MGT 499 Final – Flashcards
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What is a company's Macro-Environment?
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Encompasses all of the relevant factors making up the broad environmental context in which a company operates; by relevant, we mean the factors are important enough that they should shape management's decisions regarding the company's long term direction, objectives, strategy, and business model
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What is PESTEL Analysis?
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The relevance of macro environmental factors are evaluated using this
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What are the Six Principal Components of the Macro Environment?
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Political, Economic, Sociocultural, Technological, Environmental, Legal/Regulatory
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What are the Industry's Dominant Economic Characteristics?
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Market size/growth rate, geographic boundaries or the market, market demand-supply conditions, market segmentation, and the pace of technological change
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What are the Five Forces Model?
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Buyer bargaining power, Supplier bargaining power, Substitute products, Potential new entrants, and Competitive forces
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What are the Driving Forces?
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Major underlying causes of change in industry and competitive conditions
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What is Strategic Group Mapping?
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Revealing the market positions of industry competitors
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What is a Strategic Group?
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Consists of those industry members with similar competitive approaches and positions in the market
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What is Competitive Intelligence?
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Knowing about rivals' strategies, their latest actions and announcements, their resources and organizational capabilities, and the thinking and leadership styles of their executives is valuable for predicting the strategic moves competitors are likely to make next
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What are the Industrys Key Success Factors?
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Competitive factors that most affect industry members' ability to prosper in the marketplace
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Buyer Bargaining Power is Strong When:
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Switching costs to substitutes is low, buyers are large and can demand concessions with large quantities, large volume purchases important to sellers, buyer demand is weak, only a few buyers, and quality/quantity of information improves
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Substitute Products is Strong When:
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Substitutes are readily available, substitutes are attractively priced, substitutes have better performance features, and end users have low costs in switching
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Supplier Bargaining Power is Strong When:
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High costs in switching purchases to alternative suppliers, needed inputs = short supply, supplier has differentiated input that enhances products, and only a few suppliers of a particular input
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Potential New Entrants is Strong When:
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Pool of entry candidates are large, enter barriers are low, existing industry members want to expand market reach, newcomers expect to earn profits, and buyer demand is growing
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Competing Sellers is Strong When:
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Sellers make fresh moves to improve market standings, buyer demand growing slowly/excess inventory, number of rivals increases, products of rival sellers are commodities, and buyer costs to switch brands is low
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Having good competitive intelligence about rivals' strategies, latest actions and announcements, resource strengths and weaknesses, and moves to improve their situation is important because
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It helps a company to anticipate what moves rivals are likely to make next and to craft its own strategic moves
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A strategic group...
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Is a cluster of industry rivals that have similar competitive approaches and market positions
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Which of the following is not a good example of a marketing related key success factor
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High utilization of fixed assets
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The state of competition in an industry is a function of
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All of the above (the competitive pressures associated with rivalry among competing sellers to attract customers, competitive pressures coming from the attempts of companies in other industries attempting to win buyers over to their substitute products, competitive pressures associated with the threat of new entrants into the marketplace, and competitive pressures associated with the bargaining power of suppliers and customers
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The key success factors in an industry
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Are the strategy elements, intangible assets, and competitive capabilities that most affect industry members' abilities to prosper in the marketplace
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Factors that cause the rivalry among competing sellers to be weak include
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Rapid growth in buyer demand and high buyer switching costs
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The competitive pressures from substitute products tend to be stronger when
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Buyers are relatively comfortable with the quality and performance of substitutes and the costs to buyers of switching over to the substitutes are low
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Which of the following is generally not considered as a barrier to entry
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Rapid market growth
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Competitive pressures stemming from buyer bargaining power tend to be weaker when
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The costs incurred by buyers in switching to competing brands or to substitute products are relatively high
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The competitive threat that outsiders will enter a market is weaker when
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Financially strong industry members send strong signals that they will launch strategic initiatives to combat the entry of newcomers
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Not all positions on a strategic group map are equally attractive because
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Industry driving forces and competitive pressures favor some companies or groups and hurt others and the potential profit of different strategic groups varies because of strengths and weaknesses in each strategic group's position
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A company's broad "macro environment" refers to
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All the strategically significant forces and factors outside a company's boundaries - general economic conditions, population demographics, societal values and lifestyles, technological forces, and governmental legislation and regulation
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A strategic group consists of those firms in an industry that
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Employ similar competitive approaches and occupy similar positions in the market
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In which of the following circumstances are competitive pressures associated with the bargaining power of buyers not relatively strong
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When buyer demand is growing rapidly
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The bargaining leverage of suppliers is greater when
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Only a small number of suppliers exist and when it is difficult for industry members to switch to attractive substitutes
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The key success factors in an industry
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Are the strategy elements, intangible assets, and competitive capabilities that most affect industry members' abilities to prosper in the marketplace
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Which of the following is not a good example of a substitute product that triggers stronger competitive pressures?
