The company that I am researching for my final project is Google. I’m pretty sure in today’s day and age, everyone has used Google or heard someone say “just google it”. They are the largest search engine in the world. Their mission statement is “Our mission is to organize the world’s information and make it universally accessible and useful.” (Mission Statement Academy, 2020).
Their mission statement “outlines the strategies Google has in place to grow its business and in its vision statement, the focus inclines on how much the company can achieve” (Mission Statement Academy, 2020).
Google’s management structure, for the most part, is set up like most other companies (Thompson, 2019). Google follows a 70/20/10 rule. “They are expected to devote 70 percent of every work day to whichever projects are assigned by management,
...20 percent of each day to new projects or ideas related to their core projects, and 10 percent to any new ideas they want to pursue” (Thompson, 2019). Google credits this rule for new ideas and services since they give employees time to be creative.
Google does pay their employees less than most companies in the Silicon Valley but they offer certain perks to attract employees (Thompson, 2019). Some of these perks are free meals by a company chef, bus rides to work, and are allowed to use scooters and bicycles in the buildings. They also have access to company daycare facilities and the gym (Thompson, 2019).
Google has created a people-management system by allowing employees the freedom of creativity and communicating the vision that Google has in place (Manimala & Wasdani, n.d.). This way of management has been successful for them. It ha
lead to numerous innovations and explosive growth for which Google is known for (Manimala & Wasdani, n.d.).
According to Minimala & Wasdani, in 2001, founders Larry Page and Sergey Brin brought in Eric Schmidt as CEO. Schmidt’s had a more patient, unobtrusive engineering management style that many were skeptical about (Manimala & Wasdani, n.d.). All three men received mentoring and coaching from Bill Campbell who was the best-known management coach around.
According to the article, he worked with them and taught them to take emotion out of the decisions and help the principal decision-makers evaluate the options objectively. It has been said this led to the development of Eric Schmidt into a ‘Superman CEO’ (Manimala & Wasdani, n.d.).
Schmidt’s leadership practices can be summarized in 5 basic rules (Manimala & Wasdani, n.d.):
- Get to know your employees.
- Create new ways to reward and promote your high-performing employees.
- Let your employees own the problems you want them to solve.
- Allow employees to function outside the company hierarchy.
- Have your employees’ performance reviewed by someone they respect for their objectivity and impartiality.
According to Laszlo Bock, Google’s innovative Senior Vice-President for Human Resources, the teams working under the best managers perform better, are happier, and stay longer with the company (Manimala & Wasdani, n.d.). His research team came up with eight qualities to look for in leader-managers (Manimala & Wasdani, n.d.).
Those qualities are:
- Be a good coach
- Empower your team and don’t micromanage
- Express interest in your team members’ success and well-being
- Be productive and results-oriented
- Be a good communicator and listen to your team
- Help your employees with career development
- Have a clear vision and strategy for the team
- Have
technical skills so you can advise the team
This type of leadership style makes employees happy and in turn employees stay longer. According to Manimala & Wasdani, “Even though Google is a hi-tech company, having the technical skills has emerged as the least important among the eight qualities of leadership. Obviously, the quality of any technology will only be as good as the quality of the people who operate it.”
Works Cited
- Msa. (2020, May 12). Google Mission Statement 2020: Google Mission & Vision Analysis. Retrieved May 24, 2020, from https://mission-statement.com/google/
- Thompson, S. (2019, March 09). Google's Business Leadership and Organizational Culture. Retrieved May 24, 2020, from https://smallbusiness.chron.com/googles-business-leadership-organizational-culture-58108.html
- Manimala, M., & Wasdani, K. (n.d.). Retrieved May 24, 2020, from https://iveybusinessjournal.com/publication/distributed-leadership-at-google-lessons-from-the-billion-dollar-brand/
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