT:

answer

Turkish elections for secular government

question

The merger with AOL shifted the CNN focus from news to personality based news highlighting such stars as

answer

Christiane Amanpour

question

Because of CNN's success in the niche market of news broadcasting they are bound to be followed by imitators. Which of these networks is NOT a direct imitator of CNN?

answer

NATO

question

CNN changed the global format to:

answer

24 hour news broadcasting

question

War coverage was changed when the Pentagon decided to:

answer

Embed journalists in combat units in Iraq 2002

question

CNN's major competition is Al-Jazeera.

answer

False

question

During the first Gulf War, CNN was the only global agency granted permission to broadcast live from Baghdad.

answer

True

question

Which country just submitted its paperwork to leave the EU?

answer

Great Britain

question

CNN can force governments into damage control mode when it reports such stories as Abu Ghraib and violations at Guantanamo Bay.

answer

True

question

Russia recently experienced some of the largest mass demonstrations in years, when crowds across the country took part in anti-corruption rallies.

answer

True

question

What stories CNN focuses on is called the CNN Effect or CNN Factor.

answer

True

question

Pressure created by the CNN Effect forced US and British Administrations to respond to which international conflict?

answer

Somalia Crisis

question

The United Kingdom's major broadcasting network, who has been covering global events for decades is:

answer

British Broadcasting Corporation

question

Deutsche Welle, a major online and worldwide radio and television broadcaster, is stationed in:

answer

Germany

question

CNN managed to make niche television a global phenomenon.

answer

True

question

Reuters was established to transmit what information in 1851?

answer

Business and stock market quotations between London and Paris

question

Inter Press Services is unique among the other press services. Why?

answer

It promotes a horizontal, cooperative basis among developing countries

question

Who is the current president of China?

answer

Xi Jinping

question

With its financial orientations Dow Jones competes directly with Reuters and Bloomberg.

answer

True

question

The three major global wire services are

answer

Thomson Reuters, Associated Press and Agence France Presse

question

Xinhua is the leading integrated news agency out of Taiwan.

answer

False

question

Another issue with wire service coverage of peripheral nations was

answer

Predominantly negative or sensational news items

question

Wire services focus on covering news that was mainly relevant to colonial powers.

answer

True

question

With the demise of the Cold War, East-West tensions have lessened but criticism remains in North-South media coverage.

answer

True

question

Which country's government recently ordered a gas attack on its own people during the civil war there?

answer

Syria

question

Associated Press was established by

answer

A group of six New York newspapers to save costs

question

UPI was sold in 2000 to what church whose founder specializes in sensation journalism and thus making UPI a laughingstock?

answer

The Unification Church

question

AP and Reuters have both dropped TV news services as part of their product lines.

answer

False

question

Agence France Presse's largest customer is

answer

The French Government

question

A major advantage for Reuters to establish an international wire service was:

answer

Following the growth of the British Empire's colonies

question

Xinhua is the leading news agency in Asia. It is striving for a global role by delivering media services to the regions of China through print and the internet. There is one glaring problem. What is it?

answer

Is tightly controlled and watched by the Chinese government

question

The high cost of newspaper coverage during which war was the impetus for creating the Associated Press?

answer

The Mexican-American War

question

IPS works with NGOs to cover peripheral nations' causes.

answer

True

question

One major issue with the wire services is their focus on coverage in _______.

answer

Core nations

question

Bloomberg focuses coverage on economics, business, financial markets, tech and global stock markets and trends.

answer

True

question

Al-Jazeera refused to air Bin Laden's tapes because they were inflammatory to the Arab people.

answer

False

question

In 1996, Al-Jazeera became the Arabic region's first all-news satellite channel.

answer

True

question

"Media cities" sprang up in the Arab region starting where?

answer

Dubai

question

The popularity of Arab TV is because Arabs are tired of seeing their region from a Western point of view.

answer

True

question

The Emir of Qatar launched Al-Jazeera for what selfish reason?

answer

To make Qatar a major player in the region

question

Arab media was the mouth piece of governments, tame political parties, or regime friends until

answer

The Emir of Qatar fronted the money for an all Arab news station

question

Which NATO country is holding a referendum that could determine the future of its democracy?

answer

Turkey

question

Al-Jazeera's original news team was almost all veterans of the BBC's Arabic TV service.

answer

True

question

Al-Jazeera believes it has a responsibility to cover Arab news from the Arab perspective.

answer

True

question

The Saudi royal family controls all Arab media outlets.

answer

False

question

Saudi owned Al Arabiya is the main competition in the media wars.

answer

True

question

Western style journalism upsets Arab countries because it reports news the government/regimes would rather were not reported.

answer

True

question

All Arab television stations and most radio stations are owned by

answer

National Governments

question

Arab print media is more akin to government public relations than true journalism.

answer

True

question

Before Al-Jazeera became the channel to hate by Western media and governments it was similarly disliked by

answer

Arab regimes

question

Local politics are the story areas that can cause the most trouble. And therefore, most Arab journalists lack the concept of local news.

answer

True

question

Since all Arab media is government owned, Arab news outlets are competing against countries, not other companies like in the West.