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Coca-Cola as a substitute for Pepsi
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The state of competition in an industry is a function of
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The competitive pressures associated with rivalry among competing sellers to attract customers, competitive pressures coming from the attempts of companies in other industries attempting to win buyers over to their substitute products, competitive pressures associated with the threat of new entrants into the marketplace, competitive pressures associated with the bargaining power of suppliers and customers ALL OF THESE
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The rivalry among competing firms tends to be more intense when
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Demand for the product is growing slowly, one or maybe several industry members become dissatisfied their market position, buyers have low switching costs, and when strong companies outside the industry acquire weak firms in the industry and launch aggressive moves to build market share
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The driving forces in an industry
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Are major underlying causes of change in industry and competitive conditions and have the biggest influences in reshaping the industry landscape and altering competitive conditions
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Indicators of how well a company's strategy is working?
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Recording gains in financial strength and profitability and whether competitive strength and market standing is improving
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What are Resource and Capability Analysis
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Identifies the company's resources and capabilities then examines them to ascertain which are the most competitively important and whether they can support a sustainable competitive advantage over rival firms
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What are Resources
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Are competitive assets that are owned or controlled by the company and may either be tangible and intangible
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What are Tangible Resources
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Plants, distribution centers, manufacturing equipment, patents, information systems
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Intangible Resources
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Well known brand or results oriented organizational culture
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What is a Capability
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Capacity of a firm to competently perform some internal activity
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What is Competence
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Also called capability (Capacity of a firm to competently perform some internal activity)
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VRIN Tests for Sustainable Competitive Advantage
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Measures the competitive power of a resource or capability (valuable, rare, inimitable, and nonsubstitutable)
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What is Core Competence
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A capability that passes the "competitively valuable" test and is central to a company's strategy and competitiveness
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What is Distinctive Competence
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A competitively valuable capability that is performed with a very high level of proficiency
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What is a Bundle of Resources
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Management may determine that it doesn't possess a resource that independently passes all four tests listed here with high markets, but not a lot of resources that can pass the test
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What are Dynamic Capabilities
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Ability to build and integrate new competitive assets, which modifies, deepens, reconfigures the company's existing resources and capabilities in response to its changing environment or market opportunities
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What is a SWOT Analysis
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Easiest applied tool for conducting this examination (strengths, weaknesses, opportunities, threats)
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Two useful analytical tools
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Value chain analysis and benchmarking
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What is a value chain?
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All of the various activities that a company performs internally
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What is benchmarking?
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Entails comparing how different companies perform various value chain activities - how materials are purchased, how inventories are managed, how products are assembled, how customer orders are filled and shipped, and how maintenance is performed - then making cross-company comparisons of the costs and effectiveness of these activities
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How to test a company's resources and capabilities
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VRIN tests and SWOT analysis
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When a company is good at performing a particular internal activity, it is said to have a
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Competence
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The value of doing competitive strength assessment is to
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Learn how the company ranks relative to rivals on each of the important factors that determine market success and ascertain whether the company has a net competitive advantage or disadvantage vis a vis key
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The most difficult part of benchmarking is
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How to gain access to information regarding rivals' practices and costs
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The options for remedying a supplier-related cost disadvantage include
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Trying to negotiate more favorable prices with suppliers and switching to lower priced substitute inputs
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Benchmarking involves
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Comparing how different companies perform various value chain activities and then making cross-company comparisons of the costs of these activities
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A resource-based strategy
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Attempts to exploit resources in a manner that offers value to customers in ways rivals are unable to match
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Which of the following is not an example of an external threat to a company's future profitability?
