Government Chapter 8 – Flashcards
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An example of public orion would include the views people have about the
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political parties
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Children first begin to learn about politics and current events from
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their family
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Which form of mass media probably is most influential on public orion in the U.S.?
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television
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One was historical events of the 1960s and 1970s have affected public orion is that
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many americans have less trust in government
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Why are the media not a good way of measuring public opinion?
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the media often reflect only the vies if a vocal minority
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The failed Literary Digest of 1963 did not
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correctly reflect the universe to be measured
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What aspects of public orion are most difficult to measure?
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intensity, stability, and relevance of opinions
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The most widely used sources for political news and information are television and
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the internet
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The media influences politics primary by
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telling people what they think about
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Why is the term public orion so hard to describe or understand?
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because there are many publics with many opinions
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What is the role of schools play in the formation of political opinions in children?
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schools indoctrinate children to be good citizens
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People who have an unusually strong influence on the views if others are called
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opinion leaders
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Which of the following will most likely reinforce the opinions a person already has?
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peer groups
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How did the prosperity of the 1950's influence public orion?
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It made people optimistic
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Because election results are often seen as indicators of public orion, a victorious candidate may claim to have a _________ from voters.
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mandate
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Polls that seek to read the public's mind simply by asking the same question of a large number if people who are not identified according to any specific principles are called
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straw votes
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What makes a scientific poll scientific?
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it is constructed using principles designed to produce a sample that accurately reflects the universe
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In the polling process, what is the universe?
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the whole population that the poll aims to measure
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In the polling process, what does the pollster do after constructing a sample?
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prepares valid questions
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If a polling sample is deliberately constructed to reflect the major characteristics of a given universe, it is a
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quota sample
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Pollsters have difficulty measuring all of the following except
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attitude
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One reason why public opinion should not be the final determinant of public policy is that
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public opinion does not reflect minority views and interests
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Why has the Internet transformed the way people get political information?
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the internet allows two-way communication of information and opinions
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What relationship do candidates and their campaigns have with the media?
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candidates try to manipulate media coverage to their advantage
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most news consumers tend to
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seek sources that agree with them
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What is the main difference between television and newspaper coverage of the news?
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television mostly "skims" the news, while newspapers go more in depth
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Usually the earliest and longest-lasting influence on people's political options are
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family and school
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different generations often have different views on public affairs because if
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historic events
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The main problem with using interest groups to measure public opinion is that
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it is hard to tell how many people are represented by an interest group
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What is the best way to measure public opinion?
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concluding scientific opinion polls
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The first step in the polling process is to
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define the universe
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What do you call a situation in which voters are influences by polls out of a desire to support a winner?
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the bandwagon effect