answer

True

question

Who is Sergei Lavrov?

answer

Foreign minister of Russia

question

The Bush Administration considered Al-Jazeera a "beacon of light" in the Arab world.

answer

False

question

The Bush administration did not like Al-Jazeera because they reported heavily on the civilian consequences of Afghanistan and Iraq.

answer

True

question

The Korean Wave is a result of Kim Jong-ii's strategy to enhance "Korean-ness" in Asia.

answer

False

question

In what country has Korean TV turned out to be a big hit?

answer

China

question

Korean programming is becoming more popular than Japanese programming in Asia.

answer

True

question

Bollywood, the affectionate name for India's film industry, is a combination of what two cities?

answer

Hollywood & Bombay

question

The most popular form of Japanese television programming is?

answer

Animation

question

The Chinese media "aircraft carrier" is an attempt to have the Chinese "voice" to be more heard throughout the world.

answer

True

question

The U.S. and China are currently cooperating to resolve a major international crisis involving which country?

answer

North Korea

question

Chinese media outlets are subsidized and are all advertising dollars disbursed equally.

answer

False

question

All media institutions in China are still government institutions.

answer

True

question

What is the "Korean Wave"?

answer

Increased circulation of the Korean culture through TV and film

question

Both India's huge Diasporas and _____ have helped the internationalization of the Indian film industry.

answer

All of the answers are correct

question

The term "Bollywood" has come to encompass the entire Indian movie industry like a brand name.

answer

True

question

The Middle East is the main importer of Indian film exports.

answer

True

question

From 1949 to 1975 media in China under Mao Zedong was used for what purpose?

answer

An ideological tool for the communist party

question

The Indian government does not subsidize its film industry but does, now, allow what to enhance growth?

answer

Foreign Direct Investment in financing, production, and distribution of films

question

Xinhua's visual news service is considered to be at the same level as leading global news agencies like Associated Press (AP) and Reuters.

answer

True

question

The new Indian Diasporas have played a significant part in Indian film industry, why?

answer

Higher purchase power

question

China's only non-governmentally owned TV organization is actually in Hong Kong.

answer

True

question

China Radio International (CRI) is the largest external broadcasting service in the world.

answer

False

question

What is China's new "open door policy" regarding media?

answer

All of the answers are correct

question

The modern advertising agency is distanced from its clients because of global concerns and language barriers

answer

False

question

Armstrong Williams was paid by Ketchum PR to hype an education program. This caused quite a negative media storm.

answer

True

question

75 percent of all global advertising is by US firms.

answer

True

question

The major global ad agencies are all based in core nations. They act as savvy electronic imperialist on behalf of their global clients.

answer

True

question

Major advertising agencies are based in core nations and have spilled over to semiperipheral and peripheral nations of

answer

Values, attitudes, and business practices

question

As multimedia outlets expand they require successful advertising to generate revenue to attract new customers.

answer

True

question

Who is Emmanuel Macron?

answer

Presidential candidate in France

question

Mid sized firms such as Havas are perfectly positioned to succeed in an industry of giants.

answer

False

question

In 2005 Omnicom Group's Ketchum PR Agency received unwanted attention due to what circumstance?

answer

Laundering a large government contract with the Dept of Education

question

President Trump has praised the free trade agreement NAFTA for its job creation impact in the United States.

answer

False

question

The impact of global advertising in Eastern European regimes was that

answer

Values imported in audio-visual in total contradiction to their own

question

Many mergers are taking place so that top firms can avoid being taken over themselves.

answer

True

question

Today's advertising agencies are global in scope. Many work with global products and offer a vast array of services beyond print and broadcast media. What other services are NOT being offered?

answer

Government permits and grant writing

question

Advertising has a great effect in totalitarian nations by introducing new ideas through visual media.

answer

False

question

The top global advertising firms have had a lot of mergers in recent years. Give one example why.

answer

All of the answers are correct (Acquire talent, mid sized firms risk takeover in competitive global arena, positive synergy)

question

Foreign customers turn towards larger companies rather than local, specialty firms because

answer

Lack of resources and services in smaller firms

question

As corporations are going more global advertising is still a local concern.

answer

False

question

All the top advertisers are US-based companies and that is why, to be successful, a company must have a US based office.

answer

False

question

President Donald Trump recently said that a major conflict is possible in a standoff with which nuclear power?

answer

North Korea

question

In 2012, _______ purchased the British-based Aegis Group.

answer

Dentsu Inc.

question

The Cold War

answer

Tensions between Eastern communism and Western democracies.

question

the Crimean War

answer

The first war covered by war correspondents.

question

New World Information and Communication Order

answer

An attempt to balance the global news flow.

question

electronic colonization

answer

The latest era of global colonization.

question

World System Theory

answer

Global economic concept based on classifications of nations as core, semi-periphery and periphery.

question

Development Communication

answer

An attempt to counterbalance electronic colonialism.

question

Economic Growth Model

answer

It equates development with economic growth.

question

Functionalism

answer

A research tradition concerned with marketing concerns of the consumer society.

question

Structuralism

answer

A research tradition that found that core media shape media systems in the periphery.