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The lack of a distinctive competence
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A company's value chain
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Consists of two broad categories of activities: the primary activities that create customer value and the requisite support activities that facilitate and enhance the performance of the primary activities
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Doing a competitive strength assessment entails
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Ranking the company against major rivals on each of the important factors that determine market success and ascertaining whether the company has a net competitive advantage or disadvantage versus major rivals
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When a company performs a particular competitively important activity truly well in comparison to competitors, it is said to have a
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Distinctive competence
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What is a companies competitive strategy
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deals exclusively with the specifies of managements game plan for competing successfully - its specific efforts to please customers, strengthen its market position, counter the maneuvers of rivals, respond to shifting market conditions, and achieve a particular competitive advantage
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A low cost leader's basis for competitive advantage
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Lower overall costs than competitors
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How to success in achieving a low-cost edge over rivals comes from:
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Eliminating and/or curbing "nonessential" activities and/or outmanaging rivals in performing essential activities
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Two major avenues for achieving low-cost leadership?
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Cost-efficient management of value chain activities and revamping the value chain; Revamping firms overall value chain to eliminate or bypass cost activities
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What is a cost driver?
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A factor having a strong effect on the cost of a company's value chain activities and cost structure
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When does a low-cost provider strategy work best?
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When there are few ways to achieve product differentiation that have value to buyers
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Pitfalls to avoid in pursuing a low-cost provider strategy?
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Getting carried away with overly aggressive price cutting and ending up with lower, rather than higher profitability, relying on an approach to reduce costs that can easily be copied by rivals, and becoming too fixated on cost reduction
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Differentiation strategies
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Attractive whenever buyers' needs and preferences are too diverse to be fully satisfied by a standardized product or service
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Successful differentiation allows a firm to
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Command a premium price, increase unit sales, and gain buyer loyalty to its brand
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What are the approaches to differentiation
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Unique taste, multiple features, wide selection/one-stop shopping, superior service, spare parts availability, engineering design/performance, luxury/prestige, product reliability, quality manufacturing, technological leadership, full range of services, and a complete line of products
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What is a uniqueness driver?
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A value chain activity or factor that can have a strong effect on customer value and creating differentiation
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Ways that managers can enhance differentiation through the systematic management of
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R&D activities, quality improvement, human resource management, marketing, customer service
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Focused low-cost strategy
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Based on low cost aims at securing a competitive advantage by serving buyers in the target market niche at a lower cost and a lower price than rival competitors
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Focused differentiation strategies
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Are keyed to offering carefully designed products/services to appeal to the unique preferences and needs of a narrow, well-defined group of buyers
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Best-Cost Provider Strategy
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Hybrid of low-cost provider and differentiation strategies that aim at satisfying buyer expectations on key quality/feautres/performance/servie attributes and beating customer expectations at price
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The chief difference between a low-cost leader strategy and a focused low-cost strategy is
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The size of the buyer group that a company is trying to appeal to
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A focused differentiation strategy aims at securing competitive advantage
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With a product offering carefully designed to appeal to the unique preferences and needs of a narrow, well-defined group of buyers
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A company's competitive strategy deals with
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The specifies of management's game plan
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When a low-cost provider strategy works best
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Few ways to achieve product differentiation that have value to buyers (buy also price competition among rival sellers is vigorous, buyers incur low costs in switching their purchases from one seller/brand to another, industry newcomers use low introductory prices to attract buyers and build a customer base)
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Diversification cannot be considered a success unless...
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It results in added shareholder value
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Business diversification stands little chance of building shareholder value without passing the following three tests
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The industry attractiveness test, the cost of entry test, and the better-off test
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Acquistion
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Is an effective way to hurdle such entry barriers as acquiring technological know-how, establishing supplier relationships, achieving scale economies, building brand awareness, and securing adequate distribution
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Dilemma for an Acquisition-minded firm
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Whether to pay a premium price for a successful firm, or to buy a struggling company at a bargain price
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Internal development has appeal when:
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Parent company has skills and resources, ample time to launch business, internal entry has lower costs, targeted industry is populated with small firms, adding new production capacity not impact supply/demand, incumbent firms are likely to be slow or ineffective in responding to new entrant's efforts to crack the market
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Related businesses
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Possess competitively valuable cross-business value chain and resource matchups
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Unrelated businesses
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Have dissimilar value chains and resources requirements, with no competitively important cross-business value chain relationships
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Strategic Fit
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Exists when value chains of different businesses present opportunities for cross-business skills transfer, cost sharing, or brand sharing
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Economies of Scope
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Are cost reduction stemming from strategic fit along the value chains of related businesses
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Necessary outcome for satisfying the Better-Off Test
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Converting the competitive advantage potential into greater profitability is what fuels 1+1=3 gains in shareholder value
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Pitfalls of unrealted diversification
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Very demanding managerial requirements and Limited competitive advantage potential beyond what each individual business can generate on its own
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Misguided reasons for pursuing unrelated diversification
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Risk reduction, growth, earnings stabilization, and managerial motives
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The nine-cell attractiveness competitive strength matrix
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Provides clear, logic way for why a diversified company needs to consider both industry attractiveness and business strength in allocating resource/investment capital to different businesses
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Resource fit
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Exists when businesses, individually, strengthen a company's overall mix of resources/capabilities and when the parent company has sufficient resources to support its entire group of businesses without spreading itself too thin
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Internal Captial Market
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Allows a difersified company to add value by shifting capital from business units generating free cash flow to those needing additional capital to expand and realize their growth potential
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Portfolio Approach
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Ensuring financial fit among the firm's businesses is based on the fact that different businesses have different cash flow and investment characteristics
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Cash Hog
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Generates operating cash flows that are too small to fully fund its operations and growth; a cash hog must receive cash infusions from outside soruces to cover its working capital and investment requirements
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Cash Cow
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Generates operating cash flows over and above its internal requirements, thereby providing financial resources that mayb e used to invest in cash hogs, finance new acquisitions, fund share buyback programs, or pay dividends
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Corporate Restricting Strategies
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Restructuring the company's business lineup and putting a whole new face on the company's business markup; Radically altering the business lineup by divesting businesses that lack strategic fit or are poor performers and acquiring new businesses that offer better promise for enhancing shareholder value
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Business Ethics
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Application of ethical principles and standards to the actions and decisions of business organizations and the conduct of their personnel
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Three main drivers of unethical business behavior
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Overzealous pursuit of wealth and other selfish interest, heavy pressures on company managers to meet or beat performance targets, and a company culture that puts profitability and good business performance ahead of ethical behavior
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Costs of ethical decisions
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Visible costs, internal and admin costs, and intangible or less visible costs
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School of Ethical Universalism
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The same standards of what's ethical and what's unethical resonate with peoples of most societies regardless of local traditions and cultural norms; hence, common ethical standards can be used to judge employee conduct in a variety of country markets and culture circumstances
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School of Ethical Relativism
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Shows different societal cultures and customs create divergent standards of right and wrong - thus, what is ethical or unethical must be judged in the light of local customs and social mores and can vary from one culture or nation to another
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Integrative Social Contracts Theory
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Limited number of universal ethical principles that are widely recognized as putting legitimate ethical boundaries on actions/behavior in all situations, circumstances of local culture's traditions, and shared values that further prescribe what constitutes ethically permissible behavior and what does not, first order universal ethical norms always take precedence over second order local ethical norms
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Corporate Social Responsibility
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Entails undertaking actions that earn trust and respect from all stakeholders - operating in an honorable and ethical manner, striving to make the company a great place work, demonstrating genuine respect for the enviornment, and trying to make a difference in bettering society
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Corporate Social Responsibility Strategy
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Defined by the specific combination of socially beneficial activities it opts to support with its contributions of time, money, and other resources
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Corporate Social Responsibility and TBL
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Improving the company's triple bottom line (economic, social, and enviornmental)
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Sustainability
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Concerned with the relationship of a company to its enviornment and its use of natural resources
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Sustainable Business Practices
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Defined as those capable of meeting the needs of present without compromising the ability to meet the needs of the future
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Enviornmental Sustainability
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Entail deliberate and concerted actions to operate businesses in a manner that protects and maybe even enhances natural resources nad ecological support systems, guards against outcomes that will ultimately endanger the planet
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Ethical principles in business
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Are not materially different from ethical principles
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A company's strategy needs to be ethical because
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A strategy that is unethical not only damages the company's reputation but it also can have costly consequences
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The theory of corporate social responsibility concerns
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The company's responsibility to balance between strategic actions to benefit shareholders against the duty to be a good corporate citizen