question

Professionalism

answer

This research tradition analyzes technocratic effects of imported communication infrastructures.

question

UNESCO

answer

This international organization runs educational, scientific, cultural and communication programs.

question

too much reliance on support from the Soviet Union

answer

The major mistake of UNESCO in the debate over NWICO.

question

the non-aligned movement

answer

Former colonies that wanted independence from the U.S. and the USSR.

question

the MacBride Commission

answer

It studied the imbalance of the global news flow for UNESCO.

question

World Summit on the Information Society

answer

This event restarted the debate over the issues discussed in NWICO.

question

What is Public Diplomacy?

answer

The international campaign by President George W. Bush after 9/11 is an example of this communication strategy.

question

the Cold War

answer

Public Diplomacy was started during this era.

question

the USIA

answer

This government agency is responsible for Public Diplomacy in the U.S.

question

Ashton Kutcher, Angelina Jolie and Brad Pitt

answer

These celebrities are examples of a new kind of diplomat.

question

two-way communication

answer

An exchange of ideas across social and cultural boundaries.

question

the Global Village

answer

Marshall McLuhan's concept of an interconnected world.

question

International Telecommunications Union

answer

This international agency coordinates international use of telecommunications systems.

question

the periphery

answer

This group of nations holds the majority in the ITU.

question

Maitland Commission

answer

This body studied inequities in the global telecommunications systems and found great disparities in penetration levels.

question

Intelsat

answer

This intergovernmental organization was founded in 1965 to coordinate the global satellite system.

question

ARPANET

answer

The construction of this Internet precursor started in 1969.

question

Tim Berners-Lee

answer

He developed the concept of hyperlinking.

question

Marc Andreessen

answer

He developed the Mosaic browser and started Netscape.

question

China

answer

The country with the highest number of Internet users.

question

ICANN

answer

A powerful and controversial institution that controls the rights to add top-level domain names.

question

Disney, Newscorp, Time Warner, Viacom and NBC Universal

answer

The largest five media conglomerates

question

60-80%

answer

percentage of TV programming from the U.S. imported in Europe

question

Viacom

answer

Media corporation that owns Paramount, MTV and Nickelodeon

question

NBC Universal

answer

is now controlled by Comcast

question

Newscorp

answer

has origins in Australia

question

Bertelsmann

answer

media corporation from Germany controlled by a family trust

question

Vivendi

answer

French corporation that once controlled Universal

question

Mediaset

answer

Italian media conglomerate controlled by a former prime minister

question

European Broadcasting Union

answer

organization focusing on programming exchanges and broadcasting rights for sports events

question

Bollywood

answer

Indian equivalent of Hollywood

question

Television without Frontiers

answer

The 1989 media directive of the EU Commission.

question

Germany, Sweden and Denmark

answer

Countries with a Democratic Corporatist Media Model.

question

Public Sphere

answer

concept by German scholar Juergen Habermas adopted to EU media policy

question

Euonews

answer

is Europe's answer to CNN

question

Universal Music Group

answer

the largest global music company owned by a French conglomerate

question

Sony Music Entertainment

answer

Acquisitions from CBS and Bertelsmann made it a global player in the music industry

question

Live Nation

answer

A music label started in 2005 with artists dissatisfied at other companies

question

MTV

answer

TV channel reaches 350 million viewers in 145 countries

question

Baywatch

answer

A globally syndicated and very successful TV series about a team of lifeguards

question

Ted Turner

answer

founded CNN

question

Tiananmen Square

answer

news event established CNN as a news leader at the global stage

question

Peter Arnett

answer

provided live coverage of the bombings on Baghdad in 1991

question

CNN Effect

answer

CNN's ability to influence U.S. foreign policy

question

Operation Tailwind

answer

A debunked CNN report on the U.S. Army allegedly killing defectors in Vietnam

question

Reuters

answer

It was founded to transmit stock market quotations between London and Paris

question

UPI

answer

today owned by the Unification Church and lost its former reputation

question

Bloomberg and Dow Jones

answer

compete directly with Reuters for business news

question

Xinhua

answer

leading news agency in China

question

Al-Arabiya

answer

attempt by Saudi Arabia to establish a competition for Al-Jazeera

question

Wael Ghonim

answer

A Google executive who organized protests in Egypt

question

Al-Jazeera English

answer

reaches a global audience with an Arab perspective on the news

question

"protocol news"

answer

type of news Arab TV audiences received before the emergence of Al-Jazeera

question

Clinton administration

answer

It saw Al-Jazeera as a "beacon of light"

question

"open door policy"

answer

has led to great changes in China since the 1980s

question

China Radio International

answer

equivalent of Voice of America

question

Bertelsmann

answer

media company withdrew its business from China due to difficulties with the socialist/capitalist culture

question

Bollywood

answer

produced more movies than Hollywood

question

Proctor & Gamble

answer

largest advertiser in the world

question

Armstrong Williams

answer

commentator hired by Ketchum PR to promote the Bush Administration's education policies

question

Omnicom

answer

parent company of Ketchum PR

question

satellite broadcasting

answer

creates new global advertising markets